When Fashion Meets Business
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When Fashion Meets Business
All the best info to battle in fashion industry - Fashion your battle-dress now!
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When Fashion Meets Business

When Fashion Meets Business | When Fashion Meets Business | Scoop.it

Proudly present : "When Fashion Meets Business" scoop.it page!!

Amelia's insight:

My name is Amelia. I am Indonesian and I went to Ningbo University, China, majoring at Business Administration. I am now currently taking exchange student program in Hannam University, Daejon, South Korea. I have been living abroad for many years, and this has helped me to decide my next career. I am passionate in fashion and I really want to jump in this industry. I created this scoop.it page to broaden my sense in fashion business and also to all of you guys and girls who may benefit from the articles I curated. May you all find it useful and let us have a great discussion about fashion business!

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Grace Seonhye Oh's comment, May 29, 2013 4:29 AM
You too :) have a nice day keep doing hard!
YunHee Park's comment, May 30, 2013 9:45 AM
thanks you for this. Oh it's 순천 nice picture!
SooJin-Stella Lee's comment, June 2, 2013 12:07 PM
Me too. I find myself learning great stuff while working on scoop.it ^^ I also hope you do well on the presentation !
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H&M CEO Says 'Our Models Have Been Too Skinny' - Styleite

H&M CEO Says 'Our Models Have Been Too Skinny' - Styleite | When Fashion Meets Business | Scoop.it
H&M CEO Says 'Our Models Have Been Too Skinny'
Styleite
The brand's actions also speak loudly, as not long after they released their Beyoncé campaign, the company unveiled a swimwear catalog featuring Jennie Runk, a plus-size model.
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Hunting for First Topshop China Stores

Hunting for First Topshop China Stores | When Fashion Meets Business | Scoop.it

LONDON, United Kingdom — Fashion chain Topshop, part of Britain’s Arcadia fashion empire, is looking into opening its first stores in mainland China to tap demand in the world’s second-largest economy, billionaire owner Philip Green said.

Amelia's insight:

Everyone looks at China to expand their business. China has been widely known as a potential and huge market for many industry including fashion industry.

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Fashion Inspiration : Clothes Made from Milk

German fashion designer Anke Domaske is a 28 year old biologist and fashion designer who makes clothes from a very unusual fabric- milk yarn. When Anke left ...
Amelia's insight:

Producing cloth by milk resources is a good example of what so called sustainable fashion or green fashion. By using milk as the substitute of fiber, it will be more environmental friendly. In addition, it also gives another benefits such as : bring silky feel (as smooth as silky but the price is much cheaper than silk), easy to care and save resources.

 

I really admired what Anke Domaske did. She has succeded combine science with fashion. I hope more and more cloth producers think like her so that we will have better place to live, not just better clothes to wear...

 

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Amelia's comment, June 3, 2013 7:56 AM
Yes it is.. I really want to buy one.. hehe
Jeannie Yoo's comment, June 4, 2013 12:22 AM
wooow :) It sounds so creative!
Amelia's comment, June 4, 2013 8:12 AM
Yes, it is not only creative but also good for environment.. ^
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Fashion Inspiration : Fashionable Fun - H&M Life

Seen in the video to last year's underground hip-hop hit Wut by New York rapper Le1f, the Brooklyn based brand RHLS (Ruffeo Hearts Lil Snotty) is making colo...
Amelia's insight:

I like the idea where they are trying to make something unique. Fashion industry is a highly competitive industry and to be successful in this industry, we need to be creative, unique, and different. 

 

H&M again did well in term of building relationship with public. They post a lot of videos that they consider as valuable to give people inspiration about fashion business. Big thanks to H&M!

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YunHee Park's comment, June 2, 2013 1:26 AM
Wow! They are really unique.
Amelia's comment, June 2, 2013 5:35 AM
Yes, they are really unique.. Thank you for your comment..^^
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Why Chinese Tmall Works

Why Chinese Tmall Works | When Fashion Meets Business | Scoop.it
Amelia's insight:

Honestly, Taobao Mall (Tmall) is indeed really really good. You can find everything in Taobao, including branded bags, shoes, clothes, etc. I bought a lot from Taobao as it offers more discount and promotion and most importantly, we don't have to go out, competing with other people grabbing cloth we like. China is so crowded with people that makes me feel lazy just to go out (sometimes). The procedure in Taobao is also very easy, however it do not provide english language.. We can also chat to the seller or sales representatives to ask questions or ask for suggestions or ask for cheaper price (hehe, works only with personal seller).. 

 

Many fashion retailers such as GAP, Uniqlo, Charles&Keith already had store in Tmall to increase their sales. In special event or season, these stores usually gave big discount and sale.

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Uniqlo owner won't sign on to Bangladesh safety pact - WSJ - euronews

Uniqlo owner won't sign on to Bangladesh safety pact - WSJ - euronews | When Fashion Meets Business | Scoop.it
euronews Uniqlo owner won't sign on to Bangladesh safety pact - WSJ euronews Instead of joining rivals like Sweden's H&M and Spain's Inditex , owner of the Zara brand, in signing the pact, Fast Retailing will improve disaster...
Amelia's insight:

Not only Uniqlo, other fashion retailers also refused to sign on to Bangladesh Safety Pact. Why? All of them thought that their own inspection plans will get faster results.

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Think Before You Buy That T-Shirt

Think Before You Buy That T-Shirt | When Fashion Meets Business | Scoop.it
Do consumers have the power to change factory conditions abroad?
Amelia's insight:

There are many stories behind clothes we buy. There was people's perspiration there. But, it seems that they are not treated very well. They are paid with very low wage, and sometimes their life is in danger as the company focus on low cost above anything. If producers don't care about workers, then let us as consumers bring some action to promote the justice. In my opinion, consumers do have power in changing factory conditions. People would prefer and pay more for clothes from factories that don't exploit workers (according to some research from MIT scholar). The problem lies on the producers as they cover those stories and don't let them out to public, so we as consumers have very limited information about that miserable condition. 

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YunHee Park's comment, May 30, 2013 9:47 AM
thank you for this.
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The Rise of Wearable Tech, Overcapitalised Start-Ups, Geek Brands in Japan, Transnational Tailoring Trend, Clouds in Australia

The Rise of Wearable Tech, Overcapitalised Start-Ups, Geek Brands in Japan, Transnational Tailoring Trend, Clouds in Australia | When Fashion Meets Business | Scoop.it

LONDON, United Kingdom — The fashion business is both an increasingly global industry and one being transformed by technology, and never was that more clear than this week on BoF.

Amelia's insight:

I would like to emphasis here the correlation between technology and fashion. Fashion now has been integrated with technology, either in terms of doing business or in the fashion style itself. Japan has been the leader who converge together the fashion and technology. For example, Uniqlo has a warm-tech t-shirts, anti UV cardigan, sweat-absorb t-shirt, etc.

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Kang ji yun 's comment, May 27, 2013 12:44 AM
thanks Amelia for this!
Ken Morrison's comment, May 30, 2013 9:56 AM
This was interesting to me. Many people think that low marriage rate is bad for economy. Of course it is, but this article made me think about how countries with low marriage rates are prime opportunities for companies that focus on men's fashion for young men. If the men are outnumbered (few women available for marriage), then they are 'forced' to consider spending more money on fashion to stand out. Of course this is not scientific, but the part of the article that talked about men's fashion in Japan made me think about this.
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H&M on Sustainable Fashion

H&M offers sustainability and fashion, not one or the other. Watch Ann-Sofie Johansson, Head of Design at H&M and Helena Helmersson, Head of Sustainability a...
Amelia's insight:

H&M promotes the sustainable fashion or eco-fashion which means using a more enviromental friendly resources in the whole supply chain activity. For example, using organic cotton in making cloth, produce cloth from recycled material, use recycled plastic bag, etc.

 

I personally, bought H&M recycled jacket. I am glad to be part of H&M action to promote green environment. 


 

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H&M Says Garments Made in Cambodian Factory Without Approval

H&M Says Garments Made in Cambodian Factory Without Approval | When Fashion Meets Business | Scoop.it
STOCKHOLM, Sweden — Hennes & Mauritz AB, Europe’s second-biggest clothing retailer, said some H&M garments were produced without its knowledge or approval at a factory in Cambodia where workers were injured in a partial building collapse this week.
Amelia's insight:

Concern has risen over worker safety in Asian apparel factories after the collapse of a garment factory in Bangladesh last month, considered one of the world’s worst industrial disasters. The May 20 incident in Cambodia is the second in the space of seven days after a shoe factory crumpled last week, killing at least two and injuring five, Xinhua reported.

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Second Cambodian factory collapse injures 23 workers who produce clothes for H&M

Second Cambodian factory collapse injures 23 workers who produce clothes for H&M | When Fashion Meets Business | Scoop.it

A COLLAPSING structure injured 23 workers Monday at a Cambodian factory producing garments for fashion brand H&M, police said, the latest incident to raise concerns about regional industrial safety.


Via AMRC Hong Kong
Amelia's insight:

Again, safety really matters. Following the incident in Bangladesh, now there is another factory collapse in Cambodia. It raises a concern of the safety of garment workers, especially in Asia. I think H&M should reconsider its factory safety system. 

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H&M : Many fashion models 'too skinny'

H&M : Many fashion models 'too skinny' | When Fashion Meets Business | Scoop.it
The CEO of Swedish clothing giant H&M, Karl-Johan Persson, has admitted that many models in the fashion industry are too thin, adding his company had a "huge responsibility" in its choice of models.
Amelia's insight:

People's perception are likely to be influenced by the media, especially from ads. There are too many ads appearing those thin, unhealthy model.. People perceive beauty as to be that way, where in reality it is bad for our health. I am glad that H&M be the leader to improve this perception..

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Amelia's comment, May 29, 2013 9:51 AM
Yess.. To be honest, I am also one of the 'victims' of those ads that appearing thin and skinny woman as their model. However, then I realize, we are beautiful just the way we are not the way they are.. ^^ thank you..
Asel Baidyldaeva's comment, May 30, 2013 12:15 AM
you are right =) matters what you have inside ^
Alice Jeong's comment, May 31, 2013 11:25 PM
Yeah, right, I also worried about this situation. Many women want to lose their weight, eventhough they are enough thin.
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EBay to Open 'Shoppable Windows' in New York

EBay to Open 'Shoppable Windows' in New York | When Fashion Meets Business | Scoop.it

NEW YORK, United States — EBay Inc is launching virtual stores called “shoppable windows” this month that the e-commerce company hopes will help retailers generate more sales from their existing physical store networks.

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Beyoncé hit the roof over H&M!

Beyoncé hit the roof over H&M! | When Fashion Meets Business | Scoop.it
Beyoncé’s booty was Photoshopped to appear smaller for new H&M swimwear ads — but when the diva blew her top, the retail giant backed off.“When Beyoncé found out they...
Amelia's insight:

Beyonce hit the roof when she knew that H&M used photoshop to edit her body curve on last H&M Bikini campaign and ads. She is the real diva that protested again photo editing to make model looks skinner. She is the icon of real diva who is healthy, strong, and beautiful.

 

H&M bear a big responsibilty in determine how the model will look like in their ads. H&M has been judged to be too unrealistic with its model which look very slim, looked anorexic and not enough like a real woman!!

 

Beyonce don't wany ruin her image like that. She is proud with her body and yes, she got the bootylicious!! 

 

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Ethical Fashion in China and Laos

Crane.tv travels to Laos and China to investigate the ethical fashion industry through the eyes of KTC Limited, a manufacturing company and a member of the F...
Amelia's insight:

KTC Limited is an industry leader in performance garment manufacturing, produces premium technical woven and knit apparel in both China and Laos.

KTC promoted the important of sustainability which is producing quality garment with fair working environment. They supported the education, sanitary, and working condition. They know that only happy person can make good quality, that's why the factory is completed with some recreation facilties. Safety comes first, and workers are treated fairly there. Workers are not slaves, they should be treated properly. I am glad that there is still a manufacturing company like KTC which cares about workers' and society welfare.

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What I've learned from my Scoop.it page - The Fashion War

What I've learned from my Scoop.it page - The Fashion War | When Fashion Meets Business | Scoop.it
Amelia's insight:

I’ve been using Scoop.it since April 2013 and I must say that it’s been a lot of fun and very powerful to keep me (and others) updated about any latest news or any new information. My topic is about fashion business. I chose this topic because it is the one I am passionate about and I would like to pursue for my future career. It has been my dream to create my own clothing brand and make it global since ever. Through my Scoop.it page, I was able to get a lot of ideas from the leaders in the fashion business, such as H&M, Uniqlo, GAP, TopShop, Inditex with its Zara, Bershka and Pull&Bear, etc. 

To keep being in track, I just focus on three companies which are considered as the fashion industry heavyweights: Uniqlo, Inditex with its Zara, and H&M. These international market leaders have taken dramatically different paths from the status quo and from one another. I realized that there are too many resources that talk about fashion business, so, here I chose some sources with high credibility such as from The Business of Fashion (http://www.businessoffashion.com/), Forbes Magazine and Bloomberg Businessweek article.

 

One of my most favorite scoop.it is the article written by Greg Petro in Forbes called: The Future of Fashion Retailing (Uniqlo vs Zara vs H&M). I curated this article (there are 3 parts) on April 27, April 29, and May 1, 2013. Not only in technology industry, now fashion industry is also facing a great war, a war to attract as many customers as possible.

 

By now, Inditex with its Zara is the world’s largest fashion retailer. H&M comes second and Uniqlo is still growing unpredictably to chase its major rivals. Three of them pursued different strategy and tactics which help them to become the world’s fashion leader.

 

Uniqlo focuses on product quality and long lasting relationship throughout the whole pipeline. While other apparel companies focus on following the latest fashion trends, Uniqlo distinguish itself as avoiding trendy fashion and building a supply chain to deliver technology-based, differentiated products, which appeal to masses. 

Zara, on the other hand has an opposite end of strategy spectrum from Uniqlo. The Spanish based company has built its strategy around fashion latest trend, customer trends, and embracing fast-fashion strategy where it delivers new products twice each week. To do this successfully, Zara has developed a highly responsive supply chain that enables quick delivery of new design and style as soon as trend emerges.

Last but not least, H&M has an approach that is a hybrid of the Uniqlo and Zara models. It manages to merge a commitment to longevity (the one that Uniqlo focuses on) while staying responsive to fashion trends (fast-fashion that Zara excels in). From the curation, I am also able to know that H&M has been very aggressive and intensive in advertising. In contrast, Zara almost did no advertising. Uniqlo is in the middle, not as intensive as H&M, but much more than Zara.


I was able to know that information through every page that I scooped. It has been an incredibly helpful tool to help me know better about fashion business. I felt much more confident about fashion business after started using Scoop.it. Scoop.it helps me prepare for my future. Learning the key success from the key leaders in fashion business should be a very wise way before entering the real business life. Now I can know which strategy is pursued, how they target their market, how they attend to social responsibility, and how they survived in the competition. In Uniqlo’s cases, getting customer preferences right is important due to its lengthy development cycles and long term commitments to materials and products. For Zara, reacting to customer needs is a core component of its competitive advantage. And H&M, is well known for its focus on researching and predicting emerging trends. 

Each company has different approach and strategy but they do one thing in common: regardless of approach, each of them put emphasis on customer’s value, wants, need, and demand. 

I also learned about the ethical in fashion business through the TEDTalk Video that I curated. (dated May 5, 2013). It is a shocking truth for me where in reality there is an absence of copyright protection in fashion industry. It is because that the courts decided long ago that apparel is too utilitarian to qualify for copyright protection.  Not only that, I also gain some fashion inspiration from some articles and video, For example about clothes that made from milk (Youtube video, dated June 3, 2013).

I learned many things from this powerful tool. I can also communicate with other people who have similar interest with me. It is a very great tool to learn and sharing information. Generally, we can learn in 2 ways: learning by ourselves by curating important page and/or learn from other people’s Scoop.it page.

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Jeannie Yoo's comment, June 4, 2013 12:24 AM
Amelia! I'm so glad that I can learn through your pages. You seem very passionate on this topic lol Since Zara or Uniqlo is near by my house, I can easily approach to there ;) thank you for great information!
Amelia's comment, June 4, 2013 9:22 PM
Thank you Jeannie for your comment.. ^^
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Fast Retailing Hasn’t Decided to Join Bangladesh Safety Pact

Fast Retailing Hasn’t Decided to Join Bangladesh Safety Pact | When Fashion Meets Business | Scoop.it
TOKYO, Japan —Fast Retailing Co., Asia’s largest clothing retailer, hasn’t decided if it will join a safety pact to improve fire and building safety in Bangladesh following the country’s worst industrial disaster.
Amelia's insight:

One of the reasons why they refused to sign the Bangladesh Pact at the moment is of course because the agreement would probably cost companies some amount of money (although it is not a huge amount of money) and then many companies think that by signing the pact will not give any significant improvement. They prefer to use their own policy in terms of social responsibility rather signing for the pact.. 

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Indonesia : The Next Stop for Fashion Retailers

Indonesia : The Next Stop for Fashion Retailers | When Fashion Meets Business | Scoop.it
A search for new locations has taken on greater urgency for Western retailers, whose complex manufacturing needs already shrink the pool of potential locations.
Amelia's insight:

After the Bangladesh incident, a lot of companies tried very hard to change their suppliers out of Bangladesh. Bangladesh has been concerned to be no longer safe for producing cloth and the world's eyes are now toward to Indonesia. Indonesia has better safety regulation fro factory, with also low cost, and ability of the citizens to speak English. While Bangladesh having difficult time, other countries got 'gift' from it, such as Indonesia, Vietnam, and other South Asian countries.

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H&M's Efforts in Bangladesh Show Why We Need Systemic Change in CSR

H&M's Efforts in Bangladesh Show Why We Need Systemic Change in CSR | When Fashion Meets Business | Scoop.it
Although H&M has been leading the way in fashion sustainability, the recent Bangladesh disaster and safety accord shows it still could do better.

Via EcoVadis
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EcoVadis's curator insight, May 28, 2013 5:40 AM

“We could spend 50 years lobbying 75 national governments to change the regulatory framework for the way these commodities are grown and produced. Or these [business ] folks could make a decision that they’re not going to purchase anything that isn’t grown or produced in a certain way – and the whole global supply chain changes overnight,” - CEO WWF

Amelia's comment, May 28, 2013 6:35 AM
Thanks for sharing..
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Clothier H&M coming to Chapel Hills Mall in Colorado Springs

Clothier H&M coming to Chapel Hills Mall in Colorado Springs | When Fashion Meets Business | Scoop.it
H&M, the hip and trendy Swedish-based clothier with a worldwide following, will open its first Colorado Springs store at Chapel Hills Mall on the city's north side.
Amelia's insight:

While still dealing with the Bangladesh Pact, H&M just opened new store in Colorado Springs...

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BBC News - Bangladesh Dhaka Cloth Factory Collapse

Source : http://www.bbc.co.uk At least 70 people have been killed and hundreds are feared trapped after an eight-storey building collapsed in the Bangladeshi...
Amelia's insight:

The collapse of the Rana Plaza, which killed 1,127 people is one of the worst industrial accidents. Most of those beautiful, trendy and stylish clothes we buy are made in Bangladesh, but the fashion retailers seem not pay too much attention to the safety standards of their suppliers. 


"Rana Plaza collapsed due to blatant violation of the building code, the use of substandard material and the operation of heavy machinery including generators on the upper floors," Main Uddin Khandaker, a civil servant who led the panel, said in an interview.


An improvement action really needs to be taken.

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CorpWatch : H&M Responds Slowly to Bangladesh Factory Collapse

CorpWatch : H&M Responds Slowly to Bangladesh Factory Collapse | When Fashion Meets Business | Scoop.it

Via Juan Carlos Hernandez
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H&M Winning Raves for Having a Normal-Looking Woman Model Its Beachwear

H&M Winning Raves for Having a Normal-Looking Woman Model Its Beachwear | When Fashion Meets Business | Scoop.it

"It would be nice if we didn't live in a world where this is considered news, but for better or worse, it is. H&M has selected a swimwear model who actually has a normal human body..."

©


Via Leona Ungerer
Amelia's insight:

Advertisement has a big role in influencing audience members' ideas about thinness and ideal body shape. However, the reality speaks different way.. I am glad that H&M becomes a little bit more realistic with its ads

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SooJin-Stella Lee's comment, May 21, 2013 6:04 AM
Great news I think ^^☆
Amelia's comment, May 21, 2013 9:38 PM
Yes.. I think so, too.. Advertisement has a big role in influencing audience members' ideas about thinness and ideal body shape. However, the reality speaks different way.. I am glad that H&M becomes a little bit more realistic with its ads.,
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Johanna Blakley: Lessons from fashion's free culture

Copyright law's grip on film, music and software barely touches the fashion industry ... and fashion benefits in both innovation and sales, says Johanna Blakley.
Amelia's insight:

This Ted Talk video is very inspirational.. Johanna Blakley, the Deputy Director of the Norman Lear Center (a media-focused think tank at the University of Southern California told us about the intellectual property right in fashion industry. There is no copyright protection in fashion industry! When somebody buy a Balenciaga jacket and immitate the model to make new one, it is completely legal. Why? Because the courts decided long ago that apparel is too utilitarian t qualify for copyright protection.


Thus, this created pros and cons about intelectual property right in fashion industry. H&M, Zara, Forever21, Top Shop and other fast fashion retailer may be the most benefit one with such no-copy right protection. However, protest comes from the designers, who think that it is their work and people simply took it and take profit from that. But, some designers look in the other way, they said that, that situation even forced them to be a little more creative and innovative!! And some fashion leader also said that, counterfeit market has different customers from 'real' market. So, actually, the knock-off products did not hurt the real product market.


However, Johanna still encouraged designer to be aware with their creation to prevent any undesirable outcomes. For example,by making something difficult to copy and creating signature look. 

 

Fashion industry is a highly competitive market. Everybody can copy the products (not the trademark) and sell it with lower price. However, in my opinion, counterfeit goods will never be the same as the original one. It is different in term of material, of course and value we derive from it, also about our pride.

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