...According to Neilson Global trust survey back in 2009, only 14% of people trust ads while 78% of people trust consumers’ recommendations.
While the number may change today, the concept of consumers trusting their friends’ recommendations remains the same.
Recently, I wanted to watch a movie and I couldn’t decide if I should watch Wreck it Ralph or Rise of the Guardians, so I asked my editor Henry for his opinion, and he recommended me to watch Wrect it Ralph. I went with his suggestion and I didn’t regret it. But guess who just lost one customer here because somebody I trust pointed me the other way?
The big question is how do you find these influencers or brand advocates? There are a couple of tools out there that can help you with that....
Via Jeff Domansky