It was a bad season for crops. Your food harvest was too little to carry your family through to the next harvest. The time you devoted to growing cotton kept you from growing more food and the money you earned from the cotton company is still not enough to meet your needs. You were desperate then and you're desperate now. You have a family of 6, you have no money and no food. How are you going to feed your family? Today you don't have any other crops to sell, so you have to find another way to survive... You take actions into your own hands and go out and kill an elephant so your family can survive. Conservationists around the world now hate you. They call you a greedy, selfish, inhumane poacher without even knowing the whole story... Watch the video below and see how COMACO figured out this crucial connection between poor, hungry people and conservation of animals and ecosystems.