White Papers
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Do the Flip: How to Turn Product/Service Features Into White Paper Topics

"The following steps will help transform product and service features into viable topic ideas that have meaning for your readers."

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Five Things NOT to Do in a White Paper Title - For Dummies

Five Things NOT to Do in a White Paper Title - For Dummies | White Papers | Scoop.it

Your white paper title is often all that prospects have to go on to make their decision about whether to download or read your white paper."

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Rescooped by Suzanne Bernard from Public Relations & Social Media Insight
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Next-Generation White Papers: Content Marketing With Ebooks

Next-Generation White Papers: Content Marketing With Ebooks | White Papers | Scoop.it

Remember the days when the white paper was the go-to (if not only) content marketing tool? Those days are such a distant memory that the term "content marketing" didn't even exist during the white paper's heyday in the 1990s. In its place have emerged a whole array of content channels-blogs, magazines, videos, social networking campaigns, and so on-and a new collective term for them, that delivers dynamic and engaging branded information, the ultimate intention of which is to drive sales.

 

None of these content marketing tools in their own right, however, is the direct successor of the white paper. No blog post or magazine article can make as direct a business case as a white paper could-or, if it tried to, you'd probably be in some hot water with your chief content officer for making it too much of a hard sell. In an effort to merge the dynamic, engaging presentation that is inherent in successful content marketing tools with a white paper's straightforward, comprehensive presentation of a business case, content marketers are turning to the latest proven tool in publishing-the ebook."Simply put, ebooks are an evolution of the old white paper," says Rachel Christianson, director of fulfillment at the social media marketing company HipLogiq. "But they're way more user-friendly and not weighed down with lots of data."...


Via Jeff Domansky
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Jeff Domansky's curator insight, October 14, 2013 11:48 AM

ebooks are today's authoritative version of a white paper. Engaging content is critical but don't forget your distribution channel.

Rescooped by Suzanne Bernard from Digital-News on Scoop.it today
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Why I Love Free Guides and White Papers [Video]

Why I Love Free Guides and White Papers [Video] | White Papers | Scoop.it
What’s our favorite type of content at Vertical Measures? You may have guessed infographics, or even written blog posts since we tend to do a lot of that around here.

Via Thomas Faltin
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Using Innovative Software to Enhance the Writing Process - For Dummies

Using Innovative Software to Enhance the Writing Process - For Dummies | White Papers | Scoop.it
Suzanne Bernard's insight:

Brainstorming, voice-recognition and graphics programs that can help with the writing process.

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Rescooped by Suzanne Bernard from Metaglossia: The Translation World
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Content writing 101: White papers - Saying what you need to say

Content writing 101: White papers - Saying what you need to say | White Papers | Scoop.it
These few white paper marketing tips can help any content writer succeed.

Attention spans have grown pretty short with the rise of the internet. We’ve seen a steady progression from blogs to Facebook posts to Twitter, and now just a Pin of a funny image with a few witty words. But sometimes content marketing strategies need an outlet for a more nuanced consideration of a topic to grab consumers’ attention and convince them to sit down and read it front to back.

 


Via Charles Tiayon
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Rescooped by Suzanne Bernard from Digital-News on Scoop.it today
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Optimize Promotion for White Papers, Ebooks, and Reports

Optimize Promotion for White Papers, Ebooks, and Reports | White Papers | Scoop.it
Marketers understand that social media is a favorable method of extending a brand’s content reach. When it comes to social media and content strategy, we’re often told that shorter is better.

Via Thomas Faltin
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