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40 Entertaining Infographics Plus Some Tips On Creating Your Own Using Photoshop

40 Entertaining Infographics Plus Some Tips On Creating Your Own Using Photoshop | Caffeinated: Publishing, Self-publishing,  Marketing and Design. Or, Things That Interest Me | Scoop.it
  

Infographics are popular. They help reduce complex coherences to simplified illustrations. Information gets visualized. The best infographics are self-explanatory, needing almost no text at all.

Via Mark Strozier
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Jane Sleeth's comment, May 30, 2013 1:51 PM
Remember however that the use of icons and infographics needs to take into account principals of Universal Design so that people of all ability levels can "read", understand and use. JE Sleeth OPC Accessible Design consultants since 1991
Cam's comment, May 30, 2013 9:34 PM
I disagree Jane. It would be great if everything were able to be accessible to everyone, but that is simply not the reality. We can't homogenise visual art into an accessible form, simply because some people can't see the fine details. That would be as wrong as never considering visually impaired persons, for example.
Cam's comment, May 30, 2013 9:34 PM
I disagree Jane. It would be great if everything were able to be accessible to everyone, but that is simply not the reality. We can't homogenise visual art into an accessible form, simply because some people can't see the fine details. That would be as wrong as never considering visually impaired persons, for example.
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Social + Location + Mobile: The ultimate relevance

Social + Location + Mobile: The ultimate relevance | Caffeinated: Publishing, Self-publishing,  Marketing and Design. Or, Things That Interest Me | Scoop.it
This feature article was first published in the April issue of Marketing magazine. Subscriptions are available in print and digital versions.
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What Paperless Revolution? 5 Reasons Why Print Should be Part of your Marketing Mix | Digital Printing Hot Spot

What Paperless Revolution? 5 Reasons Why Print Should be Part of your Marketing Mix | Digital Printing Hot Spot | Caffeinated: Publishing, Self-publishing,  Marketing and Design. Or, Things That Interest Me | Scoop.it
In commemoration of 75 years since the 1st xerographic image and to celebrate what the next 75 years brings: 5 reasons why print should be part of your marketing mix
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The Science, Business and Voodoo of Color in Marketing - Print Magazine

The Science, Business and Voodoo of Color in Marketing - Print Magazine | Caffeinated: Publishing, Self-publishing,  Marketing and Design. Or, Things That Interest Me | Scoop.it
A roundup of the latest research on color in marketing - its impact on consumer choices, purchase behavior, web design and branding.
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7 Reasons to Consider Print for Your 'Non-Traditional' Content Strategy

7 Reasons to Consider Print for Your 'Non-Traditional' Content Strategy | Caffeinated: Publishing, Self-publishing,  Marketing and Design. Or, Things That Interest Me | Scoop.it
The print vehicle is still the best medium on the planet for thinking outside the box and asking tough questions based on what you read. For content strategy, find out why brands should be looking ...
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21 Things You Need to Know About Self-Publishing 2.0

21 Things You Need to Know About Self-Publishing 2.0 | Caffeinated: Publishing, Self-publishing,  Marketing and Design. Or, Things That Interest Me | Scoop.it
I wanted to write a book because I thought it would make me attractive to women. I thought it would make me attractive to future employers. I also though
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The Art and Science of Great Brand Storytelling

The Art and Science of Great Brand Storytelling | Caffeinated: Publishing, Self-publishing,  Marketing and Design. Or, Things That Interest Me | Scoop.it

When most people think about marketing, they think of these tools: print, radio, TV and the Web. These are just tools, though — tools that can be used to tell great stories. And storytelling is something that is ingrained in us. We've been telling stories for thousands of years. The earliest cave paintings date back 40,000 years, around the same time Homo sapiens began to exhibit behavioral modernity.

 

We don't have to go back that far to understand the powerful effect that storytelling has on our hearts and minds. Go back only as far as your childhood, when you begged your parents to read your favorite story (the one you already knew by heart) just one more time. For me it was Where the Wild Things Are. Why was it so important to hear that story? Why did those characters mean so much? Maybe you don't know the answers to those questions, but you do know how influential those stories were in your life.


Via Gregg Morris
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Top 10 Marketing Revolution Scoops All Time

Top 10 Marketing Revolution Scoops All Time | Caffeinated: Publishing, Self-publishing,  Marketing and Design. Or, Things That Interest Me | Scoop.it

Via Martin (Marty) Smith, Heather Koroll
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Martin (Marty) Smith's curator insight, October 27, 2013 7:42 PM

Top 10 Marketing Revolution Scoops All Time

http://sco.lt/56lkMj Videos - We Are All App Builders Now

http://sco.lt/6w8cU5 Infographic - 12 Things To Do After You Publish A New Blog Post

http://sco.lt/6dQF5l Blog Post - 52 Totally Free Resources For Better Blogging

http://sco.lt/56p69J Scoop + Graphic - Why Facebook Is Making Online Merchants More Money Than They Realize

http://sco.lt/9JMGOX Graphic Matrix - Five Types of Social Media Influencers

http://sco.lt/7KVXIv Study - Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study

http://sco.lt/7JDyZl Infographic - SEVEN STEPS TO THE PERFECT STORY 

http://sco.lt/5qwiGX Infographic - Content Marketing Is The New SEO

http://sco.lt/6EZdWT Infographic - The Importance of Social Media and How it can help your business

http://sco.lt/63ldvl Infographic - Top 29 Inspirational Ways To Stay Creative In Life, Love, Business

Learn more about the Scoop.it Top 10 Conversion Study: http://sco.lt/69HeAj

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5 Startup Copywriting Tips to Entice Customers

5 Startup Copywriting Tips to Entice Customers | Caffeinated: Publishing, Self-publishing,  Marketing and Design. Or, Things That Interest Me | Scoop.it
When you’re running a startup, it’s easy to get bogged down working on your product. Adding a killer feature, managing customer support — it all requires a lot of attention.

Via Thomas Faltin
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SEO Copywriting – 10 Tips for Writing Content that Ranks in 2013 (Infographic) - ContentVerve.com

SEO Copywriting – 10 Tips for Writing Content that Ranks in 2013 (Infographic) - ContentVerve.com | Caffeinated: Publishing, Self-publishing,  Marketing and Design. Or, Things That Interest Me | Scoop.it
Copy is one of the most important aspects of onsite Search Engine Optimization. This infographic gives you10 tips for writing content that ranks in 2013.

Via marketingIO
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marketingIO's curator insight, April 30, 2013 6:43 AM
  • See the article at contentverve.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Klemen Lorber's curator insight, August 7, 2015 7:01 AM
See the article at contentverve.comReceive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).If you like this scoop, PLEASE share by using the links below.iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Rescooped by Sam Chapman from Digital-News on Scoop.it today
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TF-IDF Killed The Copywriting Spam

TF-IDF Killed The Copywriting Spam | Caffeinated: Publishing, Self-publishing,  Marketing and Design. Or, Things That Interest Me | Scoop.it
Note: If you want to play with TF-IDF, download this spreadsheet. The first tab is a simple TF-IDF calculator. Enter the occurrences of a word, the words in each document, total documents and the number of documents containing the phrase.

Via Thomas Faltin
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High quality creative printing | Opal Print

High quality creative printing | Opal Print | Caffeinated: Publishing, Self-publishing,  Marketing and Design. Or, Things That Interest Me | Scoop.it
Printing, printers, Bath, Bristol, Somerset, Dorset, Wiltshire, Devon, Cornwall, Litho, Spot UV, Foil blocking, Embossing, die cutting, litho, letterpress

Via Mark Strozier
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Mark Strozier's curator insight, June 18, 2013 8:40 PM

For me there's nothing quite like a well designed, quality printed piece.


Don't get me wrong, the web is a great medium, but print--it's got permanence. Well designed, and high quality printed items have a their own gravity (for lack of a better word-- note I didn't use the word 'gravitas'. If we were having lunch and I used that term, you would have full right to slap me).


I just came across OpalPrint.co.uk and I like their work so much it hurts my face.


Their site is gracefully and elegant, but my god their work dropped my jaw.

Quinn Stirling's comment, September 19, 2013 9:09 PM
Yep decent work, but they've spelt "Sterling" incorrectly here: http://www.opalprint.co.uk/work/stirling-corporate-brochure
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Download the 65 best free fonts | Typography | Creative Bloq

Download the 65 best free fonts | Typography | Creative Bloq | Caffeinated: Publishing, Self-publishing,  Marketing and Design. Or, Things That Interest Me | Scoop.it
UPDATED: Get your hands on the best free fonts, from retro inspired type to slap-you-in-the-face slab serifs!
Sam Chapman's insight:

I don't typically encourage downloading of fonts from the web, especially in our studio — it makes for far too many continuity problems for shared workflows, and there are some really terrible fonts out there — but that doesn't mean I don't like looking at them. Call it font porn. I love fonts. With the advent of Google fonts, Cufon and other web-font services, it's great to see some nice fonts coming to the web, and encouraging young designers to get into type.

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Epic fail. Ten classic communications blunders.

Epic fail. Ten classic communications blunders. | Caffeinated: Publishing, Self-publishing,  Marketing and Design. Or, Things That Interest Me | Scoop.it
Ten epic failures of communication ranging from unfortunate typos through to bewildering examples of a failure to think first, communicate second.
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Why Print Marketing is Still Important - Small Business Can

Why Print Marketing is Still Important - Small Business Can | Caffeinated: Publishing, Self-publishing,  Marketing and Design. Or, Things That Interest Me | Scoop.it
Print marketing is still important for small businesses. Find out the five reasons this marketing medium shouldn't be ignored.
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5 Useful Ecommerce Applications of QR Codes

5 Useful Ecommerce Applications of QR Codes | Caffeinated: Publishing, Self-publishing,  Marketing and Design. Or, Things That Interest Me | Scoop.it
QR Codes are the latest fad in trying to connect print media and online eCommerce marketing. Here's a breakdown of some effective uses!

Via Alex Butler
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Tammy Fink's curator insight, July 17, 2014 12:08 PM

You've seen this little weird square on everything these days. But what does it do? And more importantly how can I use it? QR Codes Can make a big difference in your marketing campaigns. And here is how...

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23 Reasons Inbound Marketing Trumps Outbound Marketing [Infographic]

23 Reasons Inbound Marketing Trumps Outbound Marketing [Infographic] | Caffeinated: Publishing, Self-publishing,  Marketing and Design. Or, Things That Interest Me | Scoop.it
As you likely know from reading this blog, we're huge proponents of inbound marketing over here, and we honestly believe that outbound marketing is d
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6 Ways to Integrate Print with Your Social Media Marketing | Social Media Today

6 Ways to Integrate Print with Your Social Media Marketing | Social Media Today | Caffeinated: Publishing, Self-publishing,  Marketing and Design. Or, Things That Interest Me | Scoop.it
(6 Ways to Integrate Print with Your Social Media Marketing)
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Now THAT'S How You Do Advertising: Nivea Reinvents the Print Ad

Now THAT'S How You Do Advertising: Nivea Reinvents the Print Ad | Caffeinated: Publishing, Self-publishing,  Marketing and Design. Or, Things That Interest Me | Scoop.it
Learn how Nivea created an innovative inbound marketing campaign -- all through a print ad.
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Infographic: The Science of Content Marketing for Real Estate

Infographic: The Science of Content Marketing for Real Estate | Caffeinated: Publishing, Self-publishing,  Marketing and Design. Or, Things That Interest Me | Scoop.it
When we built Digital Home Info combining sites, IDX integration, tours, mobile tours, video tours, email marketing, SMS messaging and print, we knew that content marketing was key to driving more sales to agents.

Via Thomas Faltin
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Ayo Daramola-Martin's curator insight, January 14, 2014 6:56 AM

Nice ifographic which looks at market segmentation and ways of targeting content at potential purchasers.

Ayo Daramola-Martin's curator insight, January 31, 2015 5:37 AM

Infographic: great insight into consumer segmentation and content marketing.

Ayo Daramola-Martin's curator insight, June 22, 2015 5:16 AM

An insightful infographic about US consumers and the decisions they make about purchasing a new home. Many parallels with UK buyers...

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SEO Is Dead. Here's What Is Taking Its Place

SEO Is Dead. Here's What Is Taking Its Place | Caffeinated: Publishing, Self-publishing,  Marketing and Design. Or, Things That Interest Me | Scoop.it

Thanks to recent Google changes, search engine optimization isn't nearly as powerful as it used to be. But that's OK--there's a better way.

 

If you've ever tried to deal with search engine optimization, you most likely have, at some point or another, wanted to bundle your whole site up and toss it into the nearest virtual trash can. Particularly if you felt compelled to focus on keywords, or any other technique calculated to artificially pique someone's mouse clicks.

 

You should be delighted to hear then, if you haven't heard yet, that the old-fashioned concept of SEO is deader than last week's sandwich. Google pretty much pounded the crap out of keyword stuffing and other absurdities with the search algorithm changes it's made over the last couple of years. And then Google made search secure, which means you can't even see what keywords someone used to get to your site.

 

It's about time, because all the minutiae blinded entrepreneurs to what is really important: making a connection with an audience. The term--not exactly new--that seems to be displacing SEO is OAO, online audience optimization. Before getting too squirrelly about another Three Letter Acronym, let's get grounded and think about what's important....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 1, 2013 1:24 AM

Erik Sherman is glad the old SEO is dead and he suggests we watch out for online audience optimization.

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Scarcity in Copywriting

Scarcity in Copywriting | Caffeinated: Publishing, Self-publishing,  Marketing and Design. Or, Things That Interest Me | Scoop.it
Scarcity is a psychological influence principle that demonstrates that if a potential buyer goes to two different websites offering the same service, then the website that is offering limited availability or will shortly sell out will be more...

Via Thomas Faltin
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7 Simple Copywriting Tweaks That’ll Shoot Your Conversion Rate Up - QuickSprout | #TheMarketingAutomationAlert

7 Simple Copywriting Tweaks That’ll Shoot Your Conversion Rate Up - QuickSprout | #TheMarketingAutomationAlert | Caffeinated: Publishing, Self-publishing,  Marketing and Design. Or, Things That Interest Me | Scoop.it

Digest...

 

Here are 7 simple copywriting tweaks that’ll increase your conversion rate:

Customers want benefits, not solutions
People don’t read, they scan: There is nothing wrong with having a lot of text on a page, but make sure it is skimmable.
A picture is worth a thousand words
Simplicity is the ultimate sophistication
Optimize your whole site, not just one page: To ensure that the marketing copy throughout your whole site is aligned, before you start writing your copy, you should first plan out all the pages. Planning ahead of writing will ensure that your message is consistent throughout.
Build a relationship before you sell:

Write in a conversational toneTell storiesBuild trustShow affectionRelate to your audience

Watch your language: The words and phrases you use on your website will either help you get more sales or push your visitors away.

 


Via marketingIO
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marketingIO's curator insight, August 6, 2013 7:26 AM

Copy and tape to the wall. In short: don't be stiff. Simple, graphic, easy, benefits. And as always: TEST!


  • See the article at www.quicksprout.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Make your website more attractive | A how to guide.

Make your website more attractive | A how to guide. | Caffeinated: Publishing, Self-publishing,  Marketing and Design. Or, Things That Interest Me | Scoop.it
There are a lot of things that every website owner should consider other than usability. This is because, the internet is an interactive platform and the u

Via Mark Strozier
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April L. Kirkwood, M.Ed.'s curator insight, October 20, 2013 12:47 PM

The emphasis here is marketing and the importance of the total picture incorporating theme, tone, and of course, curation.

Alexis Chontos's curator insight, October 26, 2013 11:28 AM

What do you think?

Lori Wilk's curator insight, October 29, 2013 1:17 AM
We need a constant source of new ideas- Thanks #design #marketing #websites
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Top 7 Web Design Mistakes Small Businesses Make

Top 7 Web Design Mistakes Small Businesses Make | Caffeinated: Publishing, Self-publishing,  Marketing and Design. Or, Things That Interest Me | Scoop.it
At a time when internet sales growth is increasing at 10 times the rate of store sales, Small Business Owners focused on brick and mortar stores could be seriously limiting their growth potential.

Via Mark Strozier
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Mark Strozier's curator insight, October 8, 2013 4:50 PM

I'm in the process of redesigning my design business' website [again] and I've found this post helpful.


Funny, it seems like I've been redesigning my website since 2005.


I often use the term the cobbler's kids have no shoes, but by now the cobbler's kids are teenagers and they're walking on stumps of what used to be bare feet.


If you're redeveloping your site, let me know, maybe I could help you, you could help me and we'll both save ourselves from losing our minds.

Richard Stadler's curator insight, October 11, 2013 4:22 AM

Designers need to think of the business angle as well, not just create a masterpiece

Zhuo Chen's curator insight, October 14, 2013 10:37 PM
Though someone thinks these are common sense, it is necessary to be reminded all the time