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21 Types of Content Your Social Media Followers Crave

21 Types of Content Your Social Media Followers Crave | Digital Business | Scoop.it
As Google is slowly killing traditional SEO link building methods we are seeing a wave of content marketing adoption taking over the internet. Google wants you to earn links, not build them. For yo...

Via The Fish Firm
Steve Baker's insight:

Emotive subjects are more likely to be shared on social media. Whilst this would certainly true for Facebook, I'm not convinced wrt LI.

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Alison D. Gilbert's curator insight, March 30, 8:03 PM

Great tips for content creators.

La Boite à Donuts's curator insight, April 2, 11:58 AM

Ne reste plus qu'à intégrer ces éléments dans sa stratégie de contenu :-).

 

Pour aller plus loin : www.laboiteadonuts.fr/formations !

David Alexander's curator insight, April 6, 10:10 AM

 Great list for remembering what  compels us to consume this thing called social media. 

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Experiencing Blogging Block? Then You Need These 6 Tips and Tools

Experiencing Blogging Block? Then You Need These 6 Tips and Tools | Digital Business | Scoop.it
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Well worth bookmarking for when you have writers block.

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Running out of Topics to Blog about? Follow These 5 Simple Steps

Running out of Topics to Blog about? Follow These 5 Simple Steps | Digital Business | Scoop.it
No matter how good of a writer or marketer you are, eventually you will run out of ideas to blog about. It’s just a matter of time. It happens to all o
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16 Tips for Getting 90% of Your Work Done Before Lunch

Don't have enough time in a day? Follow these tips to get majority of your work done in the morning.
Steve Baker's insight:

Great advice. I think I score 15/16, let down by checking email  first thing which can be the big time theif. I would also add don't check social media first thing (unless its during your commute). 

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You’re Doing AdWords Wrong (And How to Make It Right) | SEJ

You’re Doing AdWords Wrong (And How to Make It Right) | SEJ | Digital Business | Scoop.it
Now that I’m older, I’ve realized that I do my best when I play to my strengths. Google AdWords is fortunately one of them.
Steve Baker's insight:

Takes time to implement but awesome:

* Single Keyword ad groups

* Ad group level -ve keywords

* Dynamic keyword insertion landing pages with Unbounce

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The Essential Guide To Must Have WordPress Plugins

The Essential Guide To Must Have WordPress Plugins | Digital Business | Scoop.it
You've installed WordPress. Now what? Wondering which plugins you should install? This post goes deeper to explorer the types of plugins you need.
Steve Baker's insight:

A very good list (in my humble opinion)

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CRO: Bounce Exchange alternatives? - Quora

CRO: Bounce Exchange alternatives? - Quora | Digital Business | Scoop.it
Steve Baker's insight:

Great ways of pre-remarketing to potential lost visitors 

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4 Easy & Honest SEO Mistakes That Could Penalize Your Site

4 Easy & Honest SEO Mistakes That Could Penalize Your Site | Digital Business | Scoop.it
ith our guest bloggi
Steve Baker's insight:

Great article, written by a real authority on SEO

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City Deal boost for Plymouth marketing firm Crescent Digital

City Deal boost for Plymouth marketing firm Crescent Digital | Digital Business | Scoop.it
DIGITAL marketing company Crescent Digital has a spring in its step thanks to Plymouth and South West Peninsula City Deal.

Company boss Steve Baker said support he received during the early stage of...
Steve Baker's insight:

Crescent Digital & the Plymouth Chamber have made the centre spread of the Plymouth Evening Herald 

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My Failed Attempt at Content Marketing and What I’ve Learned

My Failed Attempt at Content Marketing and What I’ve Learned | Digital Business | Scoop.it
Did you know that there was a forum on Quick Sprout? Well, there isn’t anymore, but there was one for roughly a year. Before I get into my reasons for
Steve Baker's insight:

Why running a forum on  your site is a bad idea ..

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Guess Which Landing Page Won Before Christmas, But Then Lost Afterwards? - WhichTestWon

Guess Which Landing Page Won Before Christmas, But Then Lost Afterwards? - WhichTestWon | Digital Business | Scoop.it
a different audience was landing on the page before Christmas as opposed to after it.

This point is key.

In the run up to Christmas, website visitors were not the end-users. They were buying a gift for someone else.
Steve Baker's insight:

Great point made well: "a different audience was landing on the page before Christmas as opposed to after it.

 

This point is key.

 

In the run up to Christmas, website visitors were not the end-users. They were buying a gift for someone else. "

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How to Improve Your Rankings with Semantic Keyword Research

How to Improve Your Rankings with Semantic Keyword Research | Digital Business | Scoop.it
Don't forget about semantic keyword research to help you focus your content and and improve your rankings.
Steve Baker's insight:

If you're not incorporating semantic search into your SEO strategy, you need to read this ..

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The COMPLETE Google Leaked Panda 4.1 Do & Don’t List - Josh Bachynski

The COMPLETE Google Leaked Panda 4.1 Do & Don’t List - Josh Bachynski | Digital Business | Scoop.it
t
Steve Baker's insight:

Well worth remembering

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A Guide to Color, UX, and Conversion Rates | UserTesting.com

A Guide to Color, UX, and Conversion Rates | UserTesting.com | Digital Business | Scoop.it
Steve Baker's insight:

Even though they originally predicted the green button would perform better, the red button resulted in 21% more clicks.

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6 Costly Mistakes to Avoid With Shopping Campaigns

6 Costly Mistakes to Avoid With Shopping Campaigns | Digital Business | Scoop.it
Learn about the unique aspects of AdWords Shopping campaigns that can help you create a strong campaign and avoid common errors.
Steve Baker's insight:

Great article, especially WRT point not competing against yourself.

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Conversion Rate Optimization for Beginners: 11 Resources To Get You Started

Conversion Rate Optimization for Beginners: 11 Resources To Get You Started | Digital Business | Scoop.it
New to conversion rate optimization? These articles and videos will get you started with CRO basics so you can start improving your conversions.
Steve Baker's insight:
Conversion Rate Optimization for Beginners: 11 Resources To Get You Started
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Incredibly Useful, Illustrated Guide to On-Page Topic Targeting for SEO

Incredibly Useful, Illustrated Guide to On-Page Topic Targeting for SEO | Digital Business | Scoop.it
The truth is, you can create optimized pages that rank well without understanding complex algorithms. This post provides a simple framework for on-page topic targeting in a way that makes optimizing easy and scalable while improving the chances for higher rankings.
Steve Baker's insight:

Keywords & relationships. Includes some great resources for finding related keywords. 

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Three Reasons Your Rankings are Plummeting | SEJ

Three Reasons Your Rankings are Plummeting | SEJ | Digital Business | Scoop.it
If you notice that your keyword rankings are consistently low, you might be missing something.
Steve Baker's insight:

Another great article from Neil. The schema part is worth paying attention to.

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Helping users find mobile-friendly pages

Helping users find mobile-friendly pages | Digital Business | Scoop.it
Steve Baker's insight:

Starting today, to make it easier for people to find the information that they’re looking for, Google are adding a “mobile-friendly” label to  mobile search results.

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How To Make More Money Without Making More Sales

How To Make More Money Without Making More Sales | Digital Business | Scoop.it
fit
Steve Baker's insight:

100% agree: "Customer Retention Is More Profitable than Customer Acquisition" 

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'So many offers, so many options'

'So many offers, so many options' | Digital Business | Scoop.it
be
Steve Baker's insight:

We made the centre page of the Evening Herald

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A/B Testing For Beginners: 70 Resources to Get You Started

A/B Testing For Beginners: 70 Resources to Get You Started | Digital Business | Scoop.it
example
Steve Baker's insight:

Great (almost definitive) resource for A/B testing 

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How to Get Your Business Noticed in Two Quick Steps

How to Get Your Business Noticed in Two Quick Steps | Digital Business | Scoop.it

Via Daniel Watson
Steve Baker's insight:

Brilliantly straightforward advice and simple. All business owners can do this.

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Jeremy Barton's curator insight, November 6, 1:03 AM

Interesting.

Peter van Cuylenburg's curator insight, November 6, 4:05 PM

Brilliant, practical advice!

Tup Seketup's curator insight, November 24, 8:00 PM

Here we are, get noticed today. The product of an effective brainstorming is an established online wholesale store like www.cloudstreetstore.com


Visit us today for best price everyday. We provide free shipping worldwide. Call it the rise of online shopping is today!

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Why Copyblogger Is Killing Its Facebook Page - Copyblogger

Why Copyblogger Is Killing Its Facebook Page - Copyblogger | Digital Business | Scoop.it
An audience-first approach drives Copyblogger, and that's just one of the reasons why it's killing its Facebook page. Find out what led to the decision.
Steve Baker's insight:

Facebook is not a good fit for all brands / sectors. For some, it works incredibly well. With 38,000 fans but minute engagements, Copyblogger decided to kill its FB page.

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