This study seeks to understand how Library 2.0 services, libraries’ Facebook profiles in this case, are used to virtualize library functions and user interaction processes. Web content analysis was performed on 30 Facebook profiles of academic libraries in Taiwan, with three data collection theme: (1) current Facebook uses and maintenance; (2) types of information shared; and (3) types of user participation.
Although Facebook is used by academic libraries as a way to primarily engage user participation, preliminary results indicate that majority of the posts are made by libraries, and only a limited are made by fans. Looking from academic library’s functions, a large part of public services, such as multimedia broadcast and book advice, can be arranged and delivered more efficiently by social media. As to technical services, one particular library is experimenting the integration of Facebook to existing library OPAC.
More findings here: http://blogs.ntu.edu.sg/iatul2012/archives/247/