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The Lego Gender Gap Through The Decades (PHOTOS)

The Lego Gender Gap Through The Decades (PHOTOS) | La couleur de votre marketing | Scoop.it
Lamenting the prevalence of toystore gender stereotypes, a wise little girl named Riley once said: "Some girls like superheroes, some girls like princesses; some boys like superheroes, some boys like princesses.
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La couleur de votre marketing
Couleurs, émotions, sens & expériences en marketing.
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Ma marque est bleue … mais pourquoi ?

Ma marque est bleue … mais pourquoi ? | La couleur de votre marketing | Scoop.it

Qu’est-ce que Facebook, Twitter, LinkedIn, Ford, VW, Samsung, Intel, Dell, HP et tant d’autres marques connues ont en commun? La couleur de leur logo ! Pourquoi le bleu ? La recherche montre l’effet calmant de cette couleur souvent associée à des qualités telles que clarté, simplicité, efficacité.

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Colors Around the World | Visual.ly

Colors Around the World | Visual.ly | La couleur de votre marketing | Scoop.it
Believe it or not, colors do not mean the same thing in every culture and religion. This infographic provides a deeper look into the meaning of colors
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A Beginner's Guide to Choosing the Right Colors for Marketing Designs

A Beginner's Guide to Choosing the Right Colors for Marketing Designs | La couleur de votre marketing | Scoop.it
Get a rundown of the design principles that marketers need to know, but only designers hold.
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4 Ways Visual Design Can Improve Your Social Media Marketing

4 Ways Visual Design Can Improve Your Social Media Marketing | La couleur de votre marketing | Scoop.it

Basic/ Excerpt...


#1: Set Your Color Palette

Does your company have specific colors associated with it?

If not, I encourage you to think about your brand’s personality and how you can convey it with color; a strong color palette is a key element of brand recognition.

 

#2: Determine Your Brand Fonts

Like your color palette, your font choice should reflect your brand’s personality. Don’t go crazy. You only need two to three fonts. Any more than that and your audience may be distracted and your message lost.

 

#3: Use Photo Filters

Color palettes and fonts may be things you already have in place, but have you considered adding a consistent look and feel to your photos?

 

#4: Design Consistent Templates

Now that you have your colors, fonts and filters (as appropriate), you want to be sure to use them together every time you create new marketing materials (even if that material is just a Facebook, Pinterest or Google+ post).


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Kayla Beltrandi's curator insight, October 12, 2014 11:46 AM

This article, "4 Ways Visual Design Can Improve Your Social Media Marketing" describes the importance of your brand having a visual presence online and how successful brands go about doing that. Having a strong visual presence is important because it  "helps you connect with your community and effectively convey your brand's personality". It makes consumers remember your brand. One way companies can do this is by setting a color palette. Most brands already have a palette associated with their brand, whether it is their logo color or product packaging color most consumers already associate your brand with a color, so it is important to make that connection and brand recognition with your viewers online. An example the article used was Virgin Mobile, all of their social media posts are dark, bold reds. The same color that is used in their print, television, and any other advertising. The next thing brands can do is determine their brands fonts. Similar to the color palette, your brands font helps your viewers make that brand association and they both should correctly reflect your brands personality. The next is to use photo filters. This can also help add to your brand's personality, but it is important to use a consistent filter on all of your photos. Whether your are going for a dark, bold, black white vignette like the fashion retailer Zara, or just the opposite a bright, whimsical, sunny contrast like Tigerlily, your choices here are a reflection of your brand. Finally, it is important for companies to design consistent templates. Once you have kept all of the other elements in mind is important to consistently keep these posts the same. A great example of this is Oreo, you can see that they use the same design for different social media posts, all while using the same color palette and font. Combining all four of these elements is the best way to make a successful, visual, social media site.

Cassandra Roderick's curator insight, October 18, 2014 10:37 PM

This article goes over the four different ways that a company can use photos to promote the company on social media. The four points are: set your color palette, determine brand's fonts, use photo filters, and consistent design templates. 

It's important for a company to determine a specific color palette that will allow consumers to recognize them from certain colors. The colors that they choose should be consistent with the atmosphere of the brand. For example, Google has primary colors, that are bold, and stand out. 

Another way for consumers to recognize a brand is from their font choice. They should be sure to use a font that relates to their brand image, and it would benefit them if they steer away from a font similar to their competitors. 

Photo filters allow the company to change the feel of the pictures they post. If they want all of their photos to have the same photo filter, they can be consistent with the message they're trying to get across to the their customers. For example, a company with a more relaxed feel, they could use a filter that's soft, and vintage. 

Finally, a design template for the pictures they post should be consistent. For example, Oreo did a campaign where they posted for 100 days. Each day they had posted a simple picture of an Oreo with a design and a post, making it recognizable to their customers. 

When strolling through their feed, customers are more likely to stop and recognize a company's post when it's visually consistent with their other posts. 

Savannah Perez's curator insight, October 28, 2014 2:51 PM

4 Ways Visual Design Can Improve Your Social Media Marketing

 

This week I read an article by Zach Kitschke, who discussed the importance of visuals while promoting your social media marketing.   I felt this article was important especially for our project to promote the College of Business.   Kitschke breaks down the key aspects into four easy steps to implement this into your own content.  The first thing a company needs to do is determine their color palette.   For example everyone knows that McDonalds has the golden arches on a red background.  This allows customers to recognize your brand.   If a company does not have a color scheme, it is important to think about the company’s personality when picking the colors.  Next, it is important to determine the font your brand uses.  Not only should a company pick a font that reflects them well but they should also be consistent with this font throughout their content they share with the public.   Kitschke then discusses adding a filter to the photos a company incorporates in their social media content.  Lastly, it is important to be consistent with your templates.  So each and every time a company uses their fonts, filters, and colors they should be used together to promote the company’s image in a clearer manner.  Kitschke touched on four key topics for company’s to remember, and steps as simple as choosing a color scheme to represent the personality of a company is something that some might not think of before reading his article.  For example, I never thought to that choosing a filter that fits best with your current design elements is something I would not have thought of prior to this.  

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L'étonnant pouvoir des couleurs

À chaque couleur sa personnalité, vue par Jean-Gabriel Causse dans L'Étonnant Pouvoir des couleurs (éd. du Palio)
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Faites le bon choix de couleurs pour votre identité visuelle

Faites le bon choix de couleurs pour votre identité visuelle | La couleur de votre marketing | Scoop.it
Elles ont leur personnalité, leurs effets propres et leur territoire de prédilection. Bien choisies, les couleurs sont d'une efficacité redoutable pour sublimer le message de la marque.
C-Marketing's insight:

"La couleur est une arme redoutable de différenciation"

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Infographic: The Sound of Color

Infographic: The Sound of Color | La couleur de votre marketing | Scoop.it

Creating a color palette with your favorite music.


Color and music are both about evoking emotions; why not combine them? This infographic shows beautiful abstract visualizations, based on color palettes inspired by each album.


Via Lauren Moss
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Youcef Kébaïli's curator insight, April 24, 2014 5:40 AM

Couleurs et  Musiques évoquent des Émotions, cette infographie fait le lien entre les trois !

A.K.Andrew's curator insight, April 26, 2014 12:01 PM

This is amazing the correlation between sound and color translated into actual songs

Franco Llamas III's curator insight, May 31, 2014 9:09 PM

Data Visualization Infograph

 

Strength: Easy to follow and to understand, catches eye

Weakness: Not that much data on it, usually can only comfortably fit one or two pieces of data

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Search by Color? A Little-Known Trick to Find the Right Image | MindShift

Search by Color? A Little-Known Trick to Find the Right Image | MindShift | La couleur de votre marketing | Scoop.it

Did you know you can search by color when searching for images in Google? This can be a powerful search tactic, allowing you to more quickly find the picture you need...


Via Beth Dichter
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5 Easy Ways to Improve Your Coloring

5 Easy Ways to Improve Your Coloring | La couleur de votre marketing | Scoop.it

Via Jerome Okutho
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Jerome Okutho's curator insight, April 10, 2014 12:24 PM

If you want to improve your color skills, there are a few tips and techniques you have to consider. This guide provides five useful tips you can use to improve the way you color your drawings on paper.

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Humanisez votre communication

Humanisez votre communication | La couleur de votre marketing | Scoop.it

La crise aidant, les entreprises et leurs marques ont réalisé depuis quelques années un changement de cap radical dans leur communication. Fini le faste et les paillettes, les organisations investissent aujourd’hui en masse sur l’humain avec l’espoir de casser la méfiance généralisée des consommateurs. Alors humaniser sa communication, vendeur ou pas ?

C-Marketing's insight:

Humaniser sa communication ? Oui mais à condition que cela corresponde à votre univers de marque ! Et, par pitié, bannissez "vivez l'expérience" de toute accroche. 

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Zara teste le marketing de l'indignation, un concept éprouvé (cf. Dieudonné)

Zara teste le marketing de l'indignation, un concept éprouvé (cf. Dieudonné) | La couleur de votre marketing | Scoop.it

Zara teste le marketing de l’indignation, un concept validé notamment par Dieudonné. L’imaginaire des camps d’extermination est une mine d’or pour les communicants téméraires, ou n’ayant pas le budget pour une campagne classique. 

C-Marketing's insight:

Décodage d'une pratique marketing, à mon sens, très peu recommandable ! 

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How to Use Color Filters for Fantastic Website Designs

How to Use Color Filters for Fantastic Website Designs | La couleur de votre marketing | Scoop.it
Basic technique of using color filters in the old good days in graphic design has got a new birth in the website design recently. Though the color only slightly dilutes the whole design.
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Color Theory 101: Deconstructing 7 Famous Brands' Color Palettes

Color Theory 101: Deconstructing 7 Famous Brands' Color Palettes | La couleur de votre marketing | Scoop.it
Learn about the basics of color theory using 7 real-life examples.
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Marsala - Pantone Color of the Year 2015

Marsala - Pantone Color of the Year 2015 | La couleur de votre marketing | Scoop.it
Introducing Marsala Pantone Color of the Year 2015, a naturally robust and earthy wine red color from pantone.
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Pourquoi rapprocher le service client et le marketing pour une vision unique du consommateur?

Pourquoi rapprocher le service client et le marketing pour une vision unique du consommateur? | La couleur de votre marketing | Scoop.it

La digitalisation des usages et l’impact sur le parcours d’achat des consommateurs ont multiplié leurs interactions avec les marques. Mais ces contacts devenus plus directs et fréquents rapprochent-ils pour autant les marques de leurs clients ?


D’après une récente enquête[1] le challenge le plus souvent cité par les organisations est celui d’ « approfondir la connaissance client ».  54,3% des organisations l’ont en effet mentionné parmi leurs trois principaux challenges rencontrés. 

C-Marketing's insight:

C’est autour du client que doivent s’organiser et collaborer les services client et marketing des entreprises pour se diriger d’un même pas vers le succès. 

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16 Ways To Use Color To Bolster Your Personal Brand

16 Ways To Use Color To Bolster Your Personal Brand | La couleur de votre marketing | Scoop.it

When you think of IBM, is there a color that comes to mind? How about breast cancer or UPS? Global brands use color to create recognition.


According to a University of Loyola study, “Color increases brand recognition by up to 80 percent.” Companies also use color to stand out and reinforce their attributes.


Color is a valuable tool in your personal branding toolbox. Color creates impact. According to NYU Professor Adam Alter who wrote Drunk Tank Pink, “Color sells, it persuades, it cajoles.” 

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Les préférences des couleurs selon le sexe

Les préférences des couleurs selon le sexe | La couleur de votre marketing | Scoop.it
Cette infographie dévoile les relations au niveau des couleurs entre les hommes ou femmes et la différence de perception selon leur sexe.
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COOLORS : un nouvel outil pour construire son nuancier de couleurs

COOLORS : un nouvel outil pour construire son nuancier de couleurs | La couleur de votre marketing | Scoop.it
Nous l’avons déjà évoqué ensemble plusieurs fois, lors de la création d’un site internet, plusieurs étapes sont primordiales, et…
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Infographic: Fonts + Colors that Drive the World's Top Brands

Infographic:  Fonts + Colors that Drive the World's Top Brands | La couleur de votre marketing | Scoop.it

'We took a look at the world’s top 100 brands to determine which fonts, colors and formats were the most popular choices. Our infographic provides some good food for thought if you’ve hit a road block on your latest logo design.'


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Jon C's curator insight, July 10, 2013 8:26 PM

study of brands and colours

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The Art of Color Coordination

The Art of Color Coordination | La couleur de votre marketing | Scoop.it

Via Jerome Okutho
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Jerome Okutho's curator insight, December 14, 2013 11:00 PM

Color combinations are the backbone of any good graphic design or painting. This reference guide explains the concepts of color combinations and the impact colors have on our understanding of an image.

Emily Cocores's curator insight, May 13, 2014 3:44 PM

This is useful for any creative outlet, not just web design!

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The Common Problems in Picking Colors

The Common Problems in Picking Colors | La couleur de votre marketing | Scoop.it

Via Jerome Okutho
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Jerome Okutho's curator insight, February 4, 2014 1:32 AM

This useful reference guide illustrates the importance of color selection when composing digital art. The guide includes explanations about scattered palettes and color relationships. If you want you're trying to select a color palette of a design you're working on this tutorial may come in handy.

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How Product Packaging Affects Buying Decisions [Infographic]

How Product Packaging Affects Buying Decisions [Infographic] | La couleur de votre marketing | Scoop.it
Customer Behavior - Is your product packaging conveying the right message? Here's a look at the elements of successful packaging and how they affect consumers.
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Le bad buzz Zara: la perception au coeur de l'e-reputation

Le bad buzz Zara: la perception au coeur de l'e-reputation | La couleur de votre marketing | Scoop.it
Aucune marque n'est à l'abri du bad buzz. Le dernier en date: celui de Zara, la marque-enseigne espagnole spécialisée dans la distribution de vêtements.
C-Marketing's insight:

Bad buzz subi ou voulu, telle est la vraie question ! 

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Stabilo se lance dans le digital avec un feutre virtuel sur mobile !

Stabilo se lance dans le digital avec un feutre virtuel sur mobile ! | La couleur de votre marketing | Scoop.it
Pour accompagner sa campagne internationale Stripe up your life, Stabilo France lance, avec l\'agence Josiane, une expérience innovante : Stripe Me Up
C-Marketing's insight:

Une campagne innovante: "Stripe up your life" !

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Vin : orange, la nouvelle couleur à déguster

Vin : orange, la nouvelle couleur à déguster | La couleur de votre marketing | Scoop.it

Il y a du rouge, du blanc, du rosé, du jaune... Alors pourquoi pas de l'orange ? C'est la nouvelle tendance à déguster. Quelques vignerons relancent une mode vieille de l'Antiquité, qui consiste à vinifier les raisins blancs avec la peau, et parfois les rafles. 

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