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Why the Second Screen Matters
Second screen, social TV, transmedia, call it what you will, audiences are engaging with their favorite programs and demanding more from their content.
Curated by Jen Begeal
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Interactivity, Transmedia, and the Things You Can Do With HTML5

Interactivity, Transmedia, and the Things You Can Do With HTML5 | Why the Second Screen Matters | Scoop.it
The Secret Location's very own VP and Creative Director, Pietro Gagliano, dropped by our class to talk about interactive digital story telling and transmedia. Pietro showed us extensive and impress...

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Simon Staffans's curator insight, December 1, 2013 2:18 PM

Case studies from Pietro Gagliano from The Secret Location.

Brad Tollefson's curator insight, December 1, 2013 3:48 PM

HTML5 to the rescue...

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The Smart TV App Revolution Is Coming: Here's What You Need To Know

The Smart TV App Revolution Is Coming: Here's What You Need To Know | Why the Second Screen Matters | Scoop.it
Internet-enabled TVs mean that apps will take over the living room.
Jen Begeal's insight:

Just in time...

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27 things to know before you work in social media

27 things to know before you work in social media | Why the Second Screen Matters | Scoop.it
Manage a Twitter feed or Facebook account, or write a blog? You’ll be able to relate to many (maybe all) of the items on this list.
Jen Begeal's insight:

This is absolutley spot on, now if I could just get everyone to read it...

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'Sharknado' Makes Landfall: Can the SyFy Twitter sensation become a midnight ... - Austin Chronicle

'Sharknado' Makes Landfall: Can the SyFy Twitter sensation become a midnight ... - Austin Chronicle | Why the Second Screen Matters | Scoop.it
New York Daily News
'Sharknado' Makes Landfall: Can the SyFy Twitter sensation become a midnight ...
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Sharknado Preparedness

Sharknado Preparedness | Why the Second Screen Matters | Scoop.it
On Thursday, July 11, 2013 SyFy Network aired The Asylum’s Sharknado a B-Movie that embraced its genre status, and took twitter by storm.



Starring Tara Reid and Ian Zerling, the movie drew 1.4 Million viewers, a respectable number for a Sy...
Jen Begeal's insight:

Sharknado reminds us that our viewing habits haven’t so much changed as evolved, thus allowing for deeper audience engagement and branded integration.

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'Alma: A Tale of Violence' – The web documentary | ARTE France

'Alma: A Tale of Violence' – The web documentary | ARTE France | Why the Second Screen Matters | Scoop.it

Experience the web-documentary "Alma, A Tale of Violence". Alma, an ex-marera, looks us in the eye and confesses. Her testimony is unique, opening onto the images of her memories, her daily life in Guatemala and activities within the gang.

Alma looks straight into our eyes and gives us a raw, unvarnished confession of her five years as a member of one of Guatemala City’s most violent gangs. Today, her country is being decimated by an insidious, nameless war.
This application enables the user to page back and forth between a “confession” level, in which Alma tells her story facing the camera, and an “evocation” level, in which documentary photos blend with drawings to give life to Alma’s memories.

· The Webdoc: http://alma.arte.tv/en/

· The Free App for Ipad: http://goo.gl/4MtCx ; and for Android: http://goo.gl/aMQ7D ;

 


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New Reality Show '@SummerBreak' Will Unfold on Social Media

New Reality Show '@SummerBreak' Will Unfold on Social Media | Why the Second Screen Matters | Scoop.it

"@SummerBreak, a new reality show that will exist — not on TV -— but exclusively on Twitter, Instagram, Tumblr, YouTube and Vine. Here's how it works....

 

@SummerBreak will ditch the standard 30- and 60-minute TV format, and will instead play out in a 24/7 stream of tweets, photos and videos. Additionally, 60-second daily YouTube webisodes will get posted, and three- to five-minute weekly wrap-ups will round out the show’s eight-week run...."


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As TV Falls Apart, Tumblr And Twitter Aim To Pick Up The Pieces | TechCrunch

As TV Falls Apart, Tumblr And Twitter Aim To Pick Up The Pieces | TechCrunch | Why the Second Screen Matters | Scoop.it

"For years, it’s been said that Internet use would cut into the time U.S. consumers spend watching television. Today, those premonitions are beginning to reach the tipping point. TV ratings have dropped by 50 percent over the last decade. Goldman Sachs recently called the decline “the sharpest pace on record.”

 

The firm found that ratings in the 18-to-49-year-old demographic – the key group targeted by advertisers – fell by 17 percent last wintercompared with the winter before. ABC, NBC and Fox were most affected, with decreased ad revenues cutting into profits. (Fox had to get distributors to pay higher subscriber fees to pull a profit). But even highest-rated CBS lost 3 percent of its 18-to-49 audience this season, The New York Times reported in April.

 

Morgan Stanley analyst Benjamin Swinburne had released charts at the beginning of the year showing the ratings drop, claiming declines are a function of income level..."


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Nielsen tests measurement of live TV viewing on mobile devices

Nielsen tests measurement of live TV viewing on mobile devices | Why the Second Screen Matters | Scoop.it
TV ratings firm Nielsen, long criticized for being slow to measure media consumption on tablets and smartphones, said it achieved a breakthrough in a two-week technical trial in which it successfully captured viewing on mobile devices.
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Jen Begeal's comment, June 6, 2013 12:15 PM
Welcome to the party Nielsen, glad you could make it.
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Twitter courts advertisers via social TV | Rapid TV News

Twitter has expanded its social TV advertiser push, freshly christened as Twitter Amplify, to include a large group of fresh brands who will tweet embedded TV clips and other sponsored content via their Twitter feeds.
Jen Begeal's insight:

Bet you didn't see this coming... #snark

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Behind Twitter’s Savvy Embrace of TV

Behind Twitter’s Savvy Embrace of TV | Why the Second Screen Matters | Scoop.it
The social platform has become a favorite of agencies and media companies by catering to their needs.
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With Xbox One, Microsoft Emphasizes TV over Games | TIME.com

With Xbox One, Microsoft Emphasizes TV over Games | TIME.com | Why the Second Screen Matters | Scoop.it
With Xbox One, Microsoft's moving to secure its place as your living room's de facto media hub -- with or without games.
Jen Begeal's insight:

Will the Social TV bridge look more like a gaming console?

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Recording TV Shows With a Tweet

Recording TV Shows With a Tweet | Why the Second Screen Matters | Scoop.it
sky is giving subscribers in brazil a way to record shows with just a tweet.
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Social Media & TV #socialtv Short & sweet Indian perspective - Tube, tweets and trends

Social Media & TV #socialtv Short & sweet Indian perspective - Tube, tweets and trends | Why the Second Screen Matters | Scoop.it

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Gary Hayes's curator insight, December 1, 2013 4:26 PM

Quote "

There are several players on the social media platform. However, needless to mention, the fastest mode of communication to allow this difference is Twitter. And it’s not just restricted to youth anymore. So much so that Nielsen recently did a study and found a co-relation between people tweeting about a certain TV show and its relative rating. After all, a lot of families today have increasingly started to combine TV viewing with the use of information networks to discuss and deliberate what they have watched as well as what they missed. This is particularly the case in the Indian context while watching daily soaps, reality shows and sports tournaments beamed live on their TV sets.

There’s a reason why Arnab Goswami instantly became an Internet meme. The Newshour might be the most watched news show in the country but a lot of amusing episodes unfold on public timeline. Apart from the serious topics discussed, the vitriolic on public display doesn’t go unnoticed and unused for humour material. “People engage in furious debates while the panel discussion is happening live on-air. Social media has taken people back to the basic need of sharing ideas. However, it’s more about abbreviated emotions within a 140-character space and quick responses from followers,” informs Vice President of Times Television Network, Zoom TV and Times Now, Avinash Kaul."

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Why The 'Second Screen' Is Now Ready For Prime-Time

Why The 'Second Screen' Is Now Ready For Prime-Time | Why the Second Screen Matters | Scoop.it
Today, 46% of U.S. smartphone owners and 40% of tablet owners use their devices while watching TV on a daily basis.
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The Imminent Shift from Social to Digital Engagement - Brian Solis

The Imminent Shift from Social to Digital Engagement - Brian Solis | Why the Second Screen Matters | Scoop.it
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How Second Screen Behavior Is Impacting The Entertainment Industry [Future Of Entertainment] - PSFK

How Second Screen Behavior Is Impacting The Entertainment Industry [Future Of Entertainment] - PSFK | Why the Second Screen Matters | Scoop.it
In the third week of our ten week series with IQ by Intel, we assess how multi-device consumption is changing the way content is created.
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Twitter twister: why did 'Sharknado' take a huge bite out of the internet?

Twitter twister: why did 'Sharknado' take a huge bite out of the internet? | Why the Second Screen Matters | Scoop.it
A TV movie about shark-infested tornadoes took the internet by storm last night, marking one of the most bizarre social media events in recent memory. Syfy’s Sharknado, a disaster film starring...

Via MIP Markets
Jen Begeal's insight:
I haven't watched it yet so I can't comment on the content, however the fact that a low-budget, made-for-tv, horror/action flick made such a media splash (pun intended, of course) speaks volumes to our collective taste and engagement habits. I don't know if I should laugh, or cry...
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Goodbye 2nd screen, hello 'only' screen?! What's Next for Social TV? (Spoiler Alert!)

Goodbye 2nd screen, hello 'only' screen?! What's Next for Social TV? (Spoiler Alert!) | Why the Second Screen Matters | Scoop.it
On May 26 alone, there were more than 2.3 million TV-related tweets. That included over 600,000 for that night's NBA game, 230,000+ for The Bachelorette and nearly 58,000 for Arrested Development. And that's just the tip of the social TV iceberg.

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Gary Hayes's curator insight, June 17, 2013 6:32 PM

quote "In this single-screen world, users will be able to form 'viewing circles' where friends and family anywhere in the country can get together to watch their favorite TV programs in real time. Using picture-in-picture social and search components embedded in whatever viewing screen each person is using at the moment, everyone in the circle will be able to chat by video, voice and/or text (including seeing all participants in separate windows via webcam); chat with others using social networks such as Twitter, Facebook, Google+ and LinkedIn; and conduct online searches for information related to the program or commercial they're watching -- all without switching devices."

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Huge Congrats to Jill Golick! ‘Ruby Skye P.I.’ Web Series Heads to the CBC (Exclusive)

Huge Congrats to Jill Golick! ‘Ruby Skye P.I.’ Web Series Heads to the CBC (Exclusive) | Why the Second Screen Matters | Scoop.it
The mystery-themed Internet TV drama is being shopped to U.S. broadcasters and digital platforms by Seiffert Media Advisors as it enters its third season.

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The Rise of Social TV: How Social Media Is Amplifying TV Advertising

The Rise of Social TV: How Social Media Is Amplifying TV Advertising | Why the Second Screen Matters | Scoop.it

With more than $350 billion spent annually on TV advertising, there's an opportunity for social TV to become a huge business in its own right...

 

Here's an overview of the rise of social TV:

There's a lot at stake: $350 billion was spent on TV ads globally in 2012. If social TV can help make that advertising more effective, or help social media skim some of those dollars, the opportunity is there for social TV to become a major business in its own right.Social TV is already here: It's already an established habit with audiences around the world, with majorities of social media users saying they routinely comment about TV shows or events. activity has grown hand-in-hand with the mobile explosion. Smartphones and tablets have made it much more convenient for people to comment on TV, even as they watch it. Forty percent or more of U.S. mobile audiences browsed social media on their tablets or smartphones while watching TV. For smartphone users, social media is a more popular companion activity during TV-watching than shopping.

Read more: http://www.businessinsider.com/social-media-amplifying-tv-advertising-2013-6#ixzz2VckPtaw8


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Augustine Veliath's curator insight, June 9, 2013 12:54 AM

The opportunity is there for social TV to become a major business.

Paweł Jagiełło's curator insight, June 9, 2013 6:47 AM

social tv badane poza USA ma również zauważalną skalę

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Arrested Development Creator on the Future of TV and Bringing Back the Bluths | Underwire | Wired.com

Arrested Development Creator on the Future of TV and Bringing Back the Bluths | Underwire | Wired.com | Why the Second Screen Matters | Scoop.it
Wired talked with Arrested Development creator Mitch Hurwitz about how bringing the Bluths to Netflix allowed him to do things that never would have been possible on network TV.

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Is This the End of Television As We Know It?

Is This the End of Television As We Know It? | Why the Second Screen Matters | Scoop.it
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Social TV users value information over community & games – Viacom - IPTV News

Social TV users value information over community & games – Viacom - IPTV News | Why the Second Screen Matters | Scoop.it
Social TV users value information over community & games – Viacom IPTV News A wide-ranging study by US network Viacom has found that there are three key types of motivation for viewers to engage in TV-related social media activities – functional,...
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The Evolution of the Second Screen | Innovation Insights | Wired.com

The Evolution of the Second Screen | Innovation Insights | Wired.com | Why the Second Screen Matters | Scoop.it
Image: Capt Kodak/Flickr Since 1948, when legendary conductor Arturo Toscanini made the first of 10 TV appearances conducting the NBC Symphony Orchestr
Jen Begeal's insight:

"the first generation of 'social TV everywhere' is almost ready for prime time. Stay tuned: the fun is coming soon to a screen near you."

Couldn't have said it better myself...

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