Why Social Media Is One Of The Best Ways To Keep Your Customers Happy
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How to Create an Integrated Marketing Communication (IMC) Strategy for your Small Business

How to Create an Integrated Marketing Communication (IMC) Strategy for your Small Business | Why Social Media Is One Of The Best Ways To Keep Your Customers Happy | Scoop.it
Learn how to integrate all of your company's marketing channels and seamlessly present a unified message to customers.

Via Érica Ariano, Ellie Xun, zzz
khushal savania's insight:

This article demonstrate good use of IMC strategy. It gives you a brief over view of online offline and hoe this applies to a small business it also gives you a overview of how IMC relates to a small business 

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EmilyTse's curator insight, May 15, 2014 3:12 AM

This article discusses about how to create an integrated marketing communication strategy for small businesses. I believe that this article is interesting because i would think that that IMC strategy could only be implemented effectively by companies on a large scale.

Owen's curator insight, May 15, 2014 9:23 PM

IMC for the small business

Yuhua Hong's curator insight, August 3, 2014 7:26 AM

The article identifies genernal offline and online marketing channels and give a clear explaination about integrated marketing communication(IMC). It is stated that IMC is designed for delivering content massage to target audiences. There are four genernal steps for establishing IMC. Firstly, define your IMC goals so that you can always keep them in mind during IMC planning and operations. Then, getting familiar with your target audiences. For any businesses, consumers’ opinions and reactions towards their IMC plan are very important to the company. The third step is ensure you deliver your content messages consistently over all different media channels. Finally, it should be noticed that conduct marketing audits regularly will be a helpful way to review and revise your strategy. 

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Why Social Media Is One Of The Best Ways To Keep Your Customers Happy - Forbes

Why Social Media Is One Of The Best Ways To Keep Your Customers Happy - Forbes | Why Social Media Is One Of The Best Ways To Keep Your Customers Happy | Scoop.it
Customer care professionals are challenged these days to identify and resolve customers’ issues through an ever-increasing array of communication channels. They want to know: How can I make my customers happy and bolster our brand?

Via Matthew Macdonald
khushal savania's insight:

Social media plays a big part of all our lifes and depicts how we live our day to day life. 

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Charles Don's comment, March 21, 2013 2:42 PM
Good point Matthew. I think this article doesn't quite stress the importance of doing social media well, instead it just explains that social media CAN bolster your brand without telling you how to do it.
Kajal Bhaga's comment, March 21, 2013 11:09 PM
I agree with the both of you Matthew and Charles. I think that this article would have been better and more meaningful if it had an approach that was more direct for example how you use social media to your advantage and how you (as a brand and a company) can use social media wisely.
Kajal Bhaga's comment, April 8, 2013 10:19 PM
I agree with you Matthew, social media has both its positives as well as its negatives effect on a company. But do the positives outweigh the negatives?

I agree with this article that “today’s social customer will use social networks to air opinions and find out if an organization is listening, wondering if they will respond quickly — or at all” – absolutely, as a customer you want to be heard by a company, and you want to know that your opinion matters to them, that you matter to them; and as a customer you want to have positive customer experiences. I think that social media provides the opportunity for a company to respond in real time and show that the company is hearing and paying attention to customers, and changing the negative customer experiences into positive customer experiences and earning the trust of customers and building relationships with them.
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Branded Viral Videos: The Secret Marketing Weapon - Mashable

Branded Viral Videos: The Secret Marketing Weapon - Mashable | Why Social Media Is One Of The Best Ways To Keep Your Customers Happy | Scoop.it
Branded Viral Videos: The Secret Marketing Weapon Mashable Videos should prompt people to engage with a brand in a genuine fashion — ultimately, people share viral videos (branded or not) because they've stumbled across something they think is...

Via Chris MacDonald
khushal savania's insight:

This is an awesome video! It demonstrates the use of social media at its peak, all it takes for a brand or company to be recognized is a simple tweet or status update. 

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