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Eye Tracking 101: How Your Eyes Move on a Website

Eye Tracking 101: How Your Eyes Move on a Website | Digital Business | Scoop.it

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.

 

Putting together a great looking website is a great start, but it is just a start.

 

True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.

Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.

 

While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.

 

A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.

 

We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.


Via Russ Merz, Ph.D.
Steve Baker's insight:

Designing clean, effective websites that work and deliver clients 

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Gaël Berthier ArdècheTourisme's curator insight, February 19, 2014 4:36 AM
Optimiser l'experience utilisateur et le ROI grâce au eye-tracking
Mike Milazzo's curator insight, February 21, 2014 10:09 AM

When we get past all the ads.

Gonzalo Moreno's curator insight, February 22, 2014 6:55 AM

One of my students' favorite topics... XD

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Neil Patel’s Guide to Blogging

Neil Patel’s Guide to Blogging | Digital Business | Scoop.it
About a month ago, I broke down my process of writing popular blog posts. In case you missed it, here’s how I write a blog post: Use simple words –
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Great guide to blogging 

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These 10 Analytics Reports Will Improve Your AdWords Results

These 10 Analytics Reports Will Improve Your AdWords Results | Digital Business | Scoop.it
AdWords is great at costs, clicks and conversions, but what happens in between is a bit of a mystery, unless you also employ Analytics.
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Analytics + AdWords (should) = success. Here's 10 GA reports to help.

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Rich HTML Content vs Text Based Content - Which Raised Revenues 303.8%? - WhichTestWon

Rich HTML Content vs Text Based Content - Which Raised Revenues 303.8%? - WhichTestWon | Digital Business | Scoop.it
03
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A text based email beat an HTML email by raising revenue 308% during A/B testing. With nearly 70% of email opened on mobile devices, HTML email could be harming your engagement. 

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12 Critical Elements Every Homepage Must Have [Infographic]

12 Critical Elements Every Homepage Must Have [Infographic] | Digital Business | Scoop.it
An infographic describing the 12 critical elements of a website's homepage.
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14 Most-Loved UserTesting Articles from 2014 | UserTesting.com

14 Most-Loved UserTesting Articles from 2014 | UserTesting.com | Digital Business | Scoop.it
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Definitely worth a read and bookmarking for later reference. 

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The COMPLETE Google Leaked Panda 4.1 Do & Don’t List - Josh Bachynski

The COMPLETE Google Leaked Panda 4.1 Do & Don’t List - Josh Bachynski | Digital Business | Scoop.it
t
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Well worth remembering

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A Guide to Color, UX, and Conversion Rates | UserTesting.com

A Guide to Color, UX, and Conversion Rates | UserTesting.com | Digital Business | Scoop.it
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Even though they originally predicted the green button would perform better, the red button resulted in 21% more clicks.

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6 Costly Mistakes to Avoid With Shopping Campaigns

6 Costly Mistakes to Avoid With Shopping Campaigns | Digital Business | Scoop.it
Learn about the unique aspects of AdWords Shopping campaigns that can help you create a strong campaign and avoid common errors.
Steve Baker's insight:

Great article, especially WRT point not competing against yourself.

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Conversion Rate Optimization for Beginners: 11 Resources To Get You Started

Conversion Rate Optimization for Beginners: 11 Resources To Get You Started | Digital Business | Scoop.it
New to conversion rate optimization? These articles and videos will get you started with CRO basics so you can start improving your conversions.
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Conversion Rate Optimization for Beginners: 11 Resources To Get You Started
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Incredibly Useful, Illustrated Guide to On-Page Topic Targeting for SEO

Incredibly Useful, Illustrated Guide to On-Page Topic Targeting for SEO | Digital Business | Scoop.it
The truth is, you can create optimized pages that rank well without understanding complex algorithms. This post provides a simple framework for on-page topic targeting in a way that makes optimizing easy and scalable while improving the chances for higher rankings.
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Keywords & relationships. Includes some great resources for finding related keywords. 

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Three Reasons Your Rankings are Plummeting | SEJ

Three Reasons Your Rankings are Plummeting | SEJ | Digital Business | Scoop.it
If you notice that your keyword rankings are consistently low, you might be missing something.
Steve Baker's insight:

Another great article from Neil. The schema part is worth paying attention to.

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Helping users find mobile-friendly pages

Helping users find mobile-friendly pages | Digital Business | Scoop.it
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Starting today, to make it easier for people to find the information that they’re looking for, Google are adding a “mobile-friendly” label to  mobile search results.

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How To Make More Money Without Making More Sales

How To Make More Money Without Making More Sales | Digital Business | Scoop.it
fit
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100% agree: "Customer Retention Is More Profitable than Customer Acquisition" 

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Setup WordPress with W3 Total Cache | MaxCDN One

Setup WordPress with W3 Total Cache | MaxCDN One | Digital Business | Scoop.it
This tutorial shows you how to setup WordPress with W3 Total Cache. MaxCDN One has what you need to deliver content fast - all in one place.
Steve Baker's insight:

If using Wordpress, MaxCDN + W3 Total Cache can provide some great speed improvements at a low cost. Here's how. 

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The Secret To AdWords Success, Told By A Former Googler

The Secret To AdWords Success, Told By A Former Googler | Digital Business | Scoop.it
Want the inside scoop on how columnist and former Googler Frederick Vallaeys manages his AdWords campaigns? Check out his Checklist for AdWords Success!
Steve Baker's insight:

If you are running PPC (Google AdWords or MS AdCenter), this should form part of your documented procedures. 

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New Data Exposes the Best and Worst Customer Conversion Channels [Infographic]

New Data Exposes the Best and Worst Customer Conversion Channels [Infographic] | Digital Business | Scoop.it
Check out the newest data on the most and least effective channels for customer conversion.
Steve Baker's insight:

Very interesting, particularly with FB providing > avg B2B conversions.

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Experiencing Blogging Block? Then You Need These 6 Tips and Tools

Experiencing Blogging Block? Then You Need These 6 Tips and Tools | Digital Business | Scoop.it
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Well worth bookmarking for when you have writers block.

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Running out of Topics to Blog about? Follow These 5 Simple Steps

Running out of Topics to Blog about? Follow These 5 Simple Steps | Digital Business | Scoop.it
No matter how good of a writer or marketer you are, eventually you will run out of ideas to blog about. It’s just a matter of time. It happens to all o
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16 Tips for Getting 90% of Your Work Done Before Lunch

Don't have enough time in a day? Follow these tips to get majority of your work done in the morning.
Steve Baker's insight:

Great advice. I think I score 15/16, let down by checking email  first thing which can be the big time theif. I would also add don't check social media first thing (unless its during your commute). 

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You’re Doing AdWords Wrong (And How to Make It Right) | SEJ

You’re Doing AdWords Wrong (And How to Make It Right) | SEJ | Digital Business | Scoop.it
Now that I’m older, I’ve realized that I do my best when I play to my strengths. Google AdWords is fortunately one of them.
Steve Baker's insight:

Takes time to implement but awesome:

* Single Keyword ad groups

* Ad group level -ve keywords

* Dynamic keyword insertion landing pages with Unbounce

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The Essential Guide To Must Have WordPress Plugins

The Essential Guide To Must Have WordPress Plugins | Digital Business | Scoop.it
You've installed WordPress. Now what? Wondering which plugins you should install? This post goes deeper to explorer the types of plugins you need.
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A very good list (in my humble opinion)

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CRO: Bounce Exchange alternatives? - Quora

CRO: Bounce Exchange alternatives? - Quora | Digital Business | Scoop.it
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Great ways of pre-remarketing to potential lost visitors 

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4 Easy & Honest SEO Mistakes That Could Penalize Your Site

4 Easy & Honest SEO Mistakes That Could Penalize Your Site | Digital Business | Scoop.it
ith our guest bloggi
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Great article, written by a real authority on SEO

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