What is Marketing...
Follow
113 views | +0 today
What is Marketing Today ?
Anything about marketing !
Curated by Lsantiargarin
Your new post is loading...
Your new post is loading...
Rescooped by Lsantiargarin from Public Relations & Social Media Insight
Scoop.it!

Tell me you love me: use of 'favouriting' on Twitter soars | Econsultancy

Tell me you love me: use of 'favouriting' on Twitter soars | Econsultancy | What is Marketing Today ? | Scoop.it
Do you favourite tweets on Twitter? Has your use of this feature increased over the last year?

 

If the answer is yes, then you are not alone.

 

A graph from Isaac Hepworth demonstrates exactly how favouriting on Twitter has increased over the last 12 months. It all stems from the major update to the platform Twitter released in December 2011....

 

It's interesting to note how a change like this from Twitter, albeit a fairly significant one, can begin to alter the way people use a network.

Favouriting increased. But, according to Twitter, it increased in a very specific way. It was often @-replies (i.e. messages that were only really intended to be seen by the recipient) that were being favourited more than more general tweets....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 16, 2013 11:51 PM

It's an interesting look at the "favoriting" trend as well as a reminder that it can be very useful for curation as well as letting someone know you liked their tweet.

Rescooped by Lsantiargarin from Public Relations & Social Media Insight
Scoop.it!

How To Attack An Internet Marketing Castle - Secret Matrix Shows Even Top Websites Have Weaknesses

How To Attack An Internet Marketing Castle - Secret Matrix Shows Even Top Websites Have Weaknesses | What is Marketing Today ? | Scoop.it
Even Top Websites Have Strengths and Weaknesses
As a Marketing Director for Atlantic BT I always want to know the same things when a new customer is…

Via Martin (Marty) Smith, Jeff Domansky
more...
Martin (Marty) Smith's curator insight, January 16, 2013 1:08 AM

When new clients come to Atlantic BT we want to know four metrics:

* Traffic Rank.

* Social Following numbers.

* Pages and Inbound Links.

* PageRank (PR) for the home page and top interior page.

I've been an Internet marketer long enough to be able to almost tell a website's entire story from those 4 numbers. Each of these metrics is tied to the other in telling ways.

Strengths and Weaknesses of Top Websites
If you create a matrix of these values for the top websites it are easy to know where even an Apple is strong or weak. Apple has amazing page spread and links, but its traffic position doesn't deserve a PR9.

When you've been playing SEO games for more than 10 years you know Apple's inbound links include .edu links and those are the secret gold of the web. Google values .edu links higher. I just saw a demonstration of this when one of the cancer centers we are working with on Cure Cancer Starter was pulling a PR6 with the least amount of support I've seen.

The difference was in WHO was linking and again it was .edu links that helped the website achieve more than you or I could with the same page spread and inbound link numbers. WHO links to you is very important.

The chart above and on the link shows each website, no matter how all powerful, has areas for improvement. If you are entering a crowded web space do an analysis like this to help determine where to attack existing castles. If you want to attack Apple you would be a fool to attempt to out link them or page spread 'em.

Social would be the right breach weapon to use with Apple. Frankly I wouldn't envy anyone trying to attack Apple, but the point is if Apple has vulnerabilities so do your competitors.

 

Jeff Domansky's curator insight, January 16, 2013 3:29 PM

Valuable reading and social marketing analysis from Marty Smith...

Rescooped by Lsantiargarin from Public Relations & Social Media Insight
Scoop.it!

Story marketing can power your PR program in the New Year | PRSA Tactics

Story marketing can power your PR program in the New Year | PRSA Tactics | What is Marketing Today ? | Scoop.it
As more companies invest in content marketing, PR practitioners have an unparalleled opportunity to share engaging narratives with key audiences to raise awareness, build relationships and motivate action.

 

...For PR people, story marketing presents an opportunity that almost can’t be overstated. Content Marketing is attracting huge chunks of marketing resources.  According to a survey by the Content Marketing Institute, 25 percent of total U.S. B2B marketing budgets were devoted to it in 2012 and 60 percent of respondents plan to increase their commitment in 2013....


Via Jeff Domansky
Lsantiargarin's insight:

 

A Good Material for Marketeers To Start  The Year 2013 !!

more...
Jeff Domansky's curator insight, January 5, 2013 9:40 PM

Heidi Sullivan suggest storytelling as fuel for your PR program.

Rescooped by Lsantiargarin from Public Relations & Social Media Insight
Scoop.it!

Social basics: 10 of the best engagement and analytics tools | memeburn

Social basics: 10 of the best engagement and analytics tools | memeburn | What is Marketing Today ? | Scoop.it

Social media has revolutionised the ways in which the game of marketing, advertising and promotion is played. Almost every brand that exists is now roaring out loud on social media. But there is a lot of skepticism over what makes an impact and what goes unheard. To let brands gauge the impact of their efforts and the direction in which they should focus, social media tools were introduced to make managing and analyzing the data that emanated from overflowing conversations easier.

 

Now, with so many tools cluttering the space, it’s an ordeal to decide what might work for you. If you’re just starting out in social media and looking for something to make running and measuring your campaigns a bit easier, here are a few of the most widely used and effective social media management and analytics tools available...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 5, 2013 3:15 PM

You may want to try several of these terrific analytics tools.

Rescooped by Lsantiargarin from Public Relations & Social Media Insight
Scoop.it!

How To Tell If A Tweet Is Credible | AllTwitter

How To Tell If A Tweet Is Credible | AllTwitter | What is Marketing Today ? | Scoop.it

You see them all the time – outrageous tweets making outrageous claims. You know the work-from-home scams are just that, of course, but what about tweets that pop up during emergencies? If you use Twitter for the latest breaking news, or worse – depend on the information it provides during an emergency – you may be in trouble.

 

Unless, that is, you could tell if a tweet was credible or not.

 

Well, we have some tips from people who have been studying just that....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 2, 2013 8:11 PM

Interesting research that supports your gut instincts nicely...

Abuu- Sakariya Abdullahi's comment, January 3, 2013 1:15 AM
cnn
Rescooped by Lsantiargarin from Public Relations & Social Media Insight
Scoop.it!

How To Identify Your Social Media Influencers | iStrategy Blog

How To Identify Your Social Media Influencers | iStrategy Blog | What is Marketing Today ? | Scoop.it

...According to Neilson Global trust survey back in 2009, only 14% of people trust ads while 78% of people trust consumers’ recommendations.

 

While the number may change today, the concept of consumers trusting their friends’ recommendations remains the same.

 

Recently, I wanted to watch a movie and I couldn’t decide if I should watch Wreck it Ralph or Rise of the Guardians, so I asked my editor Henry for his opinion, and he recommended me to watch Wrect it Ralph. I went with his suggestion and I didn’t regret it. But guess who just lost one customer here because somebody I trust pointed me the other way? 

 

The big question is how do you find these influencers or brand advocates? There are a couple of tools out there that can help you with that....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 16, 2013 3:40 PM

Aaron Lee shares a useful list of five social media tools to help you identify "influencers"...

Rescooped by Lsantiargarin from Public Relations & Social Media Insight
Scoop.it!

Social media sites you should ditch in 2013 | Ragan.com

Social media sites you should ditch in 2013 | Ragan.com | What is Marketing Today ? | Scoop.it
StumbleUpon, Digg, and Empire Avenue—among others—aren't worth the trouble, this blogger says.

 

Do you feel like you must be on all social media sites? They can eat up a lot of your time if you are on every one. I've joined most of them in the past three years, and have seen many of them change. A few don't drive the traffic they once did to my websites or blogs. Why spend time on them if they are not productive?

 

Here is my list of social media sites you should ditch...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 10, 2013 3:36 PM

Social media food for thought. I agree. You need to focus on key social channels delivering ROI....

malek's curator insight, January 11, 2013 8:01 AM

Time for change

Rescooped by Lsantiargarin from Public Relations & Social Media Insight
Scoop.it!

2013: Content Gets a Ride as King | PBS MediaShift

2013: Content Gets a Ride as King | PBS MediaShift | What is Marketing Today ? | Scoop.it

Dorian Benkoil offers his digital media predictions for 2013 including:

-       (Quality) content will be king

-       Corollary: video content rises

-       Corollary 2: mobile rising

-       The rise of "in-stream" advertising

-       The rise of images

-       Distribution will be queen

-       Types of advertising will separate further

-       Rise of data

-       Honorable mentions: regulation, book publishers.


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 5, 2013 8:01 PM

This is a must-read for PR, marketing and content pros....

Rescooped by Lsantiargarin from Public Relations & Social Media Insight
Scoop.it!

Why Brands Must Embrace Visual Social Media in 2013 | Corporate Eye

Why Brands Must Embrace Visual Social Media in 2013 | Corporate Eye | What is Marketing Today ? | Scoop.it

As 2013 begins, social media marketing has already grown a bit old school. Today, the marketing world is still hot on the social media marketing trail, but the trail has diverged. There are different paths with cheerleaders along the way no matter which path a marketer follows.

 

Ideally, marketers should find the path down the middle that marries all of the elements of social media marketing, but most are not there yet. Many of today’s marketers are still choosing a single path to focus on or jumping back and forth.

For example, those paths include the data and metrics focus, the storytelling focus, the visual focus, and more. This article hones in on the visual focus with the help of two great infographics that visually share the data and tell the story of visual storytelling. Appropriate, don’t you think?...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 4, 2013 4:03 PM

Some smart thinking and insight for marketing and PR pros...

Martin (Marty) Smith's comment, January 4, 2013 4:13 PM
Jeff. Funny thing is I was just arranging to video a session for tomorrow. Visual is king in 2013. Great Scoop. Marty
Martin (Marty) Smith's curator insight, January 4, 2013 4:14 PM

Truer words have NOT been spoken. Embrace the visualization of EVERYTHING or get passed over. Rocking great scoop by Jeff.