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Video Is the Next Frontier for Email Marketers

Video Is the Next Frontier for Email Marketers | What planners read | Scoop.it
While only one-quarter of marketers polled currently use video in email marketing, the technique seems on the precipice of significant growth. But marketers say they need to first develop video content in order to take advantage of this new channel.
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Twitter Looks to Emulate Google With Keyword Ad Targeting

Twitter Looks to Emulate Google With Keyword Ad Targeting | What planners read | Scoop.it
The explosion of search advertising in the mid-2000s put keywords on the advertising pedestal, letting brands pinpoint specific, intent-laden words they’d like to target against.
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Users Seek Out the Truth in Online Reviews - eMarketer

Users Seek Out the Truth in Online Reviews - eMarketer | What planners read | Scoop.it
Concerns about the inauthenticity of online reviews have prompted some review sites to take steps to combat fraudulent posts.
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HEATMAP: What You Really See When You Look At Facebook

HEATMAP: What You Really See When You Look At Facebook | What planners read | Scoop.it
Users look at ads more than they say they do.
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How Marketing Will Change In 2013: The Strategic Forecast

How Marketing Will Change In 2013: The Strategic Forecast | What planners read | Scoop.it
In Part One of our 2013 marketing forecast, we asked a number of high-level creative types for their educated predictions on how their jobs and the marketing landscape would change in 2013.Now, we’re passing the mic to the strategists.
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trendwatching.com's Trend Briefing covering "10 Crucial Consumer Trends for 2013"

trendwatching.com's Trend Briefing covering "10 Crucial Consumer Trends for 2013" | What planners read | Scoop.it
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Influencia - Etudes - Le règne des femmes sur le e-commerce

Influencia - Etudes - Le règne des femmes sur le e-commerce | What planners read | Scoop.it
Le shopping féminin change et les marques accumulent les certitudes fondatrices de leurs nouvelles stratégies marketing et digitales.
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Smartphones Help Drive Users to Facebook - eMarketer

Smartphones Help Drive Users to Facebook - eMarketer | What planners read | Scoop.it
The smartphone has wormed its way into pretty much every hour of the day, with the majority of US owners reaching for their devices first thing after waking up.
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Traditional Media Ad Spend Dips Lower as More Dollars Shift to Digital - eMarketer

Traditional Media Ad Spend Dips Lower as More Dollars Shift to Digital - eMarketer | What planners read | Scoop.it
Marketers see digital as the future, and expect digital ad spending to grow over the next year as traditional media ad spending declines. Business-to-consumer (B2C) marketing will command the largest chunk of company revenues, according to marketers.
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Facebook Takes On Google, But Private, Personalized, Social Search Has No Clear Winner Yet | TechCrunch

Facebook Takes On Google, But Private, Personalized, Social Search Has No Clear Winner Yet  | TechCrunch | What planners read | Scoop.it
Facebook launched Graph Search today, its own version of a private, personalized social search engine.
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10 Online Marketing Trends for 2013

10 Online Marketing Trends for 2013 | What planners read | Scoop.it
From gamification to local to analytics, a look at what's going to move the needle in marketing this year.
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Creative Forecast: How Marketing Will Change In 2013

Creative Forecast: How Marketing Will Change In 2013 | What planners read | Scoop.it
Anyone working in or observing the marketing world (and reading Co.Create) can predict a few of the bigger themes and issues that will be of increased relevance in the coming year.
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