Business 2 Community How To Win With LinkedIn In Your B2B Marketing Plan Business 2 Community B2B Marketing Plan - Winning with LinkedIn The terms “LinkedIn” and “business” have become synonymous over the years, so it'll come as no surprise that...
"Do you know what your company is about and why you are in business? When drafting your business plan, one of the critical components to consider is your mission statement. A mission statement provides framework and direction to any organization. This enduring statement defines the reasons to why your business exist.
A compelling mission statement is a balanced fusion between truth and optimism. It creates a path for your business and ensures that employees are driving along with it.
Before crafting or refining your mission statement, check out this great SlideShare presentation: “25 Mission Statements From the Worlds’s Most Valuable Brands”. It is created by the team at Bplans to show how these top global brands stood out with their own mission statement.
When discussing ways to increase visibility on the web, digital marketers will mostly likely bump into these terms a lot: Search Engine Marketing (SEM) and Search Engine Optimisation (SEO). Both strategies are often confused with one another but they are actually two different services. How?
In this article, we are going to discuss the difference between the two and dig deeper on how to best incorporate SEM to your overall digital marketing strategy. Let’s start.
"While there are no brand new trends, the outcome of some of these existing trends continue to affect and shape the business landscape. With that being said, here’s a rundown of the 7 consumer trends in 2015 that every leader should take into consideration to be on top of their business."
Social media has recently become one of the essential platforms to use to gain massive traffic online so we can’t stress enough the importance of integrating these social media sharing buttons to your website for maximum exposure for your brand.
Whether you’re looking for more social shares, follower count, and monitoring your social analytics, there are thousands of free and paid plugins that’s right for you. Here’s a list of the 10 social media plugins that you can use to skyrocket your social engagement for your website.
The other day, I told you all about how to determine which social network is right for your business – and which ones to avoid. Of course, that’s not always an easy pill to swallow, especially when so many people try to tell you that you have to be on every single social network on... [Read More]
"Did you know that business users send and receive 110 emails on average per day? According to a study by The Radicati Group, it may increase to approximately 125 emails per day in 2018. Imagine the time and effort to process through all those emails! Most of the first impressions occur via email exchange, where one can take time to craft the message. However, few people are maximising one of the most important aspect of their email–the email signature."
"As the popularity of social platforms has grown over the years, so does the demand for engaging and memorable visual storytelling–considerably one of the best strategies you can use to boost your content marketing campaign.
Visual storytelling is a great avenue for brands to share amazing experience that encourages trust, brand awareness, loyalty and builds engaging communities with their audience.
Producing a relevant visual storytelling campaign that truly captivates the attention from your audience all boils down to knowing type of content that resonates well with your consumers. An infographic fromWiden suggests integrating visuals with stories to help you maximise your content reach and conversion. Here are telling stats that you need to know before creating your next content..."
Finding the right photo to use for your website or blog can be challenging considering that almost every image is now copyright protected. Copyright grants the original owner exclusive legal rights to use and distribute their creative work.
The good news is that, there’s a growing number of websites that share visually-appealing stock photos that are not only beautiful, but most of them are free to use.
Today’s post will focus on the 20 websites that offer the best free stock photos you can find to add to your websites, blogs and social media posts. If you have other suggestions that included in the list, you may add them in the comment section below.
Every hated yourself because you feel like you’re not good at anything? Don’t. This guy will prove to you that you can be GREAT at anything for as long as you have the discipline and hard work to achieve it.
In "that's kind of silly" news, Oxford Dictionaries declared 2013 the year of the "selfie." Then, only a few months later, Ellen broke Twitter with her celeb-studded Oscars selfie (snapped with a Galaxy Note, to Samsung's "delight"). Go ahead and hate on the now ubiquitous social media self-photo all you want. But its popularity isn't a huge surprise. Admit it: You've taken them. You've posted them. The fact that we've now given the phenomenon such an adorable little moniker has only fueled these tendencies. Read more at http://www.imediaconnection.com/content/36164.asp#Xr6IMtOTXJuk8wKa.99
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.