Regardless of whether you are in business, trying to put your startup on the map, new to the working world or focus mostly on non-profit work, LinkedIn is a very good networking tool to help you achieve your professional goals.
Via Mark Strozier
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Rescooped by Lsantiargarin from Designer's Resources onto What is Marketing Today ? |
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Rescooped by Lsantiargarin from Modern Marketer |
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Facebook has alwayswanted to edge in on Twitter’s Interest Graph.
The idea is, it’s a boon for ad dollars, as Twitter’s real-time stream taps into the immediate sentiment of the crowd. Facebook’s Friend Graph, while powerful, isn’t designed for immediacy.
Via The Fish Firm
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Rescooped by Lsantiargarin from Modern Marketer |
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Facebook has alwayswanted to edge in on Twitter’s Interest Graph.
The idea is, it’s a boon for ad dollars, as Twitter’s real-time stream taps into the immediate sentiment of the crowd. Facebook’s Friend Graph, while powerful, isn’t designed for immediacy.
Via The Fish Firm
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Rescooped by Lsantiargarin from Public Relations & Social Media Insight |
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Did you know that 36 percent of people surveyed in a recent poll admitted to posting TV or movie spoilers onto their favourite social media sites?
What if I told you that one in ten social networkers have been unfriended due to their prolific posting of political content, one in four Facebook users intentionally post status updates that are so vague that their friends are compelled to ask for more detail, and that almost a full quarter (24 percent) of young men admit to creeping on an ex’s social media profile at least once a month?....
Via Jeff Domansky
Carlos Mateos's curator insight,
February 8, 8:23 AM
Sería interesante analizar el tipo de contenidos en salud en medios sociales. En un somero análisis podemos encontrar con empresas o incluso profesionales que sólo envían información comercial en Twitter o Facebook (y que pierden más seguidores que ganan a menos que estén muy interesados en sus promociones), con quienes mezclan intereses personales y profesionales, quienes se escoran claramente hacia una ideología, los que nunca interactúan, los creadores de contenido, los seguidores... ¿Quién se anima a una clasificación?
Simon Hamer's curator insight,
February 8, 9:17 AM
I'd guess I'm a connector and I've not even looked at the names
Sigrid de Kaste's curator insight,
February 8, 10:57 PM
Very interesting facts here...taking it with a BIG smile...!
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Rescooped by Lsantiargarin from Designer's Resources |
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Regardless of whether you are in business, trying to put your startup on the map, new to the working world or focus mostly on non-profit work, LinkedIn is a very good networking tool to help you achieve your professional goals.
Via Mark Strozier
Elsie Whitelock's curator insight,
March 5, 4:59 PM
Some useful tips for LinkedIn, especially how to turn off updates whilst updating your profile.
Dave Cottrell's curator insight,
March 12, 12:35 PM
With so many head hunters using LinkedIn to match prospects with corporations, shouldn't you make sure your profile is a good one?
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Rescooped by Lsantiargarin from Public Relations & Social Media Insight |
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...The first 90 seconds of the spot were fantastic. As a viewer, I learned some of the steps the nation’s leading beverage company is taking to provide us with healthier drinking options. It has more than 180 low- and no-calorie options, many of which have replaced higher-calorie offerings in school vending machines. It has created smaller, portion-controlled sizes as well as boldly stated the calorie count of each drink on its cans. It supports initiatives like the Boys & Girls Clubs that encourage kids and young adults to get active. These efforts have helped reduce the average calories per serving across the soda industry’s products in the United States by about 22 percent.
That’s a fantastic story, if it stopped there. If Coca-Cola had admitted that overconsumption of its higher-calorie beverages has led to greater numbers of obese individuals while emphasizing its efforts to offer healthier beverage options, portion control and transparency in calorie counts, I’d applaud it (though would wonder why its message warranted a 90-second spot). But it didn’t admit the truth, and the ad didn’t stop there.
At about the 90-second mark, Coca-Cola’s storytelling machine went off the rails. Instead of coming clean and admitting that it’s a source of the problem, it proclaimed that “all calories count, no matter where they come from.” The line was made intentionally vague because it implies something that is not true. While it’s true that all calories count, it’s untrue that they’re created equal, and that’s indisputable....
Via Jeff Domansky
Jeff Domansky's curator insight,
January 23, 11:41 PM
Jon Thomas looks at Coca -Cola's ill-conceived defense of their soft drinks as part of the obesity problem. Some good lessons for reputation management.
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Rescooped by Lsantiargarin from Travel Retail |
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KPMG has launched its sixth annual report on China’s luxury market, conducting a survey of 1,200+ Chinese middle class consumers on their luxury spending patterns and additionally interviewed CEOs and other senior executives for their views on current opportunities and challenges for the luxury sector.
Some key findings are:
• A key highlight of this year’s survey is the increased impact of the travelling Chinese consumer. Our survey notes the number of Mainland Chinese respondents travelling overseas has increased to 71 percent in 2012, from 53 percent in 2008, a significant change.
• A majority of survey respondents (72 percent) said they purchase luxury items during overseas trips, with cosmetics, watches and bags winning the top spots.
• For purchases of cosmetics and perfumes, a majority (60 percent) of respondents said Hong Kong, Taiwan and Macau were their top locations; this is a significant increase from 43 percent in 2009. Mainland China was voted their second choice,whilst Europe also saw a marked increase due to the rising number of travelling Chinese, up from 3 percent in 2009, to 20 percent in 2012.
• Chinese consumers are increasingly engaging via online forums in discussions around luxury brands; our data shows that around 70 percent of potential consumers search for luxury brands on the internet at least once a month. Additionally, it also notes a surge in online shopping intentions, with 40 percent of respondents indicating they are interested in purchasing luxury goods on the internet, a substantial increase from 22 percent in 2011.
Via Jerome Goldberg (JMG-Research)
Digital Viscosity's curator insight,
January 22, 11:07 PM
Prrrrrr, Hello Kitty. Welcome to modern Luxury!
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Rescooped by Lsantiargarin from Public Relations & Social Media Insight |
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Do you favourite tweets on Twitter? Has your use of this feature increased over the last year?
If the answer is yes, then you are not alone.
A graph from Isaac Hepworth demonstrates exactly how favouriting on Twitter has increased over the last 12 months. It all stems from the major update to the platform Twitter released in December 2011....
It's interesting to note how a change like this from Twitter, albeit a fairly significant one, can begin to alter the way people use a network.
Favouriting increased. But, according to Twitter, it increased in a very specific way. It was often @-replies (i.e. messages that were only really intended to be seen by the recipient) that were being favourited more than more general tweets....
Via Jeff Domansky
Jeff Domansky's curator insight,
January 16, 11:51 PM
It's an interesting look at the "favoriting" trend as well as a reminder that it can be very useful for curation as well as letting someone know you liked their tweet.
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Rescooped by Lsantiargarin from Public Relations & Social Media Insight |
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The future of the web won’t be about content sites that drive traffic to commerce sites. It won’t be about shopping sites or price matching sites that drive consumers to the lowest price sources.
The future is about curation, the thoughtful and useful aggregation and organization of content, context and commerce.
Here are three examples of how embracing content can drive engagement, community and ultimately commerce.
Via Herve Peitrequin, massimo facchinetti, Jeff Domansky
Herve Peitrequin's curator insight,
January 16, 4:36 AM
3 great examples of curated content not only as a marketing tool, but also as a new business model. Great article!
Jeff Domansky's curator insight,
January 16, 3:05 PM
Good lessons for content marketing and blogging...
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Rescooped by Lsantiargarin from Public Relations & Social Media Insight |
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...According to Neilson Global trust survey back in 2009, only 14% of people trust ads while 78% of people trust consumers’ recommendations.
While the number may change today, the concept of consumers trusting their friends’ recommendations remains the same.
Recently, I wanted to watch a movie and I couldn’t decide if I should watch Wreck it Ralph or Rise of the Guardians, so I asked my editor Henry for his opinion, and he recommended me to watch Wrect it Ralph. I went with his suggestion and I didn’t regret it. But guess who just lost one customer here because somebody I trust pointed me the other way?
The big question is how do you find these influencers or brand advocates? There are a couple of tools out there that can help you with that....
Via Jeff Domansky
Jeff Domansky's curator insight,
January 16, 3:40 PM
Aaron Lee shares a useful list of five social media tools to help you identify "influencers"...
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Rescooped by Lsantiargarin from Modern Marketer |
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Why do hospitality businesses need to embrace social media as part of their marketing strategy?
Via The Fish Firm
Barbara Kurts's comment,
January 9, 11:45 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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Rescooped by Lsantiargarin from Modern Marketer |
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Traditional marketing - at it’s best - generates ‘top-of-the-funnel’ leads while traditional sales - at it’s best - converts a small percentage of those leads into sales. While in the meantime, marketing blames sales for not delivering enough new business, and sales blames low customer conversion on the lack of quality support from marketing. So what’s the missing link?
Via The Fish Firm
Marius van der Merwe's curator insight,
January 12, 5:50 PM
It eventually boils down to ord-of-Mouth marketing.
Pascal Brassier's curator insight,
February 9, 7:59 AM
See research on this points: marketing and sales gap/links.
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Rescooped by Lsantiargarin from Public Relations & Social Media Insight |
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...In my work for Colgate's laundry products, it was validated that P&G's Tide brand is the industry's gold standard when it comes to getting things clean. In fact, at the previous agency, I worked on Tide's campaign to find the"Dirtiest Kid in America," and the promotion that put a few real diamonds in P&G's Spic N Span boxes to celebrate the brand's diamond anniversary. Most had cubic zirconia, but when shoppers started ripping open boxes onto supermarket floors, the widely covered promotion ended.
Today, a piece in New York Magazine reveals just how valuable this "liquid gold" Tide has become....
Via Jeff Domansky
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Rescooped by Lsantiargarin from Travel Retail |
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Thanks to rapid urbanization, rising disposable incomes and relaxation of restrictions on foreign travel, the volume of international trips by Chinese travellers has grown from 10 million in 2000 to 83 million in 2012.
Expenditure by Chinese tourists abroad has also increased almost eightfold since 2000. Boosted by an appreciating Chinese currency, Chinese travellers spent a record US$ 102 billion in international tourism in 2012, a 40% jump from 2011 when it amounted to US$ 73 billion.
Via Jerome Goldberg (JMG-Research)
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In a world where half of Facebook posts are now images, Web editors swoon over responsive design and brands place photos in tweets, it’s clear the Internet has become a more visual place. Now, one company is looking to exploit the love of pictures with a product that both editors and advertisers can use to make digital images more interactive, engaging and, perhaps most importantly, super shareable. "If you communicate through an image, people engage with it—we know that because of Facebook," said Neil Vineberg, CMO of the two-year-old startup ThingLink. "And if you put content inside an image, the engagements go crazy." Vineberg observed that images embedded with videos, annotations or links see clickthrough rates of as much as 50 percent. Forbes recently started using ThingLink to enhance its storytelling on the Web, turning a pictorial of the Forbes 400 into an interactive infographic complete with videos, story links and data. Want to know more about Oprah or Warren Buffet? Just hover over a button embedded in the picture, then click. Some 100,000 other publishers have signed on.
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Rescooped by Lsantiargarin from Life @ Work |
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Your bank calls you to verify your recent $750 bill at an out-of-state Taco Bell, but you haven’t left town in weeks. You quickly contest the charge and request a new credit card, but when you check your wallet the compromised card is still there.
Via Barb Jemmott
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Rescooped by Lsantiargarin from Travel Retail |
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With an additional 39 million international tourists, up from 996 million in 2011, international tourist arrivals surpassed 1 billion (1.035 billion) for the first time in history in 2012. Demand held well throughout the year, with a stronger than expected fourth quarter.
By region, Asia and the Pacific (+7%) was the best performer, while by sub-region South-East Asia, North Africa (both at +9%) and Central and Eastern Europe (+8%) topped the ranking.
UNWTO forecasts international tourist arrivals to increase by 3% to 4% in 2013, much in line with its long term forecast for 2030: +3.8% a year on average between 2010 and 2020.
By region, prospects for 2013 are stronger for Asia and the Pacific (+5% to +6%), followed by Africa (+4% to +6%), the Americas (+3% to +4%), Europe (+2% to +3%) and the Middle East (0% to +5%)
Via Jerome Goldberg (JMG-Research)
Vimal Rai's curator insight,
January 29, 8:29 PM
Interesting numbers. Should we be looking closer at Africa already?
Anne Bosworth's curator insight,
January 30, 7:57 AM
I wonder if anyone feels as I do...like maybe they should hurry & get their traveling in before the world starts becoming more difficult & dangerous.
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When you need a piece of information, is it at your fingertips? Or are you constantly chasing your info like papers in the wind? It is important to capture those finer details now, so that you will...
Via Barb Jemmott
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We Are Social brings together all the latest stats on China's Social, Digital and Mobile media, offering in-depth perspective on the ways in which the world's largest population uses online services.
A full flavour of online behaviour and trends across China, so alongside the usual Social, Internet and Mobile stats, you’ll also find some amazing data on e-Commerce, m-Commerce and Location-Based Services.
Here are the headlines:
- China has 564 million internet users, and the country’s online population continues to grow at a rate of more than 4 million new users every month;
- There are at least 597 million active Social Media users in China, with Tencent’s QZone continuing to lead, both in terms of registered and active users;
- More than 1.1 billion mobile subscriptions have been activated in China, and China’s citizens activate 4 new subscriptions every second, driving growth of 10 million new subscriptions every month;
- Mobile internet continues to dominate in China, with more than 400 million people across the country accessing internet services from their phones.
Via Jerome Goldberg (JMG-Research)
Jerome Goldberg (JMG-Research)'s curator insight,
January 21, 5:02 AM
An impressive report... with impressive data!
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Rescooped by Lsantiargarin from Scoop.it on the Web |
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“Students of all ages must be trained to search, select, qualify (and therefore disqualify), then enrich with their own thought, and then use and share information.”
Via Ally Greer
Maria Claudia Londoño D.'s curator insight,
February 12, 11:56 AM
Es una competencia de gran valor y relevancia hoy día:tener factor crítico de selección de contenidos,discernimiento:frente a la gran cantidad de información a la que los estudiantes y jóvenes tienes acceso ,gracias a las TIC!
corneja's curator insight,
February 13, 8:10 AM
“If everyone can speak, to whom should I listen?” and “... how can I get heard?” #communication #content
Louise Robinson-Lay's curator insight,
March 8, 4:41 PM
Teaching the important skills of information management. A thought provoking article.
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Rescooped by Lsantiargarin from Public Relations & Social Media Insight |
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After doing this awhile, you get to see the signs of the self-promoter and the quick name-for-themselves artists. You also – with more rarity – get to meet the real deal. So, I was very pleased when he agreed to sit down and chat on topics ranging from the new directions for marketing, listening and relationships, and why “lurking” in social is a good thing....
Via Jeff Domansky
Jeff Domansky's curator insight,
January 16, 11:35 PM
What a superb interview with a thoughtful social marketing leader. Social CMO Ted Rubin shares a range of terrific insights:
- "Bloggers, or micro-publishers are totally democratizing content and creating what truly is “New Media.”
- "Consumers now have a heavy hand in the control of your brand… it is now “Generation WE,”
- "For years, PR was about control of the message. Say as little as possible and control it yourself. Now, with social media, it has been turned on its head – other people control and can freely comment on or interact with your message and share their feelings or perceptions."
- "Social media is not a passing fad… and influencers are emerging every day. Welcome to the ‘Age of Influence,’ where anyone can build an audience and effect change, advocate brands, build relationships and make a difference."
- "If you allow your employees to listen and really hear what is being said, you actually give them the ability to build relationships with your brand’s supporters and your detractors. This is your ability to build digital relationships."
- "What I see happening is that you will gain a lot of traction with the so-called “lurkers” – the silent observers – in your communities and not just with the people you are directly engaging with. Lurkers are engaging with you by watching how you interact with your communities. These are some of the most important people in your network."
- "Relationships are the new currency… the digital revolution has turned marketing on its head"
- "ROR isn’t a new concept in marketing; it’s the value that accrues over time through loyalty, recommendations and sharing."
- "Do not underestimate the value of those who simply lurk, search, and absorb content."
- "ROI is simple $’s and cents, ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing."
Just read the post at Forbes and you'll be inspired by RubIn's fresh ideas. I'm looking forward to reading his book.
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Even Top Websites Have Strengths and Weaknesses
As a Marketing Director for Atlantic BT I always want to know the same things when a new customer is…
Via Martin (Marty) Smith, Jeff Domansky
Martin (Marty) Smith's curator insight,
January 16, 1:08 AM
When new clients come to Atlantic BT we want to know four metrics:
* Traffic Rank.
* Social Following numbers.
* Pages and Inbound Links.
* PageRank (PR) for the home page and top interior page.
I've been an Internet marketer long enough to be able to almost tell a website's entire story from those 4 numbers. Each of these metrics is tied to the other in telling ways.
Strengths and Weaknesses of Top Websites
If you create a matrix of these values for the top websites it are easy to know where even an Apple is strong or weak. Apple has amazing page spread and links, but its traffic position doesn't deserve a PR9.
When you've been playing SEO games for more than 10 years you know Apple's inbound links include .edu links and those are the secret gold of the web. Google values .edu links higher. I just saw a demonstration of this when one of the cancer centers we are working with on Cure Cancer Starter was pulling a PR6 with the least amount of support I've seen.
The difference was in WHO was linking and again it was .edu links that helped the website achieve more than you or I could with the same page spread and inbound link numbers. WHO links to you is very important.
The chart above and on the link shows each website, no matter how all powerful, has areas for improvement. If you are entering a crowded web space do an analysis like this to help determine where to attack existing castles. If you want to attack Apple you would be a fool to attempt to out link them or page spread 'em.
Social would be the right breach weapon to use with Apple. Frankly I wouldn't envy anyone trying to attack Apple, but the point is if Apple has vulnerabilities so do your competitors.
Jeff Domansky's curator insight,
January 16, 3:29 PM
Valuable reading and social marketing analysis from Marty Smith...
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Rescooped by Lsantiargarin from Public Relations & Social Media Insight |
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Are you using SlideShare? Would you like more leads? In this article I'll reveal how to use SlideShare to generate quality leads. SlideShare for Leads?
SlideShare is the world’s largest content-sharing community for professionals.
Data collected by ComScore and presented in an infographic by Column Five Media,SlideShare: The Quiet Giant of Content Marketing, reveals SlideShare has 5 times more traffic from business owners than Facebook, Twitter, YouTube and LinkedIn (which now owns SlideShare)....
Via Karen Dietz, Jeff Domansky
Linda Buckmaster's curator insight,
January 15, 11:32 AM
A comprehensive articles regarding quality leads by SlideShare
Ron McIntyre's curator insight,
January 16, 11:22 AM
Good article on SlideShare but also review the provider of the site also. New concept that could work for social biz.
Karen Dietz's comment,
January 16, 11:39 AM
Love the comments Jeff, Linda and Ron! Yes, SlideShare holds lots of potential for businesses -- plus it is very easy to use. I love it because the learning curve is so short.
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Rescooped by Lsantiargarin from Travel Retail |
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Chinese consumers have always been a mystery to many Western companies. Little is known about their spending behavior and buying habits. As they come of age, certain characteristics are starting to emerge. Here are five new trends of Chinese consumers:
1/ Value Seekers
2/ Sophisticated High Earners
3/ Loyal Brand Enjoyers
4/ Pragmatic Masses
5/ Self-indulging Youths
Via Jerome Goldberg (JMG-Research)
Chiara Kirschner (EXNOVO)'s comment,
January 8, 3:47 PM
Almost the same here ;) they aren't that mysterious anymore...
Jerome Goldberg (JMG-Research)'s comment,
January 8, 3:57 PM
A few more weeks before our 'Chinese PAX Focus' research available... Can't wait!
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StumbleUpon, Digg, and Empire Avenue—among others—aren't worth the trouble, this blogger says.
Do you feel like you must be on all social media sites? They can eat up a lot of your time if you are on every one. I've joined most of them in the past three years, and have seen many of them change. A few don't drive the traffic they once did to my websites or blogs. Why spend time on them if they are not productive?
Here is my list of social media sites you should ditch...
Via Jeff Domansky
Jeff Domansky's curator insight,
January 10, 3:36 PM
Social media food for thought. I agree. You need to focus on key social channels delivering ROI....
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Some useful tips for LinkedIn, especially how to turn off updates whilst updating your profile.
With so many head hunters using LinkedIn to match prospects with corporations, shouldn't you make sure your profile is a good one?
very useful