If you want to get serious about marketing for your business or organisation the foundation of any focused effort is creating unique and inspiring content to publish and promote that educates, informs and entertains.
While Twitter may not be as big as Facebook in terms of traffic, it is one of the easiest networks to find followers upon and engage with even those members who are not following you, as opposed to having to wait for them to befriend or fan you.
There are a lot of pros and cons to melding your personal brand with your company's on social media. We analyze both sides. (RT @ggblock: Should You Combine Your Personal and Business Social Media Identities?