Why Internet Marketing for Bussiness
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Why Internet Marketing for Bussiness
MaaS Pros is one of the fastest growing marketing companies, assisting businesses in implementing profitable and measurable digital marketing solutions.
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Google Updates Link Schemes Guidelines: Watch Out For How You Are Going To Get Your Next Bunch of Links

Google Updates Link Schemes Guidelines: Watch Out For How You Are Going To Get Your Next Bunch of Links | Why Internet Marketing for Bussiness | Scoop.it

Via Robin Good
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Robin Good's curator insight, August 10, 2013 9:50 AM



Google has just updated its official guidelines for "Link Schemes" extending further the perimeter outside of which content with links incoming to and outgoing from your site will be considered outright spam worth of filtering or penalization.


Specifically, as Tom Forenski reports here:

"Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site."


He writes: "If you repeat the use of a word in your press release, Google will think you are trying to stuff it with keywords and try to trick its index. Repeated words are a big red flag."


On the Google official page these other situations are listed as not OK:


  • Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link

  • Excessive link exchanges ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking

  • Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links

  • Using automated programs or services to create links to your site

  • Text advertisements that pass PageRank

  • Advertorials or native advertising where payment is received for articles that include links that pass PageRank

  • Links with optimized anchor text in articles or press releases distributed on other sites. For example:There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.

  • Low-quality directory or bookmark site links.

  • Links embedded in widgets that are distributed across various sites, for example: Visitors to this page: 1,472 - car insurance

  • Widely distributed links in the footers of various sites

  • Forum comments with optimized links in the post or signature, for example:



Mycomment: You shouldn't have any more doubts now. You must link out only to provide extra info on a specific topic, that your readers would benefit from and you don't exchange, barter or buy unnatural links from anyone if you want to avoid Google penalties.  safe solution is to apply by default a rel="nofollow" attribute to the <a> tag for all your outgoing links and to switch it off where inappropriate.



Official new Google Guidelines on Link Schemes: https://support.google.com/webmasters/answer/66356?hl=en


Check also "Did Google just kill PR agencies?" by Tom Forenski: http://www.zdnet.com/did-google-just-kill-pr-agencies-7000019182/



(Image credit: Red card by Shutterstock)



Clipping Path India's comment, March 17, 2015 6:45 AM
Content, content and only content is the king.
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Website Design, SEO, PPC Services for Small Businesses at New Brunswick

Website Design, SEO, PPC Services for Small Businesses  at New Brunswick | Why Internet Marketing for Bussiness | Scoop.it
MaaS Pros New Brunswick offers the completely unique and integrated digital marketing solutions like web development services, social media marketing, search engine marketing for small businesses in Moncton and nearby areas.
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Top Franchise Opportunity in UK | MaaS Pros Franchising

Top Franchise Opportunity in UK | MaaS Pros Franchising | Why Internet Marketing for Bussiness | Scoop.it
Be your own boss with a low entry fee, virtually no working capital and no prior technical experience required! Call us today to own the best franchise in the UK.
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Franchise Lead Generation Trends for 2014: The Power of Story - Franchising.com (press release)

Franchising.com (press release) Franchise Lead Generation Trends for 2014: The Power of Story Franchising.com (press release) Based on our own work with franchise brand clients, we've identified 7 major franchise lead generation trends for 2014 and...
MaaS Pros Sunshinecoast's insight:

Be your own boss with a low entry fee, virtually no working capital and no prior technical experience required!

http://www.maasprosfranchising.com/uk/

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Major Google Algorithm Changes and Updates for 2013

Major Google Algorithm Changes and Updates for 2013 | Why Internet Marketing for Bussiness | Scoop.it

Via Robin Good
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"Why is the Google algorithm so important?"
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Robin Good's curator insight, January 6, 2014 7:58 AM



An infograhic visualizing the 11 most relevant Google algorithm changes and updates that have "hit" website publishers during 2013. 


Infographic: http://curation.nl/infographic-the-biggest-changes-to-google-search-in-2013/ 


To find out whether your website has been "promoted" or "handicapped" by anyone of these algo changes, please check the tools I reviewed here: 





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A Chief Storyteller shares his best happiness tips

A Chief Storyteller shares his best happiness tips | Why Internet Marketing for Bussiness | Scoop.it

This is an interview I did with Richard Sheridan, the founder and Chief Storyteller of Menlo Innovations in Ann Arbor, Michigan. In this brief video, he shares some of the great things they’ve done to make Menlo a very happy workplace.

Among other things Rich talks about:

How leaders can pump fear out of the roomNever working more than 40 hours a weekEliminating meetingsEliminating internal emailCreating a physical space that’s conducive to happiness at work


Via Gregg Morris, David Simpson
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Alison D. Gilbert's curator insight, January 8, 2014 10:02 AM

Hapiness in the workplace sounds great.

Cathryn Wellner's curator insight, January 8, 2014 1:58 PM

I agree, Gregg - eliminating meetings puts him high on my list!

Judy Grossman's curator insight, June 12, 2014 11:54 AM

Creating happiness in the workplace helps everyone thrive.

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Web Marketing Services for Small Businesses | Online Advertising

Web Marketing Services for Small Businesses | Online Advertising | Why Internet Marketing for Bussiness | Scoop.it
MaaS Pros offers professional Internet marketing services to small and medium sized businesses looking to expand their business online. The services include SEO, PPC so on and so forth.
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SpiderBoost Interactive Agency - Digital Advertising & Marketing

SpiderBoost Interactive is an advertising agency with a specialty in Digital Marketing solutions including Media Buying, Integrated Search, Analytics and Cre...
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