Great question.There’s been some discussion to support the argument that displaying the date of the post in the SERP negatively affects clickthrough rates and thus in turn many experts believe that removing the post date can in fact increase clickthrough rates. What Is The Reason For This? This whole idea basically started when someone decided to coin the phrase “timeless” to describe content that is still (supposedly) applicable today as it was the day it was post it, which would then justify getting rid of the dates – kinda preposterous if you ask me. First of all, just because you remove the date on the blog post, that don’t make it timeless. Any schmuck can do that, and yeah they might get more clicks but, that isn’t any indication that something is timeless or more engaging to the reader. Nor, in any case, grant you the ability to foresee what will still be relevant in the future....
What measurement matters most? Among the questions journalists need to ask but may not have the data to ask are whether stories are being tweeted or retweeted at higher than expected rates, he said. “That’s a more interesting number,” he said. At Guardian US, social news editor Katie Rogers said she sees successful engagement as “when a reader takes the time to share something that furthers the story or kickstarts something completely new.” She said via email that she measures online engagement by looking at metrics including social shares, on-site comments and page views....
As SEO becomes more about good content and outreach becomes more about relationship building, the gap between link building and journalism continues to shrink.... Nothing engages an audience in a more powerful, compelling way than sharing with them a human story,” said Betty Cortina-Weiss, consulting senior producer for NBCLatino.com. “One of struggle or overwhelming success, one of happiness of frustrating despair: it doesn’t matter. Through the stories of people you can bring to life virtually anything.” Taps Into Basic Human Need There’s a reason reality television sucks you in: You are dying to know how it all turns out. Bad example, yes, but it’s doing something right. “A great story taps into our basic human need to ‘know what comes next,’ as writer Tom French says,” said Mike Foley, master lecturer for University of Florida’s Department of Journalism. “Oh, yeah: It also has to be well-written.” Great stories have an intriguing beginning to hook you; a middle that moves it forward and keeps you wanting more; and a conclusion that leaves you satisfied, and wanting to tell everyone about it. Great marketing and great link building should do just that. They should leave wanting to know more....
The importance of content marketing in a world inundated with data is becoming increasing apparent. In fact, if you aren't doing it, the money and time spent on what you are producing is frankly a waste. Content is now a vital part of search as marketers move away from thinking only in an overabundance of keywords. But what about story and the future of narrative? We looked back at a couple of the videos from our recent JUMP conference that highlighted the importance of story and looking at new ways to create it. Story should supersede platform Christy Amador is the Global Interactive Marketing Strategist at Coca-Cola, and she spoke at JUMP about how there has to be one ‘north star’ idea that links a campaign together. At Coca-Cola, it has been building its brand around telling great stories that make people happy. By being able to tell a good story you can roll that into any type of campaign....
They do say you should never judge a book by it’s cover, but that doesn’t always apply when it comes to business cards. They’re designed to make a statement, generate impact and leave you with an impression.
Some would say that Zuckerberg’s first attempt left a lot to be desired, but as you’re about to see, there’s no doubting the retro cool of Bill Gates’s card or the bling bling of Donald Trump faux gold foil business cards.
Our personal favourite though has to go to Kevin Mitnick – a convicted criminal and serial hacker, who’s business card (it’s actually a lock pick tool set) is just as startling as the illegal feats he accomplished. Way back in 1995 he single-handily hijacked and broke into the servers of the likes of Motorla, Fujitsu and even Nokia stealing vital information and data.
60% of the buyer’s journey now happens before your Account Executive interacts with a prospect. This is why there is such a push for compelling content marketing strategies these days. Blogs, ebooks, webinars, social media. This is all of the utmost importance in generating fresh leads. As the Sales Leader, you have high expectations for Marketing to deliver. Are you prepared to defend yourself if Marketing places the same accountability on you? Don’t get stuck with a team incapable of leveraging the tools of Sales 2.0.
Business branding as a tool to profitable business is becoming more and more evident as time progresses. We all need to make money and make a living, plain and simple; and that cannot occur without the help of effective brand positioning and marketing.
Via The Fish Firm
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.