What is Marketing Today ?
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What is Marketing Today ?
Anything about marketing !
Curated by Lsantiargarin
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Rescooped by Lsantiargarin from Public Relations & Social Media Insight
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Liquid Gold | The Flack

Liquid Gold | The Flack | What is Marketing Today ? | Scoop.it

...In my work for Colgate's laundry products, it was validated that P&G's Tide brand is the industry's gold standard when it comes to getting things clean. In fact, at the previous agency, I worked on Tide's campaign to find the"Dirtiest Kid in America," and the promotion that put a few real diamonds in P&G's Spic N Span boxes to celebrate the brand's diamond anniversary. Most had cubic zirconia, but when shoppers started ripping open boxes onto supermarket floors, the widely covered promotion ended.

Today, a piece in New York Magazine reveals just how valuable this "liquid gold" Tide has become....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 10, 2013 12:24 AM

Nice brand storytelling from Peter Himler...

Rescooped by Lsantiargarin from Public Relations & Social Media Insight
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Story marketing can power your PR program in the New Year | PRSA Tactics

Story marketing can power your PR program in the New Year | PRSA Tactics | What is Marketing Today ? | Scoop.it
As more companies invest in content marketing, PR practitioners have an unparalleled opportunity to share engaging narratives with key audiences to raise awareness, build relationships and motivate action.

 

...For PR people, story marketing presents an opportunity that almost can’t be overstated. Content Marketing is attracting huge chunks of marketing resources.  According to a survey by the Content Marketing Institute, 25 percent of total U.S. B2B marketing budgets were devoted to it in 2012 and 60 percent of respondents plan to increase their commitment in 2013....


Via Jeff Domansky
Lsantiargarin's insight:

 

A Good Material for Marketeers To Start  The Year 2013 !!

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Jeff Domansky's curator insight, January 5, 2013 9:40 PM

Heidi Sullivan suggest storytelling as fuel for your PR program.