Why Digital Strategy is key for the future of Business Development
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Why Digital Strategy is key for the future of Business Development
Nobody can live without numerous daily connections on apps, facebook, tweeter, google, youtube.A Digital Strategy is mandatory for companies
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L'INRC publie un livre blanc sur l'excellence de la relation client

L'INRC publie un livre blanc sur l'excellence de la relation client | Why Digital Strategy is key for the future of Business Development | Scoop.it
En matière d'excellence de la relation client, la France peut mieux faire, affirme l'INRC. Suite à un premier groupe de travail, l'institut publie un livre blanc avec pour message clé : il faut embarquer les collaborateurs dans cette quête de l'excellence.
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en collaboration avec Eurogroup Consulting

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Small Business: Developing a mobile strategy

Small Business: Developing a mobile strategy | Why Digital Strategy is key for the future of Business Development | Scoop.it

Consumers are becoming increasingly mobile and accessing more information on the go. In 2017, there will be more U.S. consumers accessing the Internet through mobile devices than through PCs, according to Framingham, Mass.-based International Data Corp. If your business isn't developing a mobile strategy, then you could be losing market share, say experts. "It's the preferred method of consumers to engage businesses and brands, especially small businesses," says Dan Giacopelli, CEO of Skoop! Inc., a Deer Park mobile marketing firm. Businesses are using mobile in many ways, including: mobile websites, apps, loyalty programs and contests, mobile coupons, text messaging campaigns, location-based marketing (e.g. Foursquare), QR codes (two-dimensional bar codes that can be read by a mobile device), surveys, appointment scheduling and mobile commerce. Developing a mobile strategy doesn't mean having to adopt all of these.


Via Ashok Ramachandran
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Digital Strategy and small business

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Ashok Ramachandran's curator insight, March 22, 2013 7:33 PM

Ice Hockey great Wayne Gretzky said,"I skate to where the puck is going, not where it is." In the same way, as a small business you should put your marketing effort where the consumers are going.

Clémentine Morice's comment, March 24, 2013 3:41 AM
Any type of business should go towards mobile dimension and rethink their strategy to be able to be more efficient and modern ! It is not just an option anymore