2013: Content Gets a Ride as King | PBS MediaShift | What is Marketing Today ? | Scoop.it

Dorian Benkoil offers his digital media predictions for 2013 including:

-       (Quality) content will be king

-       Corollary: video content rises

-       Corollary 2: mobile rising

-       The rise of "in-stream" advertising

-       The rise of images

-       Distribution will be queen

-       Types of advertising will separate further

-       Rise of data

-       Honorable mentions: regulation, book publishers.


Via Jeff Domansky