What's missing from most healthcare marketing programs
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Are iPads overhyped for doctors?

Are iPads overhyped for doctors? | What's missing from most healthcare marketing programs | Scoop.it
The use of Apple iPads for certain tasks in an internal medicine residency program fell short of initial high expectations, although users reported overall satisfaction with the tools, according to study results published in an article in...

Via Richard Meyer
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eMedToday's curator insight, May 14, 2013 8:28 PM

Even though new technologies are sometime over hyped, the conclusion on ipad use:

 

A recent report by Manhattan Research found that the rate of tablet adoption among doctors has jumped to 72 percent. And in a survey published earlier this year, nearly three-fourths of healthcare providers said that tablets improve their workflow. The latter survey consisted of 152 healthcare respondents who use tablets on a regular basis.

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Infographic: What's Missing from Most Healthcare Marketing Programs?

Infographic: What's Missing from Most Healthcare Marketing Programs? | What's missing from most healthcare marketing programs | Scoop.it
Not long ago I was on an airplane and started making a list of the major elements that are missing from many hospital marketing programs. Those are the kind of things I do at 30,000 feet. I thought...

Via Richard Meyer
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eMedToday's curator insight, May 9, 2013 10:12 PM

Great simple summary of what is missing from hosptials marketing programs