Whitehat's Integrated Marketing
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Whitehat's Integrated Marketing
As a Direct Mail focused Service Bureau, we are working with our clients to take the extremely targeted direct mail campaigns and integrated them with online modalities to extend the reach of their client communications.
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Garamendi Supports President’s Plan to Help Students Pay Off Debt

Garamendi Supports President’s Plan to Help Students Pay Off Debt | Whitehat's Integrated Marketing | Scoop.it
Congressman John Garamendi, a former University of California Regent and California State University Trustee who represents the UC Davis community in Congress, praised President Obama's decision to...
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10 Steps to Scale Your Content Marketing Strategy

10 Steps to Scale Your Content Marketing Strategy | Whitehat's Integrated Marketing | Scoop.it
A successful content marketing strategy is one that's not only built to handle current industry needs and challenges, but can also scale to meet the demands brought about by successful growth. Here...

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Emmanuel 'Manny' Gigante's curator insight, June 30, 2014 12:48 PM

it's your #context to your #content plan wisely

Jordi Carrió Jamilà's curator insight, July 2, 2014 3:20 AM

Excelentes consejos para planificar y escalar el marketing de contenidos 

Nancy Barnett's curator insight, July 13, 2014 10:55 AM

Some good information. 

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Lean Content - Content as Business (Video) #leancontent

Brian Yanish's comments: 

This video covers many tips to help not only Startups, but any business that wants to develop a lean content strategy.

 

Key points: 

1. Identify The Customer

2. Run Experiment

3. Build a Minimum Viable Product

4. Be Versatile 


Via Brian Yanish - MarketingHits.com
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13 Social Media Marketing Trends in 2014

13 Social Media Marketing Trends in 2014 | Whitehat's Integrated Marketing | Scoop.it

Content marketing fuels success in social media marketing and is crucial to many other digital marketing techniques like SEO, SEM, Email marketing and CRO.


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Guillaume Decugis's curator insight, March 11, 2014 12:35 PM

Content Marketing is the dominant social media marketing trend for 2014 in this study with content curation now appearing as an important part of its mix.

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10 Reasons Visual Content Dominates 2014 - The Wishpond Blog

10 Reasons Visual Content Dominates 2014 - The Wishpond Blog | Whitehat's Integrated Marketing | Scoop.it

10 Reasons Visual Content will Dominate 2014 What marketing strategies will we focus on in 2014? What will we leave behind? This article takes a look at the rise of visual content - and why 2014 will dominate in 2014:

1. 90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain than text.

2. Videos on landing pages increase average page conversion rates by 86%.

3. Visual content is social-media-ready and social-media-friendly. It’s easily sharable and easily palatable.

4. Businesses who market with infographics grow in traffic an average of 12% more than those who don’t.

5. Posts with visuals receive 94% more page visits and engagement than those without.

6. 60% of consumers are more likely to click on a business whose images appear in search results.

7. Clear, detailed images carry more weight than product information or customer ratings say 67% of consumers.

8. Visuals show your products without telling people about them. This allows viewers to make their own decisions without feeling pressure from your business.

9. Visuals express ideas quickly - in a snapshot. This breaks through the overwhelming clutter of online content.

10. Visuals are becoming easier and easier to create as photo editing tools become more accessible


Via Martin (Marty) Smith, Ally Greer
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Lynn Pineda's curator insight, March 14, 2014 11:25 PM

All I can say, is thank goodness for Visuals in content!  I've always been a visual person being a visual learner. Information is easier to retain and comprehend when visuals are employed as it pulls you in.


The article's statistics further supports the importance of visuals. I love visuals!

mjboyce's curator insight, March 15, 2014 1:17 PM

see?

Carlos Bisbal's curator insight, March 16, 2014 10:15 AM

10 Razones por las que los contenidos visuales dominarán el 2014

 

¿En qué estrategias de marketing nos vamos a centrar en el 2014? ¿Qué vamos a dejar atrás?

 

Este artículo echa un vistazo al ascenso del contenido visual y por qué 2014 será el año de los elementos visuales.

.

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The Content Marketing Landscape

The Content Marketing Landscape | Whitehat's Integrated Marketing | Scoop.it

Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers.


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Guillaume Decugis's curator insight, April 22, 2014 7:40 PM

Unlike previous attempts at painting the landscape of content marketing, Scripted's co-founder Sunil Rajaraman identifies 5 types of content marketing solutions as well as 5 types of content that appeal to various customers.


One could object that the role of content curation for SEO is overlooked and you can always argue about the accuracy of the content specializations that he attributes to the various players but overall it gives an interesting perspective.

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Get on Top of Your Cash Flow in 5 Simple Steps

Get on Top of Your Cash Flow in 5 Simple Steps | Whitehat's Integrated Marketing | Scoop.it

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Amanda Morris's curator insight, December 20, 2013 1:11 PM

hmmm..

cashflow tuna's curator insight, December 24, 2013 11:36 PM

Cashflow is something to be managed and not monitored. It is important to stay on top of your cashflow before it's too late!

Jim Collins's curator insight, September 13, 2015 3:21 PM

I was working with clients on some cash flow planning and found this article that gives some simple but often overlooked steps to plan cash flows in your business.

 

Enjoy!

 

Jim Collins

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Whatever It Takes: Part One (:30)

This 30-second commercial features our dedicated USPS employees delivering the holidays! Visit https://www.usps.com/holiday to learn more about how you can c...
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34 Kick-Ass Blogging & Marketing Tools Every Successful Blogger Have

34 Kick-Ass Blogging & Marketing Tools Every Successful Blogger Have | Whitehat's Integrated Marketing | Scoop.it

It takes year to become proficient in techniques that involve blogging. Becoming a blogger is not big deal but surviving and earning your livelihood from it requires some special skills. For me blogging started off just a time killer and way to express myself not in design and tech niche but in other fields. Later on I have become an obsessive bloggers running and starting network of blogs and now I love maintaining them. I keep them up to date and post regular content. So, a person like me who knew nothing about blogging has come a long way from a scratch. Interestingly, it did not take much of learning to do all of these but it did take huge amount of time to know the field and understand the do’s and dont’s of blogging. Today’ I want to share some of those kick-ass blogging & marketing tools I have used with you.

Read more: http://www.dzineblog360.com/2013/06/kick-ass-blogging-marketing-tools/

 

 


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How to Make Your Content Go Viral

How to Make Your Content Go Viral | Whitehat's Integrated Marketing | Scoop.it

If you asked Google a few years ago, “What makes things go viral?” you would get a simple answer: It’s luck. No one can predict what will go viral. You might as well buy a lottery ticket.

And that’s a great theory — except for the fact that it’s completely wrong.

There’s a science behind why people share some things rather than others. We’ve analyzed thousands of pieces of online content and tens of thousands of products and brands in an attempt to understand why some things make the most-emailed list.

Read more: http://mashable.com/2013/07/09/jonah-berger-viral-content/

 

 


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In SEO, It's Not What You Do, It's How You Do It

In SEO, It's Not What You Do, It's How You Do It | Whitehat's Integrated Marketing | Scoop.it

For years (perhaps as long as I've been in this Industry), I've read comments all over the web about how "anyone can do SEO" and/or the obligatory "don't waste your money on an SEO expert."

After all, we all "know" what to do to optimize a website, right?

Truth is, there are thousands of resources available that can tell you "what to do to optimize your website", but the other side of that truth is that there are so many varied components (thousands of different ways) to optimizing a web presenceand it's not just "what" you do, but "how" you do it that makes all the difference.

Read more: http://searchenginewatch.com/article/2281449/In-SEO-Its-Not-What-You-Do-Its-How-You-Do-It

 

 


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Case Study: 23+ Guide for Effective Search Engine SEO

Case Study: 23+ Guide for Effective Search Engine SEO | Whitehat's Integrated Marketing | Scoop.it

Who doesn’t want a top page ranking in Google for their keywords? Ofcourse, everyone wants it! And this is why today we bring you an effective guide to reach to the top position of Google Search Engine.

 

Read more: http://allinfographics.org/top-23-best-guide-for-effective-search-engine-seo/

 


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Why Consultative Selling Doesn't Work

Why Consultative Selling Doesn't Work | Whitehat's Integrated Marketing | Scoop.it
Forget becoming a trusted adviser. Customers want a manager not a consultant.
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Butterfly Wonderland in Scottsdale Arizona is a must see!!

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6 types of Twitter conversations

6 types of Twitter conversations | Whitehat's Integrated Marketing | Scoop.it
The discussions that form around products and organizations are very different from those born in professional groups or around customer service accounts. Here's how.

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How Moz and HubSpot REALLY Do SEO

How Moz and HubSpot REALLY Do SEO | Whitehat's Integrated Marketing | Scoop.it

Google has long been telling us to focus our attention towards the user and not the search engine. Sure, it offers some best technical practices, but its goal is to serve up the most helpful content—utility—to its users. 


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Guillaume Decugis's curator insight, March 14, 2014 7:05 PM

Chad Pollitt makes a lot of good points in that post: as you know if you've followed this topic for some time, SEO is not about back-linking and other outdated techniques any more. It's about good quality content that we - humans - like to read because they answer our questions. Now what are ways to build such content at scale? Here are some tips based on some of the leading content marketers: Moz and HubSpot. 

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3 metrics of content marketing success

3 metrics of content marketing success | Whitehat's Integrated Marketing | Scoop.it

The team at Brandpoint, a leading provider of content-based marketing solutions, helps their clients get their brand message out, establish their thought leadership and credibility within their industries. Here’s how they suggest that you track your content marketing success.


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Ally Greer's curator insight, March 11, 2014 5:00 PM

Great infographic: it tells about three things to look for when determining whether your content is successful or not.


What would you add?

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Secrets to a successful content marketing strategy

Secrets to a successful content marketing strategy | Whitehat's Integrated Marketing | Scoop.it

As each marketer’s toolkit gets ever bigger and each customer’s attention span gets ever shorter, more and more brands are turning to content marketing to connect with their target audience in new ways.

In this article, ICEF Monitor shares tips and best practices from the second annual Content Marketing World event held recently in Sydney, Australia by the Content Marketing Institute (CMI), which helps brands attract and retain customers through compelling, multi-channel storytelling.


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Guillaume Decugis's curator insight, April 10, 2014 12:09 PM

This post is a good framework to structure your content marketing strategy. 


There are many interesting points in there but the above diagram is the keystone to any successful content marketing: you have to be meaningful (or they won't come), target the right people (or they won't convert) and consistent (or you won't raise above the noise).


The last one is the real challenge here: being consistent is hard as you compete for attention not only with your competitors but with all sorts of other content your target audience could read instead of yours. 


Key elements to achieve that consistency:


- what are the topics you want to cover/own?


- define keywords are associated to that.


- use a mix of content creation and curation so you don't rely just on inspiration but also can react to what others have produced.


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6 Ways to Create Great Content in Only 15 Minutes a Day #leancontent

Business owners and marketers are under such time pressure. How can they have an effective web presence and keep the business going at the same time? This guide provides helpful tips to keep the content flowing when time is short


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GKAnanthram's curator insight, February 24, 2014 3:55 AM
Plan and allot the reasonable minimum time for each of the positive prospect ; do not chase a crooked shadow or a mirage !
Ali Anani's curator insight, February 25, 2014 12:18 AM

A well-thought writing process

Paula Silva's comment, March 3, 2014 6:37 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
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Postal Service Price Hikes? Return to Sender | Commentary

Postal Service Price Hikes? Return to Sender | Commentary | Whitehat's Integrated Marketing | Scoop.it
Let’s see if you can follow this logic.
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7 Ideas To Maximize Sharing Of Your Blog Post With Social Media

7 Ideas To Maximize Sharing Of Your Blog Post With Social Media | Whitehat's Integrated Marketing | Scoop.it

A question I am often asked, is “how can I get more traffic to my blog posts?” The answer is fairly simple, social media can greatly help; but I add a caveat that there is more at play that simply sharing! Where and how you promote also depends on your audience.
Originally posted on MikeGingerich.com, use these key questions to guide you. What you need to know about your audience: Who are they? male/female breakdown, location breakdown, etc.
Where does your audience spend time online?
Your audience’s needs. What keeps them up at night?
All of these questions can impact the answer for “where should I promote my blog post.”

Read more: http://www.business2community.com/blogging/7-ideas-to-maximize-sharing-of-your-blog-post-with-social-media-0538471#hYm2MKdQwS3J2fPL.99


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This week's finest digital marketing infographic

This week's finest digital marketing infographic | Whitehat's Integrated Marketing | Scoop.it

Here it is ladies and gentlemen, this week’s very finest digital marketing infographic.

This time it’s a stat fest from Invesp looking at US online retail sales data and trends but with a few global stats thrown in for good measure.

It shows that global ecommerce trends topped $1 trillion for the first time in 2012, with the Asia-Pacific region estimated to make up a third of worldwide online sales this year.

This is predicted to grow to almost 40% by 2016, while North America’s share of online sales will drop from 31.5% to 28.2%.

For more information on global ecommerce sales check out our Internet Statistics Compendium.

And here’s the infographic...

Read more: http://econsultancy.com/us/blog/63049-this-week-s-finest-digital-marketing-infographic-12

 

 


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Case Study: 23+ Guide for Effective Search Engine SEO

Case Study: 23+ Guide for Effective Search Engine SEO | Whitehat's Integrated Marketing | Scoop.it

Who doesn’t want a top page ranking in Google for their keywords? Ofcourse, everyone wants it! And this is why today we bring you an effective guide to reach to the top position of Google Search Engine.

 

Read more: http://allinfographics.org/top-23-best-guide-for-effective-search-engine-seo/

 


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Direct Mail Letter or Direct Mail Postcard? | Deliver Magazine

Direct Mail Letter or Direct Mail Postcard? | Deliver Magazine | Whitehat's Integrated Marketing | Scoop.it
Direct mail sales letters and postcards are two different but popular choices for direct marketing campaigns. Here are some tips on when to use which format.
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