Despite all the hype about its transforming business relationships, half of the top 50 pharmaceutical companies make no use of social media, according to an IMS report released in January. The report showed only one pharma using social media effectively—Johnson & Johnson, whose score of “70” was almost three times that of the next highest-scoring pharma (25 for GlaxoSmithKline).That percentage of nonusers should be expected to decrease now that big pharmas—not to mention biotechs and medical device companies—have some detailed advice for how to use social media in two key instances. In a pair of draft guidances issued June 17, the FDA offered overdue parameters for what is acceptable speech, and what isn’t, on social media outlets.
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