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For a while now, academic libraries have been harnessing new technology and social media platforms to help local history come alive. Here's an example of a local history project using Facebook to connect the university’s archives with students who care about history and the school’s tradition.
Donnelyn Curtis, head of special collections at the University of Nevada, offers eight tips for other librarians and staff interested in launching similar projects here: http://americanlibrariesmagazine.org/features/03282012/8-tips-highlight-history-using-facebook
This study seeks to understand how Library 2.0 services, libraries’ Facebook profiles in this case, are used to virtualize library functions and user interaction processes. Web content analysis was performed on 30 Facebook profiles of academic libraries in Taiwan, with three data collection theme: (1) current Facebook uses and maintenance; (2) types of information shared; and (3) types of user participation.
Although Facebook is used by academic libraries as a way to primarily engage user participation, preliminary results indicate that majority of the posts are made by libraries, and only a limited are made by fans. Looking from academic library’s functions, a large part of public services, such as multimedia broadcast and book advice, can be arranged and delivered more efficiently by social media. As to technical services, one particular library is experimenting the integration of Facebook to existing library OPAC.
More findings here: http://blogs.ntu.edu.sg/iatul2012/archives/247/
With the growth in academic libraries’ Facebook pages, there has been a corresponding growth in attention to the uses of these pages in library conferences and in library literature.3 Yet if we can judge by national conference topics and tables of contents in our leading publications, there is one area of this booming field of libraries activity that is woefully underdeveloped. That void exists in the lack of reliable metrics, which we can use to assess the strength of our Facebook pages and their “return on investment” for our libraries.
This article proposes a set of simple measures that an academic library can use to gauge the impact of their Facebook activities and offer some suggestions on how to increase the viability of a library’s Facebook page.