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RADiOSPHERE • 3 Talkwalker im OpenAir Einsatz - Wacken, Chiemsee Reggae und Annakirmes

RADiOSPHERE • 3 Talkwalker im OpenAir Einsatz - Wacken, Chiemsee Reggae und Annakirmes | wherefactor | Scoop.it
Im Rahmen der szenarienorientierten Sicherheitsforschung des Sicherheitsforschungsprogramms der Bundesregierung wird in der Themenausschreibung „Schutz und Rettung von Menschen“ das Verbundprojekt „BaSiGo – Bausteine für die Sicherheit von Großveranstaltungen“ durch das Bundesministerium für Bildung und Forschung (BMBF) gefördert.
Uwe Rupp's insight:

Geofencing und Social Media Monitoring im Kontext der Risikoprävention bei Großveranstaltungen.

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Scooped by Uwe Rupp
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How You Can Use Geo-Location To Turn Mobile Traffic Into Off-Line Gold

How You Can Use Geo-Location To Turn Mobile Traffic Into Off-Line Gold | wherefactor | Scoop.it
Mobile traffic is on a steep upward climb, with people now looking at their mobile devices an average of 150 times per day. Businesses that aren’t selling an e-commerce-friendly products will need to get very creative if they are to transmute this increasing mobile traffic into more revenue. But even businesses that have the advantage of […]
Uwe Rupp's insight:

Knowing where users are located is a key factor in mobile marketing. The marketing message wants to turn users  into customers by driving them to the nearest point of sale.

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