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How To Identify Your Social Media Influencers | iStrategy Blog

How To Identify Your Social Media Influencers | iStrategy Blog | What is Marketing Today ? | Scoop.it

...According to Neilson Global trust survey back in 2009, only 14% of people trust ads while 78% of people trust consumers’ recommendations.

 

While the number may change today, the concept of consumers trusting their friends’ recommendations remains the same.

 

Recently, I wanted to watch a movie and I couldn’t decide if I should watch Wreck it Ralph or Rise of the Guardians, so I asked my editor Henry for his opinion, and he recommended me to watch Wrect it Ralph. I went with his suggestion and I didn’t regret it. But guess who just lost one customer here because somebody I trust pointed me the other way? 

 

The big question is how do you find these influencers or brand advocates? There are a couple of tools out there that can help you with that....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 16, 2013 3:40 PM

Aaron Lee shares a useful list of five social media tools to help you identify "influencers"...

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How to Generate Leads With SlideShare -- & Your Biz Stories |

How to Generate Leads With SlideShare -- & Your Biz Stories | | What is Marketing Today ? | Scoop.it
Are you using SlideShare? Would you like more leads? In this article I'll reveal how to use SlideShare to generate quality leads. SlideShare for Leads?

 

SlideShare is the world’s largest content-sharing community for professionals.

Data collected by ComScore and presented in an infographic by Column Five Media,SlideShare: The Quiet Giant of Content Marketing, reveals SlideShare has 5 times more traffic from business owners than Facebook, Twitter, YouTube and LinkedIn (which now owns SlideShare)....


Via Karen Dietz, Jeff Domansky
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Linda Buckmaster's curator insight, January 15, 2013 11:32 AM

A comprehensive articles regarding quality leads by SlideShare

Ron McIntyre's curator insight, January 16, 2013 11:22 AM

Good article on SlideShare but also review the provider of the site also.  New concept that could work for social biz.

Karen Dietz's comment, January 16, 2013 11:39 AM
Love the comments Jeff, Linda and Ron! Yes, SlideShare holds lots of potential for businesses -- plus it is very easy to use. I love it because the learning curve is so short.
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Can Social Media Sell Soap? | NY Times

Can Social Media Sell Soap? | NY Times | What is Marketing Today ? | Scoop.it

Social media networks were supposed to be the greatest marketing machines on earth. It hasn’t worked out that way — yet....

 

Debates rage as quants accuse one another of counting the wrong things. Take I.B.M.’s Black Friday study. While the numbers indicate that few shoppers clicked directly from a social network to buy a laptop or a fridge, some may have seen ads that later led to a purchase. If so, valuable influence went unmeasured. “I.B.M. is looking at a single point in time,” says Dan Neely, the chief executive of Networked Insights, a marketing analytics company. Neely’s team followed Macy’s Black Friday campaign on Twitter, which started weeks before the big day; it generated a viral flurry on the network, he says. Clearly, many big advertisers are still believers: last week, Facebook shares got a boost from reports that Walmart, Samsung and other boldfaced names have recently stepped up social-media advertising.

 

But gauging the effectiveness of these ads is still a challenge. “It’s hard to measure influence,” says Steve Canepa, I.B.M.’s general manager for media and entertainment.

 

That, in fact, may be the ultimate lesson to draw from the social media marketing miracle that wasn’t. The impact of new technologies is invariably misjudged because we measure the future with yardsticks from the past....


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Jeff Domansky's curator insight, January 5, 2013 3:53 PM

I liked Stephen Baker's look at social advertising and what's on the horizon. Hat tip to @ayna90 for sourcing this.

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How To Attack An Internet Marketing Castle - Secret Matrix Shows Even Top Websites Have Weaknesses

How To Attack An Internet Marketing Castle - Secret Matrix Shows Even Top Websites Have Weaknesses | What is Marketing Today ? | Scoop.it
Even Top Websites Have Strengths and Weaknesses
As a Marketing Director for Atlantic BT I always want to know the same things when a new customer is…

Via Martin (Marty) Smith, Jeff Domansky
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Martin (Marty) Smith's curator insight, January 16, 2013 1:08 AM

When new clients come to Atlantic BT we want to know four metrics:

* Traffic Rank.

* Social Following numbers.

* Pages and Inbound Links.

* PageRank (PR) for the home page and top interior page.

I've been an Internet marketer long enough to be able to almost tell a website's entire story from those 4 numbers. Each of these metrics is tied to the other in telling ways.

Strengths and Weaknesses of Top Websites
If you create a matrix of these values for the top websites it are easy to know where even an Apple is strong or weak. Apple has amazing page spread and links, but its traffic position doesn't deserve a PR9.

When you've been playing SEO games for more than 10 years you know Apple's inbound links include .edu links and those are the secret gold of the web. Google values .edu links higher. I just saw a demonstration of this when one of the cancer centers we are working with on Cure Cancer Starter was pulling a PR6 with the least amount of support I've seen.

The difference was in WHO was linking and again it was .edu links that helped the website achieve more than you or I could with the same page spread and inbound link numbers. WHO links to you is very important.

The chart above and on the link shows each website, no matter how all powerful, has areas for improvement. If you are entering a crowded web space do an analysis like this to help determine where to attack existing castles. If you want to attack Apple you would be a fool to attempt to out link them or page spread 'em.

Social would be the right breach weapon to use with Apple. Frankly I wouldn't envy anyone trying to attack Apple, but the point is if Apple has vulnerabilities so do your competitors.

 

Jeff Domansky's curator insight, January 16, 2013 3:29 PM

Valuable reading and social marketing analysis from Marty Smith...

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6 Twitter Contest Ideas Worth Exploring

6 Twitter Contest Ideas Worth Exploring | What is Marketing Today ? | Scoop.it
Pin It Twitter contests help you spread the love – and reach important marketing objectives.


A Twitter contest is a great way to increase engagement, increase followers as well as increase product awareness.


Via Neal Schaffer, Jenneil Peters, Jeff Domansky
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Jeff Domansky's curator insight, January 6, 2013 4:43 PM

Aaron Lee's article is very helpful for marketers or any business or organization planning a contest online. Twitter could be perfect for you.

Amanda Hoffmann's curator insight, July 26, 2013 9:24 PM

TWITTER CONTEST IDEAS 

ENGAGEMENT

INCREASE FOLLOWERS

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Look beyond news for mobile innovation

Look beyond news for mobile innovation | What is Marketing Today ? | Scoop.it

The list of breakthrough interfaces for reading news on smartphones is a short one. Instapaper is arguably the pioneer in this area, with its focus on a simple reading experience. Vox Media’s SB Nation iPhone app cleverly grouped news updates about the same topic (Vox tweaked that design in its current web app approach.)

 

But many mobile news apps and sites are little more than re-skinned RSS readers, and surprisingly few publishers even bother to format their email newsletters for easy reading on iPhones and BlackBerries. When we were creating Quartz earlier this year, we needed to look for inspiration to non-news applications, such as the Clear to-do list app — it’s hard to find boldness and creativity in the news industry’s smartphone products.


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Jeff Domansky's curator insight, January 4, 2013 11:47 PM

News industry and business are lagging in mobile innovation...

Martin (Marty) Smith's comment, January 5, 2013 12:03 AM
Mobile changes everything, so look beyond the obvious or create beyond the obvious to disrupt a space that is all about disruption.