Google+ is making waves in social media. So what are some powerful Google Plus tools that should be added to your social media marketing toolbox to improve your effectiveness?
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#1. Adobe Social
Adobe Social is all about relationships. With the new Adobe® Social, marketers have a comprehensive solution to build stronger connections through content that’s guided by tangible data. It allows you to create, publish, monitor and respond to conversations, measure results, and connect social activities to business results.
Sprinklr is a disruptor. Want to manage your social media at scale from one place then Sprinklr is worth checking out.
Engagor can monitor, analyze and measure engagement. It can manage specific Twitter accounts, Facebook pages, Linkedin groups, RSS feeds, Google+ profiles and Foursquare venues. Posts, interactions and growth statistics for these profiles are also monitored.
#4. Salesforce Marketing Cloud
The Salesforce Marketing Cloud has had Radian 6 and Buddy Media in its toolkit for a while now. The feature set has been strengthened by the addition of Exact Target to its suite of products. The addition of Google+ as a third party partner platform makes its offering comprehensive.
SproutSocial is also part of the third party Google+ page management partnership. Its features include managing publishing, engagement, monitoring, mobile, CRM and analytics.
One of those time saving platforms for updating Google+ is Hootsuite which allows you to manage sharing to Google+. If you have a Google+ “Page” then it also allows you to update the page and also schedule updates.
The WidgetPlus widget allows you to show the visitors of your blog or website that you have a Google+ account. Therefor it’s a great opportunity to get in touch with your visitors! It also provides social proof by displaying your Google+ follower count.
Want to identify users to follow on Google+ that the community values? Then RecommendedUsers.com allows you to find and share the most interesting users and valuable content on Google+.
If you need to identify Influential users on Google+ then you ca use the PlusClout.com website. PlusClout is the measurement of influence a user has on Google+. It is a number between 0 and 100.
#10. Simply Measured
Metrics are often built into applications but there are many that just focus on monitoring and measuring. Simply Measured is one of those tools that measures. Google+ is now one of the nine major social networks it collects data on and presents in a very visual format.
Google Trends is one of the best and most versatile tools available for developing a marketing campaign. Having all of this data available is great, but knowing what to do with it is even better. Here's a guide on using this information for SEO.
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Social media is constantly referred to as a relationship building medium more than it is as a sales medium. This is completely true if you think of social media (5 Effective Social Media Marketing Tips That Will Get You More Customers/Clients!
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.