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Girls Rising Documentary: Social Media Marketing Phenomenon

Girls Rising Documentary: Social Media Marketing Phenomenon | What's Good for Girls | Scoop.it
The producers of a new film about girls and education made Facebook and Twitter their publicists.

 

The producers of Girl Rising, a 100-minute film featuring nine stories of heroic girls from around the world, concluded that they would circumvent the traditional route of theater distribution and rely instead on social-media tools—Facebook, Twitter, LinkedIn—to drive their message and build a community.Girl Rising has more than 245,000 fans on Facebook, and the film will open next week. About 500 screenings have been requested nationwide, with more than 32,000 tickets pre-reserved.

 

“In today’s world if you can get your message out early enough, you can find your super-fan,” says Holly Gordon, executive producer, explaining that the phrase “super-fan” is borrowed from Burger King, designated for people who visit six times a week. Theaters were booked through the site GATHR.us, where anyone can sign up and reserve a movie theater near them with the proviso they get a hundred friends to agree to come. “Sort of like having a party in someone else’s theater,” says Gordon..."


Via siobhan-o-flynn
Ann Klotz's insight:

Richard, the film maker, came to Laurel School today; we ae so fortunate!

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Jeni Mawter's curator insight, March 5, 2013 9:32 PM

Inspirational in content and process.

Jeni Mawter's comment, March 5, 2013 9:33 PM
Inspirational in content and process!
Ursula O'Reilly Traynor's comment, March 6, 2013 4:13 AM
way to go!
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Rescooped by Ann Klotz from Tracking Transmedia
Scoop.it!

Girls Rising Documentary: Social Media Marketing Phenomenon

Girls Rising Documentary: Social Media Marketing Phenomenon | What's Good for Girls | Scoop.it
The producers of a new film about girls and education made Facebook and Twitter their publicists.

 

The producers of Girl Rising, a 100-minute film featuring nine stories of heroic girls from around the world, concluded that they would circumvent the traditional route of theater distribution and rely instead on social-media tools—Facebook, Twitter, LinkedIn—to drive their message and build a community.Girl Rising has more than 245,000 fans on Facebook, and the film will open next week. About 500 screenings have been requested nationwide, with more than 32,000 tickets pre-reserved.

 

“In today’s world if you can get your message out early enough, you can find your super-fan,” says Holly Gordon, executive producer, explaining that the phrase “super-fan” is borrowed from Burger King, designated for people who visit six times a week. Theaters were booked through the site GATHR.us, where anyone can sign up and reserve a movie theater near them with the proviso they get a hundred friends to agree to come. “Sort of like having a party in someone else’s theater,” says Gordon..."


Via siobhan-o-flynn
Ann Klotz's insight:

Richard, the film maker, came to Laurel School today; we ae so fortunate!

more...
Jeni Mawter's curator insight, March 5, 2013 9:32 PM

Inspirational in content and process.

Jeni Mawter's comment, March 5, 2013 9:33 PM
Inspirational in content and process!
Ursula O'Reilly Traynor's comment, March 6, 2013 4:13 AM
way to go!
Rescooped by Ann Klotz from Voices in the Feminine - Digital Delights
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Isaac Asimov on Curiosity, Taking Risk, and the Value of Space Exploration in Muppets Magazine

Isaac Asimov on Curiosity, Taking Risk, and the Value of Space Exploration in Muppets Magazine | What's Good for Girls | Scoop.it
"To make discoveries, you have to be curious about why the universe is the way it is."

In the summer of 1983, Muppet Magazine invited sci

Via Ana Cristina Pratas
Ann Klotz's insight:

Note his comments, now 30 years old, about working together...

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Rescooped by Ann Klotz from Soundtrack
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Girl Rising Main Theme - Lorne Balfe

The main theme (featuring solo vocals by Tori Letzler) to 10x10's new documentary, Girl Rising, chronicling the lives of girls around the globe. The film pre...

Via Christopher Coleman
Ann Klotz's insight:

Such a gorgeous film.  Educate a girl, change the world.

 

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