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Manipulation & couleurs: influence psychologique des marques

From www.succes-marketing.com

Certaines marques sont directement identifiables par leur couleur. Le rouge de Coca-Cola, le noir et doré de Chanel ou le jaune d’IKEA leur permettent d’être immédiatement identifiés.
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De invloed van kleuren op jouw koopgedrag

From www.bloovi.be

Heel wat merken gebruiken de psychologische kracht van kleuren om jou te beïnvloeden. Heinz zorgde met een beperkte oplage van groene ketchup aan 23 miljoen dollar extra omzet. Apple verdriedubbelde haar winst door een iMac uit te brengen met verschillende kleuren.. In onderstaande infographic kan je zien welke invloed kleuren hebben op jouw koopgedrag:
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Bien-être : les couleurs bonnes pour le moral

From www.topsante.com

Nos humeurs pouvant changer à la vue de certaines couleurs. Il est essentiel de bien choisir sa teinte selon le type de pièce. Le Feng Shui peut vous aider.
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Pourquoi la perception des couleurs diffère-t-elle selon les personnes ?

From www.lemonde.fr

La couleur d'une robe postée sur Internet déchaîne les passions et rappelle que tout le monde ne perçoit pas le même spectre des lumières visibles.
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Quelle gestion des couleurs sur Internet ? Quels navigateurs gèrent les couleurs ?

From blog.arnaudfrich.com

Quelle gestion des couleurs adoptée pour Internet ? Quels navigateurs gèrent les couleurs ? Quel profil ICC incorporer à nos images ?
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What's your favorite color? [Infographic]

From www.hotdesign.com

That's the question we asked ... and more than 2,000 people from 120 countries have answered! Since November 2011, survey respondents have weighed in on their favorite and least favorite colors. They also have been telling us where they are from, their age, and their gender.
We love blue and green...and
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Celebrate Color: Color by Decade Infographic from Pantone.com

From www.pantone.com

Pantone Color Celebrates 50 Years of Color by decade infographic. Color of the Year from Pantone.com
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[INFOGRAPHIC]: The 10 Commandments of Color Theory

From www.designmantic.com

This infographic holistically sums up the 10 cardinal rules of color scheming. 

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Infographic: The Top Color Trends of 2014

From www.shutterstock.com

Using data from our collection of 40 million images, we analyzed which popular colors are set to dominate design in the coming months.
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What Your Logo's Color Says About Your Company (Infographic)

From www.fastcompany.com

While honing the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design—and specifically its colors—have more bearing on your customers’ opinions than you might think.

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Infographic: What the Color of Your Logo Says About Your Brand

From www.adweek.com

Few design projects seem to require as much deep thinking as a corporate logo (some would say overthinking—remember Twitter's tortured explanation for its new logo in 2012)? One of the most basic decisions for any logo, though, is color.
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What Your Brand Colors Say About Your Business [Infographic]

From www.columnfivemedia.com

A study of the world’s top 100 brands (determined by brand value) analyzed each brand’s logo and found the following in this infographic created with Marketo.
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The Psychology of Color: A Guide to Color Selection [ Infographic ]

From www.colourlovers.com

Color theory and psychology queries on the World Wide Web bring up so many different infographics about color.

While this infographic by RIPT Apparel is directed as a guide to Designers, it can be awesomely relevant to keep in mind when applying color with anything in life.

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Comment créer un Logo Mémorable ?

From www.webmarketing-com.com

En tant qu'entrepreneur, nous nous sommes tous posés cette question : Comment créer un Logo Mémorable ? Avez-vous déjà remarqué que les meilleurs logos ne possèdent pas une signification au  premier coup d’oeil ?

C-Marketing:

Votre identité de marque est votre valeur ajoutée sur le marché. Un logo mémorable en est un élément clé.

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Causes of Color

From www.webexhibits.org

It has been proposed that all the colors in the universe originate from a mere fifteen fundamental physical causes. These causes appear over and over, lending color to the world around us. Some common causes seem logical - for example, both light bulbs and candles are colored by incandescence - and others are surprising - did you know that the colors of peacock feathers and bubbles are both caused by interference? Very small additions of an impurity can transform transparent corundum into a gorgeous red ruby. The same mechanism makes emeralds green and produces the color in some glazes and enamels.
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Can Color-Blind Users See Your Site?

From msdn.microsoft.com

It all starts with the eye, or more specifically with the "cones" in the eye. In school, we all learned that the eye contains rods and cones, which are sensitive to light. The rods and cones communicate this sensitivity to the brain, where an image is built up that allows us to see our surroundings.


Problems with color vision occur when all the cones of one or more types are functioning below normal levels or not at all. Because the genes that affect our color vision are part of the X chromosome, color-deficient vision affects men far more than women. About 8 percent of all men have some form of color deficiency, while only about 0.5 percent of all women have color-deficient vision.

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Effective Color Contrast

From www.lighthouse.org

Three basic guidelines for making effective color choices that work for nearly everyone.


Three perceptual attributes of color -- hue, lightness and saturation -- as they are used by vision scientists.

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Soixante-dix nuances de bleu au Forum des images

From www.lemonde.fr

Un cycle, alliant projections et rencontres, revisite l’histoire du cinéma à travers les plus belles incarnations de cette couleur.
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Why Facebook Is Blue: The Science of Colors in Marketing

From blog.bufferapp.com

How do colors affect us when we buy things? The latest research reveals the science of colors in marketing and how to use it for your advantage:
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Color Psychology In Marketing: The Complete Guide

From coschedule.com

Color theory and color psychology in marketing are something content marketers must understand. Color can hurt or hinder content marketing efforts.
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Aveugles des couleurs

From www.ladn.eu

Des daltoniens qui n’avaient jamais vu certaines couleurs ont l’opportunité de découvrir tout le spectre colorimétrique grâce à des lunettes quasiment magiques. Le tout filmé dans une campagne pour une marque de peinture. Émouvant !
C-Marketing:

7 à 10% de la gent masculine ne voit ni le vert ni le rouge.

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Top 20 Famous logos designed in green

From www.thedesignlove.com

Have you ever wonder why some of our top brands were designed using color “Green”? Well here are the reasons why green is popular among brand designer.
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Des goûts, des bulles et des couleurs

From www.rts.ch

Pour illustrer à quel point le consommateur est influençable, nous avons réalisé un test sur plus de 2000 personnes. C'est la plus grosse dégustation jamais organisée par ABE
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Le marketing des couleurs : entre créativité, ingéniosité et objectivité !

From www.danstapub.com

À chaque couleur sa signification, sa distinction et sa personnalité. Un pouvoir dont elles seules détiennent les clés. Revenons ensemble sur des astuc
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Vivre en couleurs

From loeilduspot.fr

Véritable langage à elles seules, les couleurs cachent autant de richesse que la nature qui nous entoure. Tel un peintre qui tenterait de reproduire la réalité à l’aide de sa palette, la technologie joue elle aussi à capter les moindres couleurs du monde. Plus que jamais, l’innovation se vite en couleurs.
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