Why It's Okay To Eat Ugly Vegetables
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Make Food Waste History | Recycling for Suffolk

Did you know, your family could save £700 a year by reducing food waste? Follow these 4 simple steps to waste less and save more! For more information about ...

Melainne's insight:

A hilarious video targeted at the average UK citizen at how food wastage costs each family an average of £700 a year. This is extremely relevant to why It's Okay To Eat Ugly Vegetables. If you dare to eat deformed eggplants, two-legged carrots or pimpled strawberries in the name of combating food wastage, then you should also want to seek out other solutions to food wastage. Because, frankly, simply buying ugly vegetables is not combating food wastage if you do not eat them and let them rot in your house.

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Ugly fruit is a big hit in French grocery stores - Fox News

Ugly fruit is a big hit in French grocery stores - Fox News | Why It's Okay To Eat Ugly Vegetables | Scoop.it

Fox News Ugly fruit is a big hit in French grocery stores Fox News Intermarché, the third largest supermarket in France, launched a national promotion that purports to bring an end to food waste by highlighting fruits and vegetables that are...

Melainne's insight:

This article reports the immense popularity of the Ugly Vegetable campaign by French supermarket, Intermarché. One of the campaign posters features The Disfigured Eggplant, boasting that it is so cheap it could be even more disfigured. Needless to say, the campaign's strength lies in its visually arresting images, brutally honest headlines, and the promise of Cheapness. I truly wonder if the popularity was well received because people are truly concerned with Food wastage and couldn't care less about a vegetable's looks, or because of its novelty as an interesting, fresh concept. I mean, let's face it. Don't we pick the prettiest apple of the bunch, even if they were all laid out looking almost uniformly perfect?

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Retailers urged to accept more 'ugly fruit' to reduce food waste - Farmers Guardian

Retailers urged to accept more 'ugly fruit' to reduce food waste - Farmers Guardian | Why It's Okay To Eat Ugly Vegetables | Scoop.it
The Guardian (blog) Retailers urged to accept more 'ugly fruit' to reduce food waste Farmers Guardian RETAILERS have been urged to take action to reduce food waste at farm level, including accepting more 'ugly fruit and vegetables', after shocking...

Via James Lloyd
Melainne's insight:

After one supermarket debuts a compelling campaign on Ugly Fruit and Vegetables, which celebrates their existence with the concept that they taste just as good as the perfect ones, more retailers are urged to step up their game and accept more deformed fruit and vegetables. I would absolutely love to see this campaign catch on worldwide. Personally, I am frightened by the looks of some of these vegetables, but who can blame me? I have only known fruit and vegetables which look perfect. But I'm willing to try. Are you?

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New UN Food Waste Recovery Program Targets “Ugly” Fruits and Vegetables

New UN Food Waste Recovery Program Targets “Ugly” Fruits and Vegetables | Why It's Okay To Eat Ugly Vegetables | Scoop.it
Efforts to decrease food waste have led the United Nations Environment Program (UNEP) to launch a campaign calling on ways to utilize and sell ugly fruits and vegetables.

Supermarkets often reject fruits and vegetables solely for cosmetic reasons, leading to excessive amounts of wasted food, according to Tristam Stuart, a food waste writer and campaigner. FoodNavigator reports Stuart saying, “The waste of perfectly edible ‘ugly’ vegetables is endemic in our food production systems and symbolises our negligence” But, he adds, “it is also a huge opportunity: By persuading supermarkets to change their standards, and by developing processing and other ways of marketing this produce, we can help to increase on-farm incomes and food availability where it is needed most.”

The UN estimates that at least one-third of the world’s food ends up wasted at some point along the supply chain. And particularly in the developed world, manufacturers and retailers that employ inefficient practices are largely to blame for the waste. As much as 250 pounds of food is waster per person per year throughout Europe and the U.S.


Via Bert Guevara
Melainne's insight:

First a PR campaign by French Supermarket chain to utilize food waste (and earn some extra Francs), then the United Nations Environment Program (UNEP) hops on the Ugly Vegetable bandwagon? Does this hint at an approaching apocalypse? Are our food sources depleting so infinitely quick that a campaign is now drawn up to introduce ugly vegetables because soon, there would not be enough pretty ones to go around? Food wastage is a serious problem, yes, but to have gone decades of wasting 40% of crop without batting an eye and to suddenly decide to introduce a No Waste campaign seems to ring some alarm bells.... Or perhaps it simply means that people are too wasteful and ignorant of planning ahead. 

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Intermarché - "Inglorious Fruits and Vegetables" - YouTube

Intermarché launched the Inglorious Fruits&Vegetables, a film, print, poster and radio campaign, celebrating the beauty of the Grotesque Apple, the Ridiculou...

Melainne's insight:

Hailed as a "brilliant" food wastage campaign, the Inglorious Fruits&Vegetables by Intermarché breathes new life to previously unwanted, lesser grade vegetables by injecting them with glamourized titles, a la The Grotesque Apple, the Ridiculous Potato, The Hideous Orange, among other hurtful but honest depictions. The concept to the campaign is that despite its outward appearance, a taste would reveal that the Grotesque Apple tastes just as sweet as a perfectly shaped one.

And so, one can't help but wonder, if "previously unwanted and lesser grade" Humans were put through the same campaign, would they be as celebrated? This shows not just the power of a catchy, visually arresting PR campaign, but the sheer gullibility of the general population.

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The sound of ugly fruits

Discover the inner beauty of fruits and vegetables: Stop wasting, start cooking and enjoy healthy eating!
Melainne's insight:

This video simply presents a visual smorgasbord of hideous fruit and vegetables that are probably around the ballpark of what you're looking to buy at a price of 30% less than perfect looking ones, should you be an avid supporter of the Intermarché campaign celebrating Ugly Vegetables. I personally would be hesitant to buy the vegetables because deformed ones look diseased and poisonous. However, the immense global news coverage of the campaign suggests that there truly is no taste/internal difference to these monstrosities, whose only flaw is their ugliness. 

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Supermarkets should sell more ugly fruits and vegetables

Supermarkets should sell more ugly fruits and vegetables | Why It's Okay To Eat Ugly Vegetables | Scoop.it
Adhering to high aesthetic standards results in excessive amounts of wasted produce.

Via Alan Yoshioka
Melainne's insight:

Looking at this pimpled strawberry terrifies me. It almost looks like it is suffering from something painful, which makes it look all the more poisonous. But it's not poisonous. It only seems so because I, like much of the civilized world, is accustomed to perfect, red strawberries packed nicely in a box. But the article is right. Rejecting fruit and vegetable to conform to high aesthetic standards results in a grotesque amount of food wastage. Almost as grotesque as some of these vegetables, some might argue. But there's one difference. The pimpled strawberry tastes just like the perfect one. Care to take a bite?

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Up to two-fifths of fruit and veg crop is wasted because it is 'ugly', report finds

Up to two-fifths of fruit and veg crop is wasted because it is 'ugly', report finds | Why It's Okay To Eat Ugly Vegetables | Scoop.it

Up to two-fifths of a crop of fruit or vegetables can be wasted because it is "ugly", a report on foodwaste has shown.

Produce grown in the UK that does not meet retailer standards on size or shape or is blemished is often used for animal feed or simply ploughed back into the ground even though it is edible, with as much as 40% of a crop rejected.

The report, commissioned by the UK's global food security programme, also showed that the average household throws away more than 5kg (11lbs) of food a week, and nearly two-thirds of that waste is avoidable.

The waste costs £480 a year per household on average, and £680 per family.

Households throw away a fifth of the food they buy, wasting it for reasons ranging from cooking and preparing too much food to not using it in time before it goes off, the study showed.

Consumption and initial production are the areas where the majority of food is wasted in the UK, the study said.

Retailers respond to demands by consumers for high-quality food by imposing standards that can lead to much of the crop being wasted, but some progress is being made with supermarkets marketing "odd shapes and sizes" for fruit and vegetables.

There is also growing evidence that more UK consumers are prepared to accept "ugly" fruit and vegetables, amid concerns over sustainability and increasing food prices, the research said.

In developing countries, much of the loss of food occurs during post-harvesting storage, processing and packaging.

Tackling waste globally is a major part of the action needed to provide enough food to feed a growing world population sustainably and tackle hunger, which affects one in eight people worldwide, the report said.

Around a third of food produced globally is lost or wasted.

Prof Tim Benton, an expert on Food Security at the University of Leeds,said: "Over 5 million people in the UK live in deep poverty, where basic food provision is a daily challenge.

"Nearly 400,000 people needed support from food banks last year, according to the Trussell Trust.

"At the same time, 15m tonnes of food is wasted annually, with nearly half discarded within UK households. Reducing the scale of losses and waste throughout the entire food system is a crucial step towards improving global food security."

The report highlights priorities for research to help reduce food waste, including improving harvesting and packaging technologies, good seasonal weather prediction and new ways to reduce food waste within the home.


Via Stéphane Bisaillon
Melainne's insight:

Rejecting vegetables purely out of cosmetic reasons is selfish and irresponsible. Even more selfish and responsible is to drive up prices of prettier crop and throw away the ugly ones entirely. Vegetables are extremely cheap, and still, not everyone can afford them. In US alone, the case for obesity is commonly attributed to unhealthy eating: a world where frozen pizza, chicken franks and a McDonald's burgers cost far less than a bunch of vegetables. So why deprive humanity of healthy living just because 40% of vegetables harvested are too ugly to be sold? Well, not anymore!

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Do Looks Matter? Report Shows 40% Of Fruit And Vegetables Wasted, Because ... - Huffington Post UK

Do Looks Matter? Report Shows 40% Of Fruit And Vegetables Wasted, Because ... - Huffington Post UK | Why It's Okay To Eat Ugly Vegetables | Scoop.it
Do Looks Matter? Report Shows 40% Of Fruit And Vegetables Wasted, Because ...
Huffington Post UK
Up to two-fifths of a crop of fruit or vegetables can be wasted because it is "ugly", a report on food waste has shown.

Via Anne Matho
Melainne's insight:

Think 40% of a crop of fruit or vegetables being thrown away because it's ugly is harsh? Then think about how, when one picks fruits out at a fruit stand, if one's fingers gravitate towards the prettiest and most perfect looking fruit of the bunch? 

I have a confession to make: before this campaign, I never knew such grotesque vegetables even existed. At least, I thought it existed in numbers too insignificant that it was simply tossed because it didn't fit in with the rest. And yet, to know that almost half of all crop are rejected because it didn't fit society's standards of the ideal appearance of vegetables was horrifying. Since when were human beings capable of being so extravagant that they could reject FOOD, the essence to our survival? Shame on us indeed.

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All supermarkets should do this.

All supermarkets should do this. | Why It's Okay To Eat Ugly Vegetables | Scoop.it
French supermarket chain Intermarche launched this promotional campaign to help reduce food waste of "undesirable" fruits and vegetables. Rather than throw out ugly, deformed, or damaged produce, Intermarche instead sells them with a unique twist.
Melainne's insight:

Do you care what the carrot you eat looks like? Do you help yourself to more servings of food than you can finish? If you answered "Yes" to any of the questions, then shame on you! You are the reason why over 300 MILLION TONNES of food is wasted every year, including the ugly vegetables you have discriminated against! But all hope's not lost. Now, a French supermarket offers deformed vegetables that usually get thrown away at a heavily discounted price. That's one amazing solution to two possible problems: Food Wastage and Economical Reason For Those Who Can't Afford Pretty Vegetables.

Also, vegetables are high in vitamins and fiber. Say "Yes" to Ugly Vegetables. Give Them A Chance. #GiveThemAChance.

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