By empowering fan advocates as board contributors, brands gain a more nuanced understanding of their consumer base. Images on Pinterest convey feelings, emotions, and desires. Staying attuned to what contributors pin provides powerful insights about consumers’ feelings towards the brand. For example, examine what types of images are being pinned. Likewise, see if contributor content revolves around a core group of products. Lastly, analyze which images followers interact with the most. These findings can guide future marketing initiatives and product development.