This lecture, of T. Scott Plutchak of the University of Alabama at Birmingham, reflects on future roles, the potential dawning of a “great age of librarians,” if librarians make the conceptual shift of focusing on their own skills and activities rather than on their libraries.
The discussion centers on why physical libraries are becoming less relevant to the communities that they serve in the digital age. "Librarians, however, are more necessary than ever in helping members of their communities navigate the increasingly complex information space. To meet their social responsibilities requires that librarians seek new roles and recognize that their most important activities will take place outside of the physical library."
It concludes: "A great age of librarians is possible, but not guaranteed. We are at the very beginning of the development of a digital culture that parallels the print culture that has been dominant for five hundred years. Innovative and creative librarians have the potential to shape the development of that culture in ways that will truly serve the needs of their communities."
Read the full text here: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3257492/