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Rescooped by ginminx from Just Story It! Biz Storytelling
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How to Use Metaphors for Way Better Biz Storytelling

How to Use Metaphors for Way Better Biz Storytelling | Wholly Digital | Scoop.it
Blog post at Enchanting Marketing : You know your writing needs to stand out.

You want to inspire your readers to take action, change their beliefs, or to buy something.
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Via Karen Dietz
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Denyse Drummond-Dunn's curator insight, May 2, 2013 5:39 AM

Useful explanation of what metaphors are and why they can add spice to your storytelling. Thanks Henneke for the post and Karen for sharing.

Hamid Hameed's comment, May 2, 2013 7:17 AM
interesting
Alison D. Gilbert's curator insight, May 2, 2013 4:10 PM

The magic of metaphors.

Rescooped by ginminx from Digital marketing & social media
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The Imminent Shift from Social to Digital Engagement

The Imminent Shift from Social to Digital Engagement | Wholly Digital | Scoop.it

Via Herve Peitrequin
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Herve Peitrequin's curator insight, April 30, 2013 4:41 AM

As social comes to maturity, companies think about the customer journey online and offline as a wholistic experience. According to Brian Solis, Chief Digital Officers are just the beginning: “What we’re really talking about is someone who can bridge marketing, sales, service, and technology to create a frictionless path between customers and the business…at every step of the journey.”

 

I had the chance to learn how to build digital experiences around UX principles. I am convinced these principles can apply to online as well as offline. Will UX Officers or Chief Experience Officers become a major position or will they remain another buzz word title?