"Revolutionary Pricing! We have been working out all the details to bring the Hexolux line to you as affordable as possible.
Today we are announcing:
The price for the Xum7 (120Watt) is only $1785!
Introducing the Xum7 Indie!
- Its an 80 Watt version of the same Xum7, but for only $1485!
(...) We think these will be extremely handy artistic tools for the future of film making! Now you can have various outputs like a 650 and a 1k, but now they are the same exact size, and share all the same modules and accessories!
And our last anouncement is that you can build your own three light kit online."