Remember the days when the white paper was the go-to (if not only) content marketing tool? Those days are such a distant memory that the term "content marketing" didn't even exist during the white paper's heyday in the 1990s. In its place have emerged a whole array of content channels-blogs, magazines, videos, social networking campaigns, and so on-and a new collective term for them, that delivers dynamic and engaging branded information, the ultimate intention of which is to drive sales.
None of these content marketing tools in their own right, however, is the direct successor of the white paper. No blog post or magazine article can make as direct a business case as a white paper could-or, if it tried to, you'd probably be in some hot water with your chief content officer for making it too much of a hard sell. In an effort to merge the dynamic, engaging presentation that is inherent in successful content marketing tools with a white paper's straightforward, comprehensive presentation of a business case, content marketers are turning to the latest proven tool in publishing-the ebook."Simply put, ebooks are an evolution of the old white paper," says Rachel Christianson, director of fulfillment at the social media marketing company HipLogiq. "But they're way more user-friendly and not weighed down with lots of data."...
These few white paper marketing tips can help any content writer succeed.
Attention spans have grown pretty short with the rise of the internet. We’ve seen a steady progression from blogs to Facebook posts to Twitter, and now just a Pin of a funny image with a few witty words. But sometimes content marketing strategies need an outlet for a more nuanced consideration of a topic to grab consumers’ attention and convince them to sit down and read it front to back.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.