Why Twitter Matters
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3 Small Businesses That Found Social Media Success

3 Small Businesses That Found Social Media Success | Why Twitter Matters | Scoop.it
Here are 3 small businesses that have found social media success. Learn how they found success on social media.
Gregory D. Saxton's insight:

Here are three examples of how social media is helping small businesses in different ways. One is using it primarily as a customer service device, while a second and third seek to build a strong brand community.

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Infographic: Findings from the social media industry's top studies

Infographic: Findings from the social media industry's top studies | Why Twitter Matters | Scoop.it
Rather than bounce from website to website trying to track down the latest in the social media world, check out this infographic. It shares important findings from the industries' top social media studies.
Gregory D. Saxton's insight:

Twitter has real value for marketing: "2 in 5 social media users have purchased an item...after sharing or favoriting it on Twitter, Facebook or Pinterest."

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The Role of Dissemination in Market Liquidity: Evidence from Firms' Use of Twitter™

The Role of Dissemination in Market Liquidity: Evidence from Firms' Use of Twitter™ | Why Twitter Matters | Scoop.it
Article Citation: Elizabeth Blankespoor, Gregory S. Miller, and Hal D. White (2014) The Role of Dissemination in Market Liquidity: Evidence from Firms' Use of Twitter™. The Accounting Review: January 2014, Vol. 89, No. 1, pp. 79-112. doi: http://dx.doi.org/10.2308/accr-50576
Gregory D. Saxton's insight:

Tweets can have a real-world effect. This academic study demonstrates how firms' use of Twitter can reduce information asymmetries -- a beneficial outcome for fairer financial markets. 

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Cheers! Why Twitter Matters

Cheers! Why Twitter Matters | Why Twitter Matters | Scoop.it
In last week’s blog I described Twitter as a fabulous global cocktail party, which was later – in a gratifying example of just the sort of exchange I was promoting – nominated by one of my tweeps (...
Gregory D. Saxton's insight:

Twitter as a "fabulous global cocktail party."

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Tweet from @InesMergel

RT @dslunceford: Tweets Can Guide Emergency Responders Almost Immediately After An Earthquake | http://ow.ly/wqxha #smem
Gregory D. Saxton's insight:

Twitter has proven useful in rapid response to humanitarian crises.

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Twitter #WorldCup: 32 Million Tweets About #GERvARG [STATS] - AllTwitter

Twitter #WorldCup: 32 Million Tweets About #GERvARG [STATS] - AllTwitter | Why Twitter Matters | Scoop.it
Twitter #WorldCup: 32 Million Tweets About #GERvARG [STATS]

Via Thomas Faltin
Gregory D. Saxton's insight:

Hashtags create conversations around topics, in the process generating ephemeral networks of what Axel Bruns calls "ad hoc publics." What is striking about this example is the sheer number of people who are participating in a shared discussion.

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WALL STREET ANALYST: Twitter Is Disrupting The Very Service That I Provide

WALL STREET ANALYST: Twitter Is Disrupting The Very Service That I Provide | Why Twitter Matters | Scoop.it
An important shift is taking place in the industry.
Gregory D. Saxton's insight:

New technology typically serves as a "disrupting force" in the contexts in which it takes hold. This article shows Twitter to be disruptive to traditional sell-side financial analysis. A great example of the democratization of information engendered by social media. #WhyTwitterMatters #poweroftwitter

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Why live-tweeting is important for government officials

Twitter gives politicians and their aides the ability to provide updates or opinions in real time.
Gregory D. Saxton's insight:

Live-tweeting boosts #transparency by government officials.

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Why Twitter matters | Twitter for Journalists | kdmcBerkeley

Why Twitter matters | Twitter for Journalists | kdmcBerkeley | Why Twitter Matters | Scoop.it
Gregory D. Saxton's insight:

Twitter as an "information amplifier."

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Tweet from @hrheingold

@zeynep Also, Twitter is good for finding experts, curating lists, harvesting info via paper.li - interaction helps but not required.

Gregory D. Saxton's insight:

Opinion from Virtual Community author Howard Rheingold.

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