Experience the web-documentary "Alma, A Tale of Violence". Alma, an ex-marera, looks us in the eye and confesses. Her testimony is unique, opening onto the images of her memories, her daily life in Guatemala and activities within the gang.
Alma looks straight into our eyes and gives us a raw, unvarnished confession of her five years as a member of one of Guatemala City’s most violent gangs. Today, her country is being decimated by an insidious, nameless war. This application enables the user to page back and forth between a “confession” level, in which Alma tells her story facing the camera, and an “evocation” level, in which documentary photos blend with drawings to give life to Alma’s memories.
"@SummerBreak, a new reality show that will exist — not on TV -— but exclusively on Twitter, Instagram, Tumblr, YouTube and Vine. Here's how it works....
@SummerBreak will ditch the standard 30- and 60-minute TV format, and will instead play out in a 24/7 stream of tweets, photos and videos. Additionally, 60-second daily YouTube webisodes will get posted, and three- to five-minute weekly wrap-ups will round out the show’s eight-week run...."
"For years, it’s been said that Internet use would cut into the time U.S. consumers spend watching television. Today, those premonitions are beginning to reach the tipping point. TV ratings have dropped by 50 percent over the last decade. Goldman Sachs recently called the decline “the sharpest pace on record.”
The firm found that ratings in the 18-to-49-year-old demographic – the key group targeted by advertisers – fell by 17 percent last wintercompared with the winter before. ABC, NBC and Fox were most affected, with decreased ad revenues cutting into profits. (Fox had to get distributors to pay higher subscriber fees to pull a profit). But even highest-rated CBS lost 3 percent of its 18-to-49 audience this season, The New York Times reported in April.
Morgan Stanley analyst Benjamin Swinburne had released charts at the beginning of the year showing the ratings drop, claiming declines are a function of income level..."
TV ratings firm Nielsen, long criticized for being slow to measure media consumption on tablets and smartphones, said it achieved a breakthrough in a two-week technical trial in which it successfully captured viewing on mobile devices.
Twitter has expanded its social TV advertiser push, freshly christened as Twitter Amplify, to include a large group of fresh brands who will tweet embedded TV clips and other sponsored content via their Twitter feeds.
I haven't watched it yet so I can't comment on the content, however the fact that a low-budget, made-for-tv, horror/action flick made such a media splash (pun intended, of course) speaks volumes to our collective taste and engagement habits. I don't know if I should laugh, or cry...
On May 26 alone, there were more than 2.3 million TV-related tweets. That included over 600,000 for that night's NBA game, 230,000+ for The Bachelorette and nearly 58,000 for Arrested Development. And that's just the tip of the social TV iceberg.
With more than $350 billion spent annually on TV advertising, there's an opportunity for social TV to become a huge business in its own right...
Here's an overview of the rise of social TV:
There's a lot at stake: $350 billion was spent on TV ads globally in 2012. If social TV can help make that advertising more effective, or help social media skim some of those dollars, the opportunity is there for social TV to become a major business in its own right.Social TV is already here: It's already an established habit with audiences around the world, with majorities of social media users saying they routinely comment about TV shows or events. activity has grown hand-in-hand with the mobile explosion. Smartphones and tablets have made it much more convenient for people to comment on TV, even as they watch it. Forty percent or more of U.S. mobile audiences browsed social media on their tablets or smartphones while watching TV. For smartphone users, social media is a more popular companion activity during TV-watching than shopping.
Social TV users value information over community & games – Viacom IPTV News A wide-ranging study by US network Viacom has found that there are three key types of motivation for viewers to engage in TV-related social media activities – functional,...
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