Why Writing Matters and How to Use it Effectively
302 views | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by Eliza Steely from Content Marketing & Content Strategy
Scoop.it!

8 Tips To Create Social Media Friendly Content That Boosts SEO

8 Tips To Create Social Media Friendly Content That Boosts SEO | Why Writing Matters and How to Use it Effectively | Scoop.it
“If Social media and SEO fit together like peanut butter and jelly then content is the bread that holds them together.” A statement that was made by Lee Odden.

Via Stefano Principato
more...
Stefano Principato's curator insight, October 2, 2013 1:45 AM

Here are 8 tips for creating social-media friendly content that ranks.

Rescooped by Eliza Steely from Public Relations & Social Media Insight
Scoop.it!

Should I Remove The Date From WordPress Posts, And Does That Mean Better Clickthrough? - Business 2 Community

Should I Remove The Date From WordPress Posts, And Does That Mean Better Clickthrough? - Business 2 Community | Why Writing Matters and How to Use it Effectively | Scoop.it

Great question.There’s been some discussion to support the argument that displaying the date of the post in the SERP negatively affects clickthrough rates and thus in turn many experts believe that removing the post date can in fact increase clickthrough rates. What Is The Reason For This? This whole idea basically started when someone decided to coin the phrase “timeless” to describe content that is still (supposedly) applicable today as it was the day it was post it, which would then justify getting rid of the dates – kinda preposterous if you ask me. First of all, just because you remove the date on the blog post, that don’t make it timeless. Any schmuck can do that, and yeah they might get more clicks but, that isn’t any indication that something is timeless or more engaging to the reader. Nor, in any case, grant you the ability to foresee what will still be relevant in the future....


Via Jeff Domansky
more...
Rescooped by Eliza Steely from Public Relations & Social Media Insight
Scoop.it!

How journalists can measure engagement | Poynter.

What measurement matters most? Among the questions journalists need to ask but may not have the data to ask are whether stories are being tweeted or retweeted at higher than expected rates, he said. “That’s a more interesting number,” he said. At Guardian US, social news editor Katie Rogers said she sees successful engagement as “when a reader takes the time to share something that furthers the story or kickstarts something completely new.” She said via email that she measures online engagement by looking at metrics including social shares, on-site comments and page views....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, April 10, 2013 2:34 PM

Some of these measures work for PR and marketing too. 

addisonliam's comment, April 12, 2013 9:15 AM
ok
Rescooped by Eliza Steely from Public Relations & Social Media Insight
Scoop.it!

The Art & Science Of Storytelling As Told By Journalists

As SEO becomes more about good content and outreach becomes more about relationship building, the gap between link building and journalism continues to shrink.... Nothing engages an audience in a more powerful, compelling way than sharing with them a human story,” said Betty Cortina-Weiss, consulting senior producer for NBCLatino.com. “One of struggle or overwhelming success, one of happiness of frustrating despair: it doesn’t matter. Through the stories of people you can bring to life virtually anything.” Taps Into Basic Human Need There’s a reason reality television sucks you in: You are dying to know how it all turns out. Bad example, yes, but it’s doing something right. “A great story taps into our basic human need to ‘know what comes next,’ as writer Tom French says,” said Mike Foley, master lecturer for University of Florida’s Department of Journalism. “Oh, yeah: It also has to be well-written.” Great stories have an intriguing beginning to hook you; a middle that moves it forward and keeps you wanting more; and a conclusion that leaves you satisfied, and wanting to tell everyone about it. Great marketing and great link building should do just that. They should leave wanting to know more....


Via Jeff Domansky
more...
No comment yet.
Rescooped by Eliza Steely from Modern Marketer
Scoop.it!

HOW-TO: Write Articles That Go Viral On Social Media [10 Tips]

HOW-TO: Write Articles That Go Viral On Social Media [10 Tips] | Why Writing Matters and How to Use it Effectively | Scoop.it
What does it take for something to go viral? Have you ever written an article that got a ton of shares on social media sites?

Via The Fish Firm
more...
Lilia Fernandez's curator insight, March 15, 2013 9:18 AM
(null)
Anthony Burke's curator insight, March 16, 2013 6:26 AM

Pity about poor spelling - really turns me off!

Franc Viktor Nekrep's curator insight, August 17, 2013 9:57 AM

add your insight...

 
Rescooped by Eliza Steely from Communicating in the Professional Environment
Scoop.it!

10 Tips on Writing from David Ogilvy

10 Tips on Writing from David Ogilvy | Why Writing Matters and How to Use it Effectively | Scoop.it

How is your new year's resolution to read more and write better holding up?"


Via learning designer
more...
Rescooped by Eliza Steely from MarketingHits
Scoop.it!

50 Free Handwritten Fonts You Should Have | Crazy Pixels

50 Free Handwritten Fonts You Should Have | Crazy Pixels | Why Writing Matters and How to Use it Effectively | Scoop.it
If you’re able to break the rules and step out of line, handwritten fonts will amazingly fit. There are 50 stunning free handwritten fonts in this collection that will do your designs better by far.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Eliza Steely from Communicating in the Professional Environment
Scoop.it!

Commas, semicolons, and colons—oh, my!

Commas, semicolons, and colons—oh, my! | Why Writing Matters and How to Use it Effectively | Scoop.it
Specifics about how to use these three punctuation marks can be confusing. Here's some help.

Via learning designer
more...
learning designer's curator insight, January 31, 2013 3:43 PM

A humorous look at the use of commas, semicolons, and colons.

Rescooped by Eliza Steely from Communicating in the Professional Environment
Scoop.it!

How to make e-mail communication more effective in the workplace

How to make e-mail communication more effective in the workplace | Why Writing Matters and How to Use it Effectively | Scoop.it
Here are some wise guidelines that Verizon Wireless has used to promote effective, efficient and responsible e-mail use within its company.
You can find these g

Via learning designer
more...
learning designer's curator insight, January 18, 2013 6:21 PM

Ideas for managing e-mail effectively.

Rescooped by Eliza Steely from Communicating in the Professional Environment
Scoop.it!

For 2013: Think a bit more, say a lot less

For 2013: Think a bit more, say a lot less | Why Writing Matters and How to Use it Effectively | Scoop.it
You may be dealing with people who believe it's wiser to overstuff communications than be accused of having left something out. That instinct may do more harm than good. By Megan Hustad

Via learning designer
more...
learning designer's curator insight, January 11, 2013 5:11 PM

Check your memos for noun:verb ratio. (Too many nouns implies a lot of conversation, not enough action.)

Rescooped by Eliza Steely from Smart Marketing
Scoop.it!

5 Successful Marketing Tactics for Savvy Businesses

5 Successful Marketing Tactics for Savvy Businesses | Why Writing Matters and How to Use it Effectively | Scoop.it
Mad Men – one of the most successful television shows around today – is set in an era when taglines and print advertisements ruled the marketing world.

Via Matt Mehrkens
more...
No comment yet.
Rescooped by Eliza Steely from Communicating in the Professional Environment
Scoop.it!

How the internet is changing English

How the internet is changing English | Why Writing Matters and How to Use it Effectively | Scoop.it
Online, English has become a common language between users from around the world. In the process, the language itself is changing.

Via learning designer
Eliza Steely's insight:

This is a really interesting perspective on how the internet and technology has changed the English language

more...
learning designer's curator insight, December 14, 2012 8:23 PM

A fascinating look at how language changes.

 

Rescooped by Eliza Steely from SEO and Social Media Marketing
Scoop.it!

Don’t Forget The “Marketing” in Content Marketing

Don’t Forget The “Marketing” in Content Marketing | Why Writing Matters and How to Use it Effectively | Scoop.it
Do you know why your content marketing campaign is going to fail? It’s not because you can’t write great content… it’s actually because you don’t know how to promote it.

You can learn how to write great content, but if no one reads your content and links to it, there’s no point in putting it out there.

People will tell you that it is easy to promote great content through social media sites like Facebook and Twitter, which is true to some extent, but it most cases it isn’t.

Read More Here: http://www.quicksprout.com/2012/12/13/dont-forget-the-marketing-in-content-marketing/
Via Antonino Militello
Eliza Steely's insight:

The words you choose and how you choose to promote them really does matter. 

more...
Deborah Spector's curator insight, December 14, 2012 7:54 AM

A strategic plan is key to all marketing initiatives including content marketing. Don't Forget the 'Marketing' in Content Marketing provides excellent suggestions to promote your content marketing.

Sheldon Smickley's comment, December 14, 2012 1:29 PM
I think the biggest thing I have learned here is way to communicate with website owners. #1 tip, be super positive and fun!!
Bill Chen's comment, December 22, 2012 9:16 AM
http://www.freenikes.org/
Rescooped by Eliza Steely from The Content Marketing Hat
Scoop.it!

The 5 Stages of Writing Irresistible Landing Page Copy

The 5 Stages of Writing Irresistible Landing Page Copy | Why Writing Matters and How to Use it Effectively | Scoop.it
Landing pages are remarkably powerful conversion and SEO tools that turn traffic into money.
They force readers to focus on one thing — and one thing only.

Via Mike Allton
more...
LucaVanin's curator insight, September 16, 2013 8:36 AM

E' sicuramente strumentale rispetto alla gestione di un webinar ma quando parliamo di Webinar Promozionali per il Marketing, diventa davvero fondamentale creare una landing page di qualità!

Rescooped by Eliza Steely from Search Engine Optimization
Scoop.it!

36 Content Marketing Tips from Major Brands & Content Rock Stars #CMWorld

36 Content Marketing Tips from Major Brands & Content Rock Stars #CMWorld | Why Writing Matters and How to Use it Effectively | Scoop.it
Content Marketing World eBook 2013 In just a few weeks one of the hottest conferences in the digital marketing industry will be coming to the hometown of
more...
No comment yet.
Rescooped by Eliza Steely from Communicating in the Professional Environment
Scoop.it!

Five Key Business Communication Skills Needed In Today’s Workplace

Five Key Business Communication Skills Needed In Today’s Workplace | Why Writing Matters and How to Use it Effectively | Scoop.it

In the modern office, there is no universal way to communicate. Being equally proficient across a range of verbal, non-verbal, written and technological media is necessary for widespread success.


Via learning designer
more...
learning designer's curator insight, March 20, 2013 4:16 PM

"Effective workplace communication is necessary to encourage a positive, productive atmosphere."

Rescooped by Eliza Steely from Communicating in the Professional Environment
Scoop.it!

On the Job: Why you should have paid attention in grammar class

On the Job: Why you should have paid attention in grammar class | Why Writing Matters and How to Use it Effectively | Scoop.it
Think about one of the dozens of emails you sent in the last week at work. Did any of them have typos? Spelling errors? Was each of them concise and clear? Did they convey that ...

Via learning designer
more...
learning designer's curator insight, March 11, 2013 11:15 AM

" ... no matter the profession, employees are writing more."

Rescooped by Eliza Steely from Public Relations & Social Media Insight
Scoop.it!

The changing face of narrative in content marketing and campaigns

The changing face of narrative in content marketing and campaigns | Why Writing Matters and How to Use it Effectively | Scoop.it

The importance of content marketing in a world inundated with data is becoming increasing apparent. In fact, if you aren't doing it, the money and time spent on what you are producing is frankly a waste. Content is now a vital part of search as marketers move away from thinking only in an overabundance of keywords. But what about story and the future of narrative? We looked back at a couple of the videos from our recent JUMP conference that highlighted the importance of story and looking at new ways to create it. Story should supersede platform Christy Amador is the Global Interactive Marketing Strategist at Coca-Cola, and she spoke at JUMP about how there has to be one ‘north star’ idea that links a campaign together. At Coca-Cola, it has been building its brand around telling great stories that make people happy. By being able to tell a good story you can roll that into any type of campaign....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, March 7, 2013 2:17 PM

Notable shift in content marketing through storytelling at Coca-Cola...

Rescooped by Eliza Steely from Communicating in the Professional Environment
Scoop.it!

Business Communication App to help with Grammer and Practice for Students | StuSpots.com

Business Communication App to help with Grammer and Practice for Students. Free app for Business majors to aid in business grammar and practice. Great for Internships and job searches.

Via learning designer
more...
learning designer's curator insight, January 31, 2013 3:05 PM

An app worth considering.

Rescooped by Eliza Steely from PR and Social Media Best Practices
Scoop.it!

What Great B2B Transmedia Storytelling Looks Like

What Great B2B Transmedia Storytelling Looks Like | Why Writing Matters and How to Use it Effectively | Scoop.it
The phrase "transmedia storytelling" has been widely adopted in media/entertainment circles in the past few years.

Via Ryan Crowder
more...
Ryan Crowder's curator insight, January 22, 2013 1:43 PM

Some initial thoughts about BtB transmedia storytelling. Any pr/social campaign needs to be able to have messaging and thought leadership bleed across news releases to company social properties and thought leader speaking and social properties. This article breaks it out a bit more but has no examples.

Rescooped by Eliza Steely from The Perfect Storm Team
Scoop.it!

How a Headline Made the Difference Between 100 and 5000 Visits

How a Headline Made the Difference Between 100 and 5000 Visits | Why Writing Matters and How to Use it Effectively | Scoop.it
Learn how writing a more provocative headline lead to an enormous increase in social media traffic.

Via Stan Smith
more...
Dotty Scott's curator insight, January 27, 2013 6:08 PM

Headline do make a big difference.

Rescooped by Eliza Steely from MarketingHits
Scoop.it!

11 Iconic Business Cards Of The Rich And Famous

11 Iconic Business Cards Of The Rich And Famous | Why Writing Matters and How to Use it Effectively | Scoop.it

They do say you should never judge a book by it’s cover, but that doesn’t always apply when it comes to business cards. They’re designed to make a statement, generate impact and leave you with an impression.

 

Some would say that Zuckerberg’s first attempt left a lot to be desired, but as you’re about to see, there’s no doubting the retro cool of Bill Gates’s card or the bling bling of Donald Trump faux gold foil business cards.

 

Our personal favourite though has to go to Kevin Mitnick – a convicted criminal and serial hacker, who’s business card (it’s actually a lock pick tool set) is just as startling as the illegal feats he accomplished. Way back in 1995 he single-handily hijacked and broke into the servers of the likes of Motorla, Fujitsu and even Nokia stealing vital information and data.


Via Brian Yanish - MarketingHits.com
more...
eNews 's curator insight, January 25, 2013 7:54 AM

add your insight...

Favorite:  Kevin Mitnick – a convicted criminal and serial hacker, who’s business card (it’s actually a lock pick tool set)!

Rescooped by Eliza Steely from Communicating in the Professional Environment
Scoop.it!

Grammar Handbook « Writers Workshop: Writer Resources « The Center for Writing Studies, Illinois

Grammar Handbook « Writers Workshop: Writer Resources « The Center for Writing Studies, Illinois | Why Writing Matters and How to Use it Effectively | Scoop.it

Via learning designer
more...
learning designer's curator insight, January 5, 2013 3:29 PM

You will love this grammar handbook site. Content rich and easily navigated.

Rescooped by Eliza Steely from Exploring Social Selling
Scoop.it!

Quick Tips to Utilize Social Selling and Leverage Your AEs Today

Quick Tips to Utilize Social Selling and Leverage Your AEs Today | Why Writing Matters and How to Use it Effectively | Scoop.it
60% of the buyer’s journey now happens before your Account Executive interacts with a prospect. This is why there is such a push for compelling content marketing strategies these days. Blogs, ebooks, webinars, social media. This is all of the utmost importance in generating fresh leads. As the Sales Leader, you have high expectations for Marketing to deliver. Are you prepared to defend yourself if Marketing places the same accountability on you? Don’t get stuck with a team incapable of leveraging the tools of Sales 2.0.

Via Gregg Breward, Aly Klein
more...
Aly Klein's curator insight, December 17, 2012 2:33 PM

Marketing often posts high standards for account executives and sales teams. By leveraging social media tools, you can be ahead of the game by spreading credibility and awareness. The new purchase path shows emphasis on buyer research prior to a meeting, so give the buyers something to look for and build confidence in your product/offering before you even meet!

Rescooped by Eliza Steely from Modern Marketer
Scoop.it!

Follow These Branding Strategies For A Profitable Business

Follow These Branding Strategies For A Profitable Business | Why Writing Matters and How to Use it Effectively | Scoop.it
Business branding as a tool to profitable business is becoming more and more evident as time progresses. We all need to make money and make a living, plain and simple; and that cannot occur without the help of effective brand positioning and marketing.
Via The Fish Firm
more...
Dario Cavada's curator insight, December 17, 2012 6:10 AM

The brand is very, very important. Read this article! Inside some tips for your business strategies.

Lydia Liu's comment, December 19, 2012 1:40 AM
Branding has been an increasingly important marketing campaign.If you wanna sell your product, you should sell your spread your brand out.Logo is part of that.just like the face of the business. Witmart helps to find talented logo designers.
The Fish Firm's comment, December 20, 2012 12:09 AM
Hey Lydia! How would you say a logo impacts business success? I've always thought it was all about a story! Have you seen/read "How We Got Our Logo!" | The Fish Firm - It is what it is - I'd love your feedback! http://sco.lt/7H1IwL