If you're not convinced yet, freelance Content Marketer and blogger Mike Farmer has some interesting points for you.
One thing I would add to his post is the importance of creating a Content Curation hub to really capture the benefits of your Content Curation efforts. Sharing links is just not going to be enough: in a world where tweets have a very short lifetime, you need to give your curated content a second chance by putting it on a curation layer where it can be discovered from search and from people with similar interests.
This can be a blog, a site or a Scoop.it page but if you're going to make content curation part of your content marketing strategy, you will need that long term repository that social networks don't bring.
What Reid Hoffman writes in this post might be obvious to some but it's a fundamental point I see others overlook more often than not. Context is really important both in real life and on social media.
If you extend that train of thought, you realize that the topic you're addressing also changes the context. Which is why bringing curation with the right context under a topic-centric model is so important.
How do you develop and display your talent efficiently and with impact? This is the SlideShare we've put together on why and how professionals embrace Content Curation to make their talents shine online.
5 themes and 21 ideas to help create a content strategy We'd no doubt agree that creating, sharing, distributing and promoting great content is now a very. Marketing topic(s):Content marketing strategy.
How to Measure the Social Success of Content MarketingSearch Engine WatchKnowing how to measure the impact that social media has on content marketing efforts is of utmost importance if you want to accurately measure success.
"Working so hard to make your blog great can be depressing without feedback. And that's difficult to come by!"
Mark Schaeffer touches a very interesting point of social media in general and blogging in particular.
Why the heck am I doing that?
This is the question you will sooner or later ask yourself if you started a blog or a social media publishing activity. If you've followed us for a while, you know this is one of the frustration we had that pushed us to create Scoop.it. And also the more important question of how do you make an impact?
One of the answers we found is in developing the interest graph. Some people have the ability to impact many. That's rare. And most of us don't. But all of us have the ability to impact other people that share their interest. By looking at the complexity of the social web through the prism of interests, we come out with a totally different possible way to organize the web, define influence and being impactful.
Think about it this way: in what you do everyday, is it more important to influence a million random strangers or the tens or hundreds of people who care deeply about the same topic that you do?
"Less is more" is a principle that made the success of some great products. Take the iPhone in its early days for instance: much less features than competing smartphones at that time but a beautiful interface that brought an ease-of-use never seen before.
Medium seems to be going down that path by focusing on delivering true wysiwyg editing on an online service while removing a lot of the bells and whistles that Wordpress and other platforms have.
While this is certainly interesting and exciting, I wonder whether it won't make this too impressive for the casual blogger or writer. With Medium, it seems like you won't be able to rely on anything else than the simple power of words. But then again, it might be the intention: getting the best storytellers excited about the platform rather than an attempt to democratize publishing?
Entrepreneur (blog)The New SEO: How to Build an Online Presence Google Will Love!Huffington Post (blog)Another great way to prevent your site from getting hit with a Google update is by pushing your content on social networks.