The main objectives of this study were the following:
1) To determine the existence of a formal promotion or marketing strategic plan for e-books in academic libraries.
2) To identify the marketing and promotion tools being used for e-book marketing.
3) To understand the role of faculty in promoting e-books.
4) To explore the issues and challenges that the libraries are facing in promoting e-books.
5) To investigate the future plans for the promotion of e-books.