La couleur de vot...
Follow
Find
3.6K views | +0 today
Scooped by C-Marketing
onto La couleur de votre marketing
Scoop.it!

The Lego Gender Gap Through The Decades (PHOTOS)

The Lego Gender Gap Through The Decades (PHOTOS) | La couleur de votre marketing | Scoop.it
Lamenting the prevalence of toystore gender stereotypes, a wise little girl named Riley once said: "Some girls like superheroes, some girls like princesses; some boys like superheroes, some boys like princesses.
more...
No comment yet.
La couleur de votre marketing
Couleurs, émotions, sens & expériences en marketing.
Curated by C-Marketing
Your new post is loading...
Your new post is loading...
Scooped by C-Marketing
Scoop.it!

Storytelling haute couture: les couleurs de Chanel

Storytelling haute couture: les couleurs de Chanel | La couleur de votre marketing | Scoop.it
Noir | Blanc | Beige | Or | Rouge
Cinq couleurs emblématiques présentées magistralement dans une vi...
C-Marketing's insight:

La 11e vidéo de la web-série inside-chanel. A regarder absolument.

more...
No comment yet.
Rescooped by C-Marketing from MarketingHits
Scoop.it!

Best Colors for New Brands #branding

Best Colors for New Brands #branding | La couleur de votre marketing | Scoop.it

When it comes to creating a brand image, your color choice represents one of the most powerful and telling features of your brand.  Think about all the iconic brands that you know, and then see if you can identify their brand color scheme.  More often than not, your mental image of each brand will involve a dominant color, a statement that makes them stand out from the rest.  This type of brand recognition is achieved through consistency and repetition.  When the same color scheme is used in all aspects of brand marketing, your audience will identify specific colors with your brands.  But what are the best colors for new brands?


Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by C-Marketing from Digital-News on Scoop.it today
Scoop.it!

Infographic: The Psychology and ROI of Color - Marketing Technology Blog

Infographic: The Psychology and ROI of Color - Marketing Technology Blog | La couleur de votre marketing | Scoop.it
Infographic: The Psychology and ROI of Color by Douglas Karr on Marketing Technology Blog

Via Thomas Faltin
more...
No comment yet.
Rescooped by C-Marketing from Digital-News on Scoop.it today
Scoop.it!

What Emotional Responses To Colors Do People Experience?

What Emotional Responses To Colors Do People Experience? | La couleur de votre marketing | Scoop.it
When marketing and selling, color plays a huge role because there are very particular emotional responses to colors. Here's what those responses are.

Via Thomas Faltin
more...
No comment yet.
Rescooped by C-Marketing from Public Relations & Social Media Insight
Scoop.it!

How Colors Affect Conversion Rate

How Colors Affect Conversion Rate | La couleur de votre marketing | Scoop.it

...Did you know that color accounts for 85% of the reason why you purchased a specific product? Or that full-colored ads in magazines are recognized 26% more than black and white ads?


The psychological elements go even deeper when you look at the specific meanings of colors. For example, if you use the color blue on your products, it will give your customers a calming effect…while black, on the other hand, gives your customers a sense of exclusivity.


So, the real question that comes to mind is: how should you use color within your marketing?...


Via Jeff Domansky
more...
Ali Anani's curator insight, January 26, 9:19 PM

What color does your marketing sing?

Intriguing Networks's curator insight, January 27, 12:11 PM

Designers ignore this at your peril and marketers make sure your designers knows, becuase they don't always like 'evidence' to spoil their scheme...

Marie Clement's curator insight, January 30, 5:11 AM

Interesting article - the blue & orange combination to attract impulse buyers is evident on most eCommerce sites - now I know why!

Rescooped by C-Marketing from Glossarissimo!
Scoop.it!

(FR) - Dictionnaire des noms de couleurs | pourpre.com

(FR) - Dictionnaire des noms de couleurs | pourpre.com | La couleur de votre marketing | Scoop.it

"Bienvenue sur "chroma", le dictionnaire des noms de couleurs.

Ce dictionnaire thématique a pour objectif de regrouper les noms de la langue française utilisés pour désigner une couleur, une teinte, une nuance. Vous y trouverez bien entendu les noms courants comme "rouge", "ambre", "olive", mais aussi des noms plus rares ou (malheureusement ?) inusités: voyez "mordoré", "zinzolin", "purpurin"... Y sont également présents des mots qui indiquent une nuance de couleur, sans la définir pleinement: "verdoyant", "métallique", "plombé"... Ces termes sont appelés ici "qualificatifs", à défaut d'une meilleure désignation.


Via Stefano KaliFire
more...
No comment yet.
Scooped by C-Marketing
Scoop.it!

How to Use Colour to Improve Your Visual Social Media Marketing Strategy

How to Use Colour to Improve Your Visual Social Media Marketing Strategy | La couleur de votre marketing | Scoop.it
As we all know, images get more likes, comments and shares etc on social media. But did you know that the colours used in your images could also affect engagement? The infographic below from Social...
more...
No comment yet.
Scooped by C-Marketing
Scoop.it!

Le pouvoir des couleurs sur la vente en magasin

Le pouvoir des couleurs sur la vente en magasin | La couleur de votre marketing | Scoop.it

Certaines couleurs font-elles vendre plus que d'autres ? D'après Jean-Gabriel Causse, auteur du récent ouvrage "L'Étonnant pouvoir des couleurs" (éditions du Palio), cela ne fait aucun doute.  

more...
No comment yet.
Scooped by C-Marketing
Scoop.it!

Les Couleurs - Inside CHANEL (VF) - YouTube

Noir. Blanc. Beige. Or. Rouge. Cinq couleurs emblématiques, cinq codes. Autant d'inspirations pour une signature. Dans le chapitre 11 de Inside CHANEL, cinq ...
more...
No comment yet.
Scooped by C-Marketing
Scoop.it!

Color Communications

Color Communications | La couleur de votre marketing | Scoop.it
Communicating with color is more accurate and effective thanks to Munsell Color. An artist and an educator, Munsell developed his color theory to bring clarity to color communication by establishing an orderly system for accurately identifying every color that exists. The right color standard makes communicating with color faster, easier and more cost effective. #infographics
more...
No comment yet.
Scooped by C-Marketing
Scoop.it!

How to Choose the Best Colors for Your Presentations

How to Choose the Best Colors for Your Presentations | La couleur de votre marketing | Scoop.it

Choosing the right colors for your presentation can quickly become a surprisingly difficult task. It’s easy to know when color combinations don’t look good, but it’s tougher to figure out what actually works.

C-Marketing's insight:

Presentation color selection matters. Choose wisely.

more...
No comment yet.
Scooped by C-Marketing
Scoop.it!

What’s the Key to Viral Marketing? ‘Emotional’ Content

What’s the Key to Viral Marketing? ‘Emotional’ Content | La couleur de votre marketing | Scoop.it
21 Flares Facebook 3 Twitter 14 LinkedIn 3 Google+ 0 StumbleUpon 0 Buffer 1 Email -- 21 Flares ×

There’s a lot of science behind content (...) (What’s the Key to Viral Marketing?
more...
No comment yet.
Scooped by C-Marketing
Scoop.it!

Couleurs et influence dans le processus d'achat

Couleurs et influence dans le processus d'achat | La couleur de votre marketing | Scoop.it
Une grande partie de la décision d'achat est basée sur des indicateurs visuels et plus précisément sur les couleurs. Voyez comment cette influence s'exerce
more...
yveline jacob's curator insight, March 7, 2:27 AM

A lire , à connaître

Rescooped by C-Marketing from Sensational Color
Scoop.it!

The Importance of Color Choice in Marketing | Stealth Blog

The Importance of Color Choice in Marketing | Stealth Blog | La couleur de votre marketing | Scoop.it
When you understand how someone reacts to color you can solicit a specific response, it’s like copywriting, but for a completely different part of the brain

Via Kate Smith
more...
Kate Smith's curator insight, July 21, 4:54 AM

Another #color #infographic The Importance of Color Choice in Marketing. When you land on the page, click the image to enlarge enough to read the details.

Rescooped by C-Marketing from MarketingHits
Scoop.it!

Color Psychology in Brands #infographic

Color Psychology in Brands #infographic | La couleur de votre marketing | Scoop.it

Color adds zest to life and conveys a message even stronger than words. The concept of color psychology is based on the same and is widely utilized in different areas of life including marketing, graphic design, interior design and what not. Each color is associated to a specific emotion and behavior and this fact is widely exploited by some of the top brands of the world. For instance, a number of social media sites make use of the color blue owing to the fact that is it is rated as the most favorite color by a vast majority. The use of color psychology in brands helps companies to capture the attention of their target market in a more efficient manner. 


Via Brian Yanish - MarketingHits.com
more...
Alejandro Coronado's curator insight, March 3, 5:53 AM

add your insight...

Rescooped by C-Marketing from Digital-News on Scoop.it today
Scoop.it!

The science of colors in marketing

The science of colors in marketing | La couleur de votre marketing | Scoop.it
Have you ever wondered why Facebook is blue, or Coca-Cola's logo is red? Color affects purchasing decisions, so read these pointers before you redesign your website.

Via Thomas Faltin
more...
No comment yet.
Rescooped by C-Marketing from Digital Delights - Digital Tribes
Scoop.it!

Psychology of Color [Infographic]

Psychology of Color [Infographic] | La couleur de votre marketing | Scoop.it
Perhaps no choice is as vital to marketing as color. Whether you are selecting the color for a product or for your email marketing campaign, color has

Via Ana Cristina Pratas
more...
Les Howard's curator insight, May 10, 2013 7:44 AM

Interesting for an aspect of visual literacy

Melissa Kreger's curator insight, May 10, 2013 9:21 AM

Consider the impact of color when desiging a classroom. 

AnnC's curator insight, May 10, 2013 6:20 PM

I have always loved the effect of color on people - it is fascinating!

Rescooped by C-Marketing from Digital-News on Scoop.it today
Scoop.it!

The Psychology of Color in Marketing and Branding - Huffington Post

The Psychology of Color in Marketing and Branding - Huffington Post | La couleur de votre marketing | Scoop.it

When it comes to picking the "right" color, research has found that predicting consumer reaction to color appropriateness in relation to the product is far more important than the individual color itself. 


Via Thomas Faltin
C-Marketing's insight:

Si vous vous intéressez à l'influence des couleurs en marketing & branding, ceci est un "must read". Vous y trouverez en plus de multiples références. 

more...
No comment yet.
Scooped by C-Marketing
Scoop.it!

How Colors Smell

How Colors Smell | La couleur de votre marketing | Scoop.it
“Fruity” smells red, and other associations from a new study (RT @arlenenewbigg: �� What do colors smell like?
more...
No comment yet.
Scooped by C-Marketing
Scoop.it!

What Does Your Logo Color Says About Your Company?

Different shades are associated with different emotions and industries. Is your logo conveying what you want it to?
more...
No comment yet.
Scooped by C-Marketing
Scoop.it!

Vidéo d’animation – les outils pour créer ses palettes de couleurs

Vidéo d’animation – les outils pour créer ses palettes de couleurs | La couleur de votre marketing | Scoop.it
Comme promis, voici notre deuxième article destiné à vous aider à définir votre charte chromatique ! Si vous avez manqué le premier, découvrez
more...
No comment yet.
Scooped by C-Marketing
Scoop.it!

Le pantonier des marques luxe, couleur iconique Cartier, Tiffany, Dior

Le pantonier des marques luxe, couleur iconique Cartier, Tiffany, Dior | La couleur de votre marketing | Scoop.it

Les marques luxe consolident leur image basée sur un paradoxe alliant patrimoine et modernité. Dans ce patrimoine, la couleur iconique joue un rôle majeur d’identification et de reconnaissance, mais aussi de singularité.

more...
No comment yet.
Scooped by C-Marketing
Scoop.it!

Core Concepts in Color Theory

Core Concepts in Color Theory | La couleur de votre marketing | Scoop.it

There is no right or wrong way to use color, but it is important to learn some general concepts and theories to gain an understanding about how colors work together. Humans respond to color in a very unique way. Color can affect our mood as well as our behavior. It's interesting to examine color theory by exploring color relationships and color schemes.

more...
No comment yet.
Scooped by C-Marketing
Scoop.it!

Why Facebook Is Blue: The Science of Colors in Marketing - - The Buffer Blog

Why Facebook Is Blue: The Science of Colors in Marketing - - The Buffer Blog | La couleur de votre marketing | Scoop.it
How do colors affect us when we buy things? The latest research reveals the science of colors in marketing and how to use it for your advantage:
more...
No comment yet.
Scooped by C-Marketing
Scoop.it!

Doctor Disruption » 11 Reasons why Sensory Marketing makes ...

Doctor Disruption » 11 Reasons why Sensory Marketing makes ... | La couleur de votre marketing | Scoop.it
If your brand has ideals or wants to be associated with cleanliness, what colour would you choose? Perhaps white best conveys the right associations for an 'innocent' brand. If you are a brand of shampoo that is strong and ...
more...
No comment yet.