"Maybe Tucker Max isn’t your specific type, but let’s face it — girls (on some level) are into bad boys. We love the chase, the challenge and the excitement that that they offer. Tucker Max is the epitome of an assh*le; he embraces his personality and leverages it to get girls. But why are we wired to be attracted to the bad boys, and more importantly, do nice guys really always finish last?"
Apparently, bad boys “are a potent mix of confidence, indifference, mystery, intrigue and most importantly, excitement.” Dr. Kanan Khatau Chikhal, a clinical and health psychologist, believes that this attraction resonates with a certain kind of woman.