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What is Marketing Today ?
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Liquid Gold | The Flack

Liquid Gold | The Flack | What is Marketing Today ? | Scoop.it

...In my work for Colgate's laundry products, it was validated that P&G's Tide brand is the industry's gold standard when it comes to getting things clean. In fact, at the previous agency, I worked on Tide's campaign to find the"Dirtiest Kid in America," and the promotion that put a few real diamonds in P&G's Spic N Span boxes to celebrate the brand's diamond anniversary. Most had cubic zirconia, but when shoppers started ripping open boxes onto supermarket floors, the widely covered promotion ended.

Today, a piece in New York Magazine reveals just how valuable this "liquid gold" Tide has become....


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Jeff Domansky's curator insight, January 10, 2013 12:24 AM

Nice brand storytelling from Peter Himler...

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Why Brands Must Embrace Visual Social Media in 2013 | Corporate Eye

Why Brands Must Embrace Visual Social Media in 2013 | Corporate Eye | What is Marketing Today ? | Scoop.it

As 2013 begins, social media marketing has already grown a bit old school. Today, the marketing world is still hot on the social media marketing trail, but the trail has diverged. There are different paths with cheerleaders along the way no matter which path a marketer follows.

 

Ideally, marketers should find the path down the middle that marries all of the elements of social media marketing, but most are not there yet. Many of today’s marketers are still choosing a single path to focus on or jumping back and forth.

For example, those paths include the data and metrics focus, the storytelling focus, the visual focus, and more. This article hones in on the visual focus with the help of two great infographics that visually share the data and tell the story of visual storytelling. Appropriate, don’t you think?...


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Jeff Domansky's curator insight, January 4, 2013 4:03 PM

Some smart thinking and insight for marketing and PR pros...

Martin (Marty) Smith's comment, January 4, 2013 4:13 PM
Jeff. Funny thing is I was just arranging to video a session for tomorrow. Visual is king in 2013. Great Scoop. Marty
Martin (Marty) Smith's curator insight, January 4, 2013 4:14 PM

Truer words have NOT been spoken. Embrace the visualization of EVERYTHING or get passed over. Rocking great scoop by Jeff. 

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Top 20 Free Social Media Monitoring Tools For 2013 | Steve Farnsworth

Top 20 Free Social Media Monitoring Tools For 2013 | Steve Farnsworth | What is Marketing Today ? | Scoop.it

From time to time, every digital marketer needs a quick and easy social monitoring tool to use for various projects, and if it is free that is all the better. While not an exhaustive list, it is a strong collection of the most popular free tools available. I hope you find what you need here.

 

This list is based on over 400 votes collected at The Steveology Blog from June 2012 to the end of the year. Depending on your needs, you will likely require to use more than just one tool to monitor your brand on the social web since no one tool will be perfect.

 

Section Criteria
I selected the tools for the poll this list is based if they were completely free, or having a permanent free option that I felt actually provided value, (At the time of the list creation), and each service had been recommended by two or more 3rd parties I respected....


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Jeff Domansky's curator insight, January 4, 2013 11:31 PM

Useful list of free social media monitorig tools from Steve Farnsworth.

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10 big mobile trends to look out for in 2013 | memeburn

10 big mobile trends to look out for in 2013 | memeburn | What is Marketing Today ? | Scoop.it

Hey, remember back when mobile was the next big thing? These days, it’s just the thing. If you don’t have a mobile strategy, you might as well not have a strategy at all.

 

As the space evolves though, so does the way we use mobile devices. Think about it, what was once just a means of calling people in an emergency is now your diary, calculator, gaming centre and means of accessing the internet.

With that in mind MEF, the global community for mobile content and commerce, has unveiled its predictions for the path mobile is likely to take over the next few months....


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Jeff Domansky's curator insight, January 5, 2013 3:03 PM

Excellent look at implications of mobile. Great quote also: "If you don’t have a mobile strategy, you might as well not have a strategy at all."

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Can Social Media Sell Soap? | NY Times

Can Social Media Sell Soap? | NY Times | What is Marketing Today ? | Scoop.it

Social media networks were supposed to be the greatest marketing machines on earth. It hasn’t worked out that way — yet....

 

Debates rage as quants accuse one another of counting the wrong things. Take I.B.M.’s Black Friday study. While the numbers indicate that few shoppers clicked directly from a social network to buy a laptop or a fridge, some may have seen ads that later led to a purchase. If so, valuable influence went unmeasured. “I.B.M. is looking at a single point in time,” says Dan Neely, the chief executive of Networked Insights, a marketing analytics company. Neely’s team followed Macy’s Black Friday campaign on Twitter, which started weeks before the big day; it generated a viral flurry on the network, he says. Clearly, many big advertisers are still believers: last week, Facebook shares got a boost from reports that Walmart, Samsung and other boldfaced names have recently stepped up social-media advertising.

 

But gauging the effectiveness of these ads is still a challenge. “It’s hard to measure influence,” says Steve Canepa, I.B.M.’s general manager for media and entertainment.

 

That, in fact, may be the ultimate lesson to draw from the social media marketing miracle that wasn’t. The impact of new technologies is invariably misjudged because we measure the future with yardsticks from the past....


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Jeff Domansky's curator insight, January 5, 2013 3:53 PM

I liked Stephen Baker's look at social advertising and what's on the horizon. Hat tip to @ayna90 for sourcing this.

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2013: Content Gets a Ride as King | PBS MediaShift

2013: Content Gets a Ride as King | PBS MediaShift | What is Marketing Today ? | Scoop.it

Dorian Benkoil offers his digital media predictions for 2013 including:

-       (Quality) content will be king

-       Corollary: video content rises

-       Corollary 2: mobile rising

-       The rise of "in-stream" advertising

-       The rise of images

-       Distribution will be queen

-       Types of advertising will separate further

-       Rise of data

-       Honorable mentions: regulation, book publishers.


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Jeff Domansky's curator insight, January 5, 2013 8:01 PM

This is a must-read for PR, marketing and content pros....

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Want to be a Public Relations Survivor? Be Prepared to Change, Constantly | Pro PR

Want to be a Public Relations Survivor? Be Prepared to Change, Constantly | Pro PR | What is Marketing Today ? | Scoop.it

Over the past year, I found my company, Thornley Fallis, repeatedly competing for assignments against non-traditional competitors. Ad agencies invading our turf. Digital boutiques. Marketing agencies. Management consultants.

 

An increasing proportion of the assignments we won from clients incorporated digital communications as a core element. Throughout 2012, we saw the budgets for these assignments shift away from traditional public relations activities to digital. The budgets didn’t shrink. The allocations against digital activities increased.

 

In a world like this, if you want to be a Public Relations Survivor, you must be willing to reinvent yourself constantly. That’s what the most successful firms in the communications marketplace are doing. And that’s what we’re doing at my firm.

 

And here’s the indicator that drives this home. Today, only about half of Thornley Fallis’ revenues are from what would have been considered traditional public relations services. The other half? Video production, public engagement, content marketing, design and development....


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Jeff Domansky's curator insight, January 5, 2013 9:58 PM

A key insight Joe Thornley noted further: "You’ve probably noticed the absence of social media from that list. Where’s social? Integrated across everything we do. What was hot a few years ago has become simply the common entry fee."

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6 Twitter Contest Ideas Worth Exploring

6 Twitter Contest Ideas Worth Exploring | What is Marketing Today ? | Scoop.it
Pin It Twitter contests help you spread the love – and reach important marketing objectives.


A Twitter contest is a great way to increase engagement, increase followers as well as increase product awareness.


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Jeff Domansky's curator insight, January 6, 2013 4:43 PM

Aaron Lee's article is very helpful for marketers or any business or organization planning a contest online. Twitter could be perfect for you.

Amanda Hoffmann's curator insight, July 26, 2013 9:24 PM

TWITTER CONTEST IDEAS 

ENGAGEMENT

INCREASE FOLLOWERS

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 @Webbiquity

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 @Webbiquity | What is Marketing Today ? | Scoop.it
What do buyers really want from social media? What's the source of the largest share of social traffic to websites? (It's not what you almost certainly think.)

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Eduardo Malagón's curator insight, January 9, 2013 6:20 AM

This is a great job with a lot of interesting info!

ben bernard's comment, January 13, 2013 9:14 PM
my new scoops http://www.scoop.it/t/direct-marketing-services
Bella Fairchild's curator insight, January 14, 2013 3:50 PM

Demographicss are important to know

 

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Where Social Media Will Grow in 2013 (and Where It Won't) | Augie Ray

Where Social Media Will Grow in 2013 (and Where It Won't) | Augie Ray | What is Marketing Today ? | Scoop.it

Social Media has had a terrific ride for the past several years, but the days of easy growth are gone. In fact, the days of easy anything in social are behind us. For many brands, 2013 will be a year of social media disappointment.

With so many consumers spending so much time in social media and expecting so much of brands, our investments in social will continue to grow, but that does not mean our results will grow, at least in easily measurable ways. Certainly, all of our brands will earn more fans, see more comments and collect more retweets, but we all know this is no longer enough--our bosses want to know the business results we are delivering, and fans simply are not a business benchmark.

Success in 2013, more than ever, will be measured in difficult metrics and not easy ones, and increasingly, it will come not just from the Marketing department but from every corner of the enterprise. To succeed in 2013 and beyond, organizations must recognize how social media is altering the way we live, work and conduct business and not just the way we kill time on Facebook.

Here is where (I believe) social will grow and where it will stumble and stagnate in 2013...


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Jeff Domansky's curator insight, January 2, 2013 7:20 PM

Ex-Forrester consultant Augie Ray offers must-read insight for everyone in "social business". And I guess that would be eveyone LOL...

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How To Tell If A Tweet Is Credible | AllTwitter

How To Tell If A Tweet Is Credible | AllTwitter | What is Marketing Today ? | Scoop.it

You see them all the time – outrageous tweets making outrageous claims. You know the work-from-home scams are just that, of course, but what about tweets that pop up during emergencies? If you use Twitter for the latest breaking news, or worse – depend on the information it provides during an emergency – you may be in trouble.

 

Unless, that is, you could tell if a tweet was credible or not.

 

Well, we have some tips from people who have been studying just that....


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Jeff Domansky's curator insight, January 2, 2013 8:11 PM

Interesting research that supports your gut instincts nicely...

Abuu- Sakariya Abdullahi's comment, January 3, 2013 1:15 AM
cnn
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Your Network: Professional Context vs. Personal Context

Your Network: Professional Context vs. Personal Context | What is Marketing Today ? | Scoop.it

What Reid Hoffman writes in this post might be obvious to some but it's a fundamental point I see others overlook more often than not. Context is really important both in real life and on social media.

If you extend that train of thought, you realize that the topic you're addressing also changes the context. Which is why bringing curation with the right context under a topic-centric model is so important.


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Beth Kanter's comment, November 16, 2012 1:15 PM
context is everything on the Internet - been saying that for 20 years ...
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A 1945 Essay on Information Overload, “Curation,” and Open-Access Science

A 1945 Essay on Information Overload, “Curation,” and Open-Access Science | What is Marketing Today ? | Scoop.it
There is a new profession of trail blazers, those who find delight in the task of establishing useful trails through the enormous mass of the common record.

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Lisa Labon's curator insight, January 28, 2013 9:52 AM

Mind boggling to think what that the overload of content he speaks of is now created in a single day, every day.

garassini's curator insight, March 11, 2013 6:51 AM

Applicare il metodo delle associazioni mentali all'archiviazione e alla ricerca delle informazioni. La visione profetica di Vannevar Bush.

Ken Feltman's curator insight, April 25, 10:48 AM

Prescient

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Twitter for Educators Beginner's Guide | Educational Technology and Mobile Learning

Twitter for Educators Beginner's Guide | Educational Technology and Mobile Learning | What is Marketing Today ? | Scoop.it

There are several reasons why you, as a teacher and educator, should be using Twitter.

 

First , it is free , easy to use and have a user friendly interface which allows you to keep updated of the latest about whoever you are following.

 

Second,  Twitter is heavily populated by educators and there is probably no other online social networking platform where you can find such a  huge conglomeration of educators and teachers in one single platform as is the case  in Twitter.

 

Chances are, as Twitter user , you will definitely  meet and make
acquaintances with other fellow teachers from all around the world.

 

This will help you exchange learning and teaching experiences with them, expand your knowledge base and , above all, grow professionally.

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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PR Flubs, Missed Opportunities and the Human Touch | PRBreakfastClub

PR Flubs, Missed Opportunities and the Human Touch | PRBreakfastClub | What is Marketing Today ? | Scoop.it

If you haven’t heard of Health Management Associates (HMA), that’s ok, few would probably know who they are. That is unless you watched the 60 Minutes segment this past Sunday on how they are allegedly encouraging administrators and physicians at hospitals they own to admit as many patients as possible, in order to boost profits. The public company, headquartered in Naples, FL and whose shares are traded on the NYSE, “through its subsidiaries owns and operates (15) general acute care hospitals and other health care facilities in non-urban communities”, as reported on their Wall Street Journal company profile.

 

If you did see the segment and immediately wondered about a company response to the allegations, then one of your first instincts may have been to see what it was, and maybe (like me) you hopped on Facebook to see what they were posting, damage control, community engagement, etc. Here is a $5.1 billion company I thought, with a gigantic network and hundreds of thousands of patients moving in and out of their facilities every year. Surely they are on social media by now, taking advantages of its potential to reach out, interact, inform, and entertain their community. Instead, I found nothing. No social media presence at all. Zip.

 

If you click around their Web site it looks clean, informative, professional, and…missing something. The absence of social media channels for a company who clearly now has a crisis on their hands makes you wonder why they decided to forgo participation when the channel could have served them well in the wake of the 60 Minutes report....


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Jeff Domansky's curator insight, January 4, 2013 8:58 PM

Really good example of where social media could have played a valuable, positive role in a crisis...and didn't...

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Look beyond news for mobile innovation

Look beyond news for mobile innovation | What is Marketing Today ? | Scoop.it

The list of breakthrough interfaces for reading news on smartphones is a short one. Instapaper is arguably the pioneer in this area, with its focus on a simple reading experience. Vox Media’s SB Nation iPhone app cleverly grouped news updates about the same topic (Vox tweaked that design in its current web app approach.)

 

But many mobile news apps and sites are little more than re-skinned RSS readers, and surprisingly few publishers even bother to format their email newsletters for easy reading on iPhones and BlackBerries. When we were creating Quartz earlier this year, we needed to look for inspiration to non-news applications, such as the Clear to-do list app — it’s hard to find boldness and creativity in the news industry’s smartphone products.


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Jeff Domansky's curator insight, January 4, 2013 11:47 PM

News industry and business are lagging in mobile innovation...

Martin (Marty) Smith's comment, January 5, 2013 12:03 AM
Mobile changes everything, so look beyond the obvious or create beyond the obvious to disrupt a space that is all about disruption.
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Social basics: 10 of the best engagement and analytics tools | memeburn

Social basics: 10 of the best engagement and analytics tools | memeburn | What is Marketing Today ? | Scoop.it

Social media has revolutionised the ways in which the game of marketing, advertising and promotion is played. Almost every brand that exists is now roaring out loud on social media. But there is a lot of skepticism over what makes an impact and what goes unheard. To let brands gauge the impact of their efforts and the direction in which they should focus, social media tools were introduced to make managing and analyzing the data that emanated from overflowing conversations easier.

 

Now, with so many tools cluttering the space, it’s an ordeal to decide what might work for you. If you’re just starting out in social media and looking for something to make running and measuring your campaigns a bit easier, here are a few of the most widely used and effective social media management and analytics tools available...


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Jeff Domansky's curator insight, January 5, 2013 3:15 PM

You may want to try several of these terrific analytics tools.

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3 Social Networks to Watch in 2013 [+ Marty's Different Pics]

3 Social Networks to Watch in 2013 [+ Marty's Different Pics] | What is Marketing Today ? | Scoop.it

"While there’s little reason to ignore the reigning kings of the social media sphere, early adoption of smaller, niche networks can pay dividends."

 

The first network on this watchlist won't surprise you, the second one you probably haven't heard of, and the third one will likely make you laugh out loud in disbelief. The first two make a lot of sense to pay attention to and I'm willing to keep half an eye on the third based on this endorsement. Join me?

 

Click through the photo for the full story.


Via REwebCentral, Mike Ellsworth, Martin (Marty) Smith, Jeff Domansky
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Jeff Domansky's comment, January 6, 2013 5:29 PM
Mike. a MySpace turnaround would be quite something not to mention an investor windfall LOL.
Mike Ellsworth's comment, January 6, 2013 7:10 PM
Jeff, I know it, right? Justin would be rolling in it . . .
Mike Ellsworth's comment, January 6, 2013 7:10 PM
Jeff, I know it, right? Justin would be rolling in it . . .
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Story marketing can power your PR program in the New Year | PRSA Tactics

Story marketing can power your PR program in the New Year | PRSA Tactics | What is Marketing Today ? | Scoop.it
As more companies invest in content marketing, PR practitioners have an unparalleled opportunity to share engaging narratives with key audiences to raise awareness, build relationships and motivate action.

 

...For PR people, story marketing presents an opportunity that almost can’t be overstated. Content Marketing is attracting huge chunks of marketing resources.  According to a survey by the Content Marketing Institute, 25 percent of total U.S. B2B marketing budgets were devoted to it in 2012 and 60 percent of respondents plan to increase their commitment in 2013....


Via Jeff Domansky
Lsantiargarin's insight:

 

A Good Material for Marketeers To Start  The Year 2013 !!

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Jeff Domansky's curator insight, January 5, 2013 9:40 PM

Heidi Sullivan suggest storytelling as fuel for your PR program.

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Beyond the Information Dump, by Tom Kuhlmann |

Beyond the Information Dump, by Tom Kuhlmann | | What is Marketing Today ? | Scoop.it

A question frequently asked is how to move beyond linear, click-and-read elearning. Our tendency is to build info-centric courses that push information out. To move past this we need to build courses that are learner-centric. And one way to do that is to switch from courses that push content out to courses that have the learners pull content in.

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Social Media Marketing ‘Done Right’

Social Media Marketing ‘Done Right’ | What is Marketing Today ? | Scoop.it

Social Media Marketing ‘done right’ is a thing of beauty while Social Media Marketing ‘done wrong’ is just a waste of time! So, you ask; how in the world is Social Media Marketing done right?


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Inspirational Quotes's comment, January 8, 2013 3:21 AM
in the end it is all about the budget
Fiona Hawkins's curator insight, January 8, 2013 4:32 AM

Social Media Marketing is a powerful tool that deserves the same critical level of intelligent planning as other marketing channels. A good agency will help achieve your business objectives through this media.

Barbara Kurts's comment, January 8, 2013 8:22 PM
my topics here http://www.scoop.it/t/health-leads-plus
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11 tips for introverts who want to embrace public speaking

11 tips for introverts who want to embrace public speaking | What is Marketing Today ? | Scoop.it
I’m inherently introverted and hate doing sales, pitches, speaking opportunities, etc, but as a founder and I can’t avoid it. what tips do you have for overcoming these fears?

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Christine Michel's curator insight, March 14, 2013 5:29 AM

Quelques pistes pour sortir de votre phobie de prendre la parole en pratiquant...

Diane VanSwol's curator insight, May 12, 2013 1:57 AM

Higher level than my students need, but still has some good points.

Karen Ostenried's curator insight, May 29, 2013 2:30 AM

A different take on some things.

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How to Prepare for Press Interviews | Journalistics

How to Prepare for Press Interviews | Journalistics | What is Marketing Today ? | Scoop.it

As the next installment in my series on message planning and delivery, I’d like to focus on preparing for media and analyst interviews – a critical component to generating brand awareness for your organization (or clients) and taking your message to the masses, one journalist at a time.

 

Here are the steps I recommend you take in preparation for media interviews, in order to consistently deliver your key messages to the influencers that reach your target audiences....


Via Jeff Domansky
Lsantiargarin's insight:

I definitely recommend this for those into Marketing. It's a very good Insight and Guide !!

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Jeff Domansky's curator insight, January 2, 2013 8:39 PM

Jeremy Porter covers media training basics nicely...

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Capture, Collect and Organize Any Web Page, Image or Doc with CapturetoCloud

 

 


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Dolly Bhasin 's curator insight, December 31, 2012 11:41 PM

Looks god! Need to try this year!

RPattinson-Daily's curator insight, January 4, 2013 10:26 AM

from Robin Good:

CapturetoCloud is a web-based app that allows anyone to capture, collect and organize into collections any type of image, PDF, web page or Google doc that can be found online.

CapturetoCloud offers the option to keep collections "private", and to invite any number of people to collaborate and contribute to any specific collection.

Free version available (limited to capturing 200 items and having three collections).

Read a full review about CapturetoCloud:http://www.ilovefreesoftware.com/15/webware/free-online-collaboration-tool-to-collaborate-on-a-task-together.html

Plans and pricing: http://capturetocloud.com/plans-pricing/

Video tutorials:http://capturetocloud.com/products/videos/

More info: http://capturetocloud.com/

Alfredo Corell's curator insight, January 8, 2013 6:44 PM

 

CapturetoCloud is a web-based app that allows anyone to capture, collect and organize into collections any type of image, PDF, web page or Google doc that can be found online.

 

CapturetoCloud offers the option to keep collections "private", and to invite any number of people to collaborate and contribute to any specific collection.

 

Free version available (limited to capturing 200 items and having three collections).

 

Read a full review about CapturetoCloud: http://www.ilovefreesoftware.com/15/webware/free-online-collaboration-tool-to-collaborate-on-a-task-together.html

 

Plans and pricing: http://capturetocloud.com/plans-pricing/

 

Video tutorials: http://capturetocloud.com/products/videos/

 

More info: http://capturetocloud.com/

 

 

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Medium less-is-more design and the simple power of words

Medium less-is-more design and the simple power of words | What is Marketing Today ? | Scoop.it
"Less is more" is a principle that made the success of some great products. Take the iPhone in its early days for instance: much less features than competing smartphones at that time but a beautiful interface that brought an ease-of-use never seen before.

Medium seems to be going down that path by focusing on delivering true wysiwyg editing on an online service while removing a lot of the bells and whistles that Wordpress and other platforms have.

While this is certainly interesting and exciting, I wonder whether it won't make this too impressive for the casual blogger or writer. With Medium, it seems like you won't be able to rely on anything else than the simple power of words. But then again, it might be the intention: getting the best storytellers excited about the platform rather than an attempt to democratize publishing?
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