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How retailers can use social media to attract more customers

How retailers can use social media to attract more customers | What is Marketing Today ? | Scoop.it
If your business marketing plan doesn't include social media strategies, you're already dead in the water. Why? Because more of your customers are using

Via The Fish Firm
Lsantiargarin's insight:

This is a must read for those into serious marketing!!

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Oluwasemilogo Akinmuyiwa's comment, May 25, 2013 7:34 AM
My concern is the cost at which these things come to us marketer. There is no budget for small businesses.
Martin (Marty) Smith's curator insight, May 26, 2013 10:30 AM

Dead In The Water
Dead in the water indeed since your competitors are out there creating wiht social media, learning what works and building a following. Good luck catching up fast.

NOTHING happens all that fast in social media. You can create great campaigns that boost your social media 10x, but natural growth is SLOW and STEADY.

This means your social media strategy will need to DISRUPT to win and create trust at the same time. Those two ideas can be mutually exclusive so make sure to JUMP IN NOW or double your efforts now.

Rememer if you are not the lead sleddog the view is always the same :).

Marc Kneepkens's curator insight, June 12, 2013 9:53 PM

There's no way around it. Social Media are more important every day.


Watch this brief video presentation to find out about a great marketing template: https://growthink.infusionsoft.com/go/mpt/gt4045/

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China - the new number one tourism source market in the world

China - the new number one tourism source market in the world | What is Marketing Today ? | Scoop.it

Thanks to rapid urbanization, rising disposable incomes and relaxation of restrictions on foreign travel, the volume of international trips by Chinese travellers has grown from 10 million in 2000 to 83 million in 2012.

 

Expenditure by Chinese tourists abroad has also increased almost eightfold since 2000. Boosted by an appreciating Chinese currency, Chinese travellers spent a record US$ 102 billion in international tourism in 2012, a 40% jump from 2011 when it amounted to US$ 73 billion.


Via Jerome Goldberg (JMG-Research)
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Publishers Are in Love With This New Photo Platform

Publishers Are in Love With This New Photo Platform | What is Marketing Today ? | Scoop.it
In a world where half of Facebook posts are now images, Web editors swoon over responsive design and brands place photos in tweets, it’s clear the Internet has become a more visual place. Now, one company is looking to exploit the love of pictures with a product that both editors and advertisers can use to make digital images more interactive, engaging and, perhaps most importantly, super shareable. "If you communicate through an image, people engage with it—we know that because of Facebook," said Neil Vineberg, CMO of the two-year-old startup ThingLink. "And if you put content inside an image, the engagements go crazy." Vineberg observed that images embedded with videos, annotations or links see clickthrough rates of as much as 50 percent. Forbes recently started using ThingLink to enhance its storytelling on the Web, turning a pictorial of the Forbes 400 into an interactive infographic complete with videos, story links and data. Want to know more about Oprah or Warren Buffet? Just hover over a button embedded in the picture, then click. Some 100,000 other publishers have signed on.
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9 Tips to Stay Safe on Public Wi-Fi

9 Tips to Stay Safe on Public Wi-Fi | What is Marketing Today ? | Scoop.it
Your bank calls you to verify your recent $750 bill at an out-of-state Taco Bell, but you haven’t left town in weeks. You quickly contest the charge and request a new credit card, but when you check your wallet the compromised card is still there.

Via Barb Jemmott
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International tourism to continue robust growth in 2013, after a +4% growth in 2012 to reach 1.035 billion

International tourism to continue robust growth in 2013, after a +4% growth in 2012 to reach 1.035 billion | What is Marketing Today ? | Scoop.it

With an additional 39 million international tourists, up from 996 million in 2011, international tourist arrivals surpassed 1 billion (1.035 billion) for the first time in history in 2012. Demand held well throughout the year, with a stronger than expected fourth quarter.

By region, Asia and the Pacific (+7%) was the best performer, while by sub-region South-East Asia, North Africa (both at +9%) and Central and Eastern Europe (+8%) topped the ranking.

UNWTO forecasts international tourist arrivals to increase by 3% to 4% in 2013, much in line with its long term forecast for 2030: +3.8% a year on average between 2010 and 2020.

By region, prospects for 2013 are stronger for Asia and the Pacific (+5% to +6%), followed by Africa (+4% to +6%), the Americas (+3% to +4%), Europe (+2% to +3%) and the Middle East (0% to +5%)


Via Jerome Goldberg (JMG-Research)
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Vimal Rai's curator insight, January 29, 2013 5:29 PM

Interesting numbers. Should we be looking closer at Africa already?

uktravelroom's curator insight, January 30, 2013 2:18 AM

Interesting growth for Eastern Europe

Anne Bosworth's curator insight, January 30, 2013 4:57 AM

I wonder if anyone feels as I do...like maybe they should hurry & get their traveling in before the world starts becoming more difficult & dangerous.

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You’ll Regret Not Capturing These 10 Pieces of Information

You’ll Regret Not Capturing These 10 Pieces of Information | What is Marketing Today ? | Scoop.it
When you need a piece of information, is it at your fingertips? Or are you constantly chasing your info like papers in the wind? It is important to capture those finer details now, so that you will...

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A Comprehensive Exploration of China's Online Ecosystem

A Comprehensive Exploration of China's Online Ecosystem | What is Marketing Today ? | Scoop.it

We Are Social brings together all the latest stats on China's Social, Digital and Mobile media, offering in-depth perspective on the ways in which the world's largest population uses online services.

 

A full flavour of online behaviour and trends across China, so alongside the usual Social, Internet and Mobile stats, you’ll also find some amazing data on e-Commerce, m-Commerce and Location-Based Services.

 

Here are the headlines:

- China has 564 million internet users, and the country’s online population continues to grow at a rate of more than 4 million new users every month;

- There are at least 597 million active Social Media users in China, with Tencent’s QZone continuing to lead, both in terms of registered and active users;

- More than 1.1 billion mobile subscriptions have been activated in China, and China’s citizens activate 4 new subscriptions every second, driving growth of 10 million new subscriptions every month;

- Mobile internet continues to dominate in China, with more than 400 million people across the country accessing internet services from their phones.


Via Jerome Goldberg (JMG-Research)
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Jerome Goldberg (JMG-Research)'s curator insight, January 21, 2013 2:02 AM

An impressive report... with impressive data!

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“Students of all ages must be trained to curate content"

“Students of all ages must be trained to curate content" | What is Marketing Today ? | Scoop.it

“Students of all ages must be trained to search, select, qualify (and therefore disqualify), then enrich with their own thought, and then use and share information.”

 


Via Ally Greer
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corneja's curator insight, February 13, 2013 5:10 AM

“If everyone can speak, to whom should I listen?” and “... how can I get heard?” #communication #content

Louise Robinson-Lay's curator insight, March 8, 2013 1:41 PM

Teaching the important skills of information management. A thought provoking article.

Wayne Lang's curator insight, November 25, 2013 8:28 PM

Everyone needs to learn how to curate, not just students. I guess we are all students anyway.

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13 Questions With The Social CMO Ted Rubin: Listening, Relationships, and The Social C-Suite | Forbes

13 Questions With The Social CMO Ted Rubin: Listening, Relationships, and The Social C-Suite | Forbes | What is Marketing Today ? | Scoop.it

After doing this awhile, you get to see the signs of the self-promoter and the quick name-for-themselves artists.  You also – with more rarity – get to meet the real deal.  So, I was very pleased when he agreed to sit down and chat on topics ranging from the new directions for marketing, listening and relationships, and why “lurking” in social is a good thing....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 16, 2013 8:35 PM

What a superb interview with a thoughtful social marketing leader. Social CMO Ted Rubin shares a range of terrific insights:

-  "Bloggers, or micro-publishers are totally democratizing content and creating what truly is “New Media.”

-  "Consumers now have a heavy hand in the control of your brand… it is now “Generation WE,”

-  "For years, PR was about control of the message.  Say as little as possible and control it yourself.  Now, with social media, it has been turned on its head – other people control and can freely comment on or interact with your message and share their feelings or perceptions."

-  "Social media is not a passing fad… and influencers are emerging every day. Welcome to the ‘Age of Influence,’ where anyone can build an audience and effect change, advocate brands, build relationships and make a difference."

-  "If you allow your employees to listen and really hear what is being said, you actually give them the ability to build relationships with your brand’s supporters and your detractors. This is your ability to build digital relationships."

-  "What I see happening is that you will gain a lot of traction with the so-called “lurkers” – the silent observers – in your communities and not just with the people you are directly engaging with. Lurkers are engaging with you by watching how you interact with your communities.  These are some of the most important people in your network."

-  "Relationships are the new currency… the digital revolution has turned marketing on its head"

-  "ROR isn’t a new concept in marketing; it’s the value that accrues over time through loyalty, recommendations and sharing."

-  "Do not underestimate the value of those who simply lurk, search, and absorb content."

-  "ROI is simple $’s and cents, ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing."


Just read the post at Forbes and you'll be inspired by RubIn's fresh ideas. I'm looking forward to reading his book.

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How To Attack An Internet Marketing Castle - Secret Matrix Shows Even Top Websites Have Weaknesses

How To Attack An Internet Marketing Castle - Secret Matrix Shows Even Top Websites Have Weaknesses | What is Marketing Today ? | Scoop.it
Even Top Websites Have Strengths and Weaknesses
As a Marketing Director for Atlantic BT I always want to know the same things when a new customer is…

Via Martin (Marty) Smith, Jeff Domansky
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Martin (Marty) Smith's curator insight, January 15, 2013 10:08 PM

When new clients come to Atlantic BT we want to know four metrics:

* Traffic Rank.

* Social Following numbers.

* Pages and Inbound Links.

* PageRank (PR) for the home page and top interior page.

I've been an Internet marketer long enough to be able to almost tell a website's entire story from those 4 numbers. Each of these metrics is tied to the other in telling ways.

Strengths and Weaknesses of Top Websites
If you create a matrix of these values for the top websites it are easy to know where even an Apple is strong or weak. Apple has amazing page spread and links, but its traffic position doesn't deserve a PR9.

When you've been playing SEO games for more than 10 years you know Apple's inbound links include .edu links and those are the secret gold of the web. Google values .edu links higher. I just saw a demonstration of this when one of the cancer centers we are working with on Cure Cancer Starter was pulling a PR6 with the least amount of support I've seen.

The difference was in WHO was linking and again it was .edu links that helped the website achieve more than you or I could with the same page spread and inbound link numbers. WHO links to you is very important.

The chart above and on the link shows each website, no matter how all powerful, has areas for improvement. If you are entering a crowded web space do an analysis like this to help determine where to attack existing castles. If you want to attack Apple you would be a fool to attempt to out link them or page spread 'em.

Social would be the right breach weapon to use with Apple. Frankly I wouldn't envy anyone trying to attack Apple, but the point is if Apple has vulnerabilities so do your competitors.

 

Jeff Domansky's curator insight, January 16, 2013 12:29 PM

Valuable reading and social marketing analysis from Marty Smith...

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How to Generate Leads With SlideShare -- & Your Biz Stories |

How to Generate Leads With SlideShare -- & Your Biz Stories | | What is Marketing Today ? | Scoop.it
Are you using SlideShare? Would you like more leads? In this article I'll reveal how to use SlideShare to generate quality leads. SlideShare for Leads?

 

SlideShare is the world’s largest content-sharing community for professionals.

Data collected by ComScore and presented in an infographic by Column Five Media,SlideShare: The Quiet Giant of Content Marketing, reveals SlideShare has 5 times more traffic from business owners than Facebook, Twitter, YouTube and LinkedIn (which now owns SlideShare)....


Via Karen Dietz, Jeff Domansky
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Linda Buckmaster's curator insight, January 15, 2013 8:32 AM

A comprehensive articles regarding quality leads by SlideShare

Ron McIntyre's curator insight, January 16, 2013 8:22 AM

Good article on SlideShare but also review the provider of the site also.  New concept that could work for social biz.

Karen Dietz's comment, January 16, 2013 8:39 AM
Love the comments Jeff, Linda and Ron! Yes, SlideShare holds lots of potential for businesses -- plus it is very easy to use. I love it because the learning curve is so short.
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Five New Trends of Chinese Consumers

Five New Trends of Chinese Consumers | What is Marketing Today ? | Scoop.it

Chinese consumers have always been a mystery to many Western companies. Little is known about their spending behavior and buying habits. As they come of age, certain characteristics are starting to emerge. Here are five new trends of Chinese consumers:

   1/ Value Seekers

   2/ Sophisticated High Earners

   3/ Loyal Brand Enjoyers

   4/ Pragmatic Masses

   5/ Self-indulging Youths

 


Via Jerome Goldberg (JMG-Research)
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Chiara Kirschner (EXNOVO)'s comment, January 8, 2013 12:47 PM
Almost the same here ;) they aren't that mysterious anymore...
Jerome Goldberg (JMG-Research)'s comment, January 8, 2013 12:57 PM
A few more weeks before our 'Chinese PAX Focus' research available... Can't wait!
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Social media sites you should ditch in 2013 | Ragan.com

Social media sites you should ditch in 2013 | Ragan.com | What is Marketing Today ? | Scoop.it
StumbleUpon, Digg, and Empire Avenue—among others—aren't worth the trouble, this blogger says.

 

Do you feel like you must be on all social media sites? They can eat up a lot of your time if you are on every one. I've joined most of them in the past three years, and have seen many of them change. A few don't drive the traffic they once did to my websites or blogs. Why spend time on them if they are not productive?

 

Here is my list of social media sites you should ditch...


Via Jeff Domansky
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Jeff Domansky's curator insight, January 10, 2013 12:36 PM

Social media food for thought. I agree. You need to focus on key social channels delivering ROI....

malek's curator insight, January 11, 2013 5:01 AM

Time for change

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The Top 13 Marketing Automation Articles Curated Today, Thursday, 4/25/13 (with a few infographics thrown in)

The Top 13 Marketing Automation Articles Curated Today, Thursday, 4/25/13 (with a few infographics thrown in) | What is Marketing Today ? | Scoop.it

Here are The Marketing Automation Alert's best marketing automation-related articles curated today, Thursday, 4/25/13. Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you find this valuable, please share by using the links below:

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Featured Marketing Automation Article #1

 

FREE: 2013 State of Inbound Marketing - HubSpot

 

http://sco.lt/8tscsL

From offers.hubspot.com - Today, 11:08 AM

 

Overview...

 

For the third year in a row, marketers are increasing their inbound spending nearly 50%. What have these marketers discovered? Why have they interrupted their traditional methods to adopt inbound marketing? 

 

Download HubSpot’s 5th Annual State of Inbound Marketing Report for

answers to these questions, and more. This report is the most comprehensive review of the inbound industry available, with data analysis from over 3,300 participants from 128 different countries, including CEOs, agencies, and marketers.

 

iNeoMarketing's insight:

We need to delve into this report, and hope you do the same...

 

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Featured Marketing Automation Article #2

 

FREE: Mastering the Art of Marketing Automation - ExactTarget and Pardot

 

http://sco.lt/5IuzFh

From pages.exacttarget.com - Today, 11:05 AM

 

Description...

 

In Mastering the Art of Marketing Automation, you’ll learn strategic and practical advice to launch a new marketing automation program, or improve the one you already have. Insights include:

10 steps to kick off your marketing automation effortsHigh-level tactics to optimize existing effortsAn explanation of each data metric you’ll need to report your resultsTips to implement sophisticated drip campaigns and dynamic content strategiesCapture more leads and score them accordingly

 

iNeoMarketing's insight:

Free for you.

 

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47% of businesses cite technology issues as the main barrier to website personalisation

 

http://sco.lt/8Cjb6X

From econsultancy.com - Today, 11:03 AM

 

Excerpt...

 

Though more than nine out of ten marketers agree that personalisation is critical to their success, almost half of companies lack the necessary technology to properly implement website personalisation.

 

A similar number of respondents (46%) pointed to legacy technology, while 44% cited lack of budget. In contrast, among respondents from marketing agencies lack of knowledge (54%) and inability to translate data into action (51%) took the first two spots.

 

Lack of budget and lack of staff are the third and fourth most cited barriers for both companies and agencies surveyed, highlighting the importance of prioritising resources that are often scarce.

 

iNeoMarketing's insight:

We guarantee you that it is more than 50% who lack the necessary technology to properly implement web site personalization...or any digital property personalization. The technology has yet to cross the chasm.

 

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Demand Grows for Social B2B Data - CRM Magazine

 

http://sco.lt/6rMCh7

From www.destinationcrm.com - Today, 10:59 AM

 

Companies want to measure ideal customer profiles and lead behavior.

 

Excerpt...

 

New solutions are emerging to help companies harness the power of social identity data to add context and color to customer account records in order to improve lead generation efforts by marketing, and ultimately, shape follow-up actions made by salespeople.

 

"Social media gives you a whole new dimension on leads," says Amnon Mishor, cofounder and vice president of products of Leadspace, makers of a SaaS B2B social lead targeting solution. "You can understand the true story about who this person is, what [his] role is in an organization, and what [he's] interested in."

 

Similarly, at company scale, sales and marketing can begin to evaluate the interests of employees at an organization, the products and technologies that are already implemented, and whether or not there are pre-existing social media connections to the company.

 

iNeoMarketing's insight:

This post points to the beauty of SFDC's new Social.com. So with this in place, how can we configure out MAP to react accordingly?

 

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B2B Event-Driven Marketing: Triggers Your Analytics Shouldn't Miss - Profs

 

http://sco.lt/5gpgxd

From www.marketingprofs.com - Today, 10:46 AM

 

Excerpted...

 

Types of Triggers

Here are three categories of events that your analytics shouldn't miss.

Product-driven triggers include maintenance contract expirations, the availability of product upgrades, transactional buying signals (e.g., a company that purchases one product is likely to require a related product), and product end-of-life or replacements. Those are typically the easiest triggers to track, because they are bound up in the product's lifecycle. Tracking this type of trigger requires maintaining installed-base records of customers for long periods while keeping the data as clean and current as possible.Organic triggers relate to the normal changes that happen in the lifecycle of a business. An expanding business will signal new needs for a vendor's products by way of real estate acquisition, revenue growth into new geographies, or a high rate of revenue growth overall. Merger and acquisition activity may drive consolidation to a single supplier. Understanding the customer's year-end and industry-specific seasonality will help a vendor anticipate seasonal selling opportunities. Executive leadership changes can also drive new purchasing strategies.

When companies assign a salesperson to an account, they are essentially making that person responsible for identifying the organic triggers in the account and positioning the right products to the right person at the right time. Advances in marketing analytics mean people, processes, and tools are now available to extend the number of accounts a company can monitor."Black Swan" triggers are unpredictable events outside a company's control and alter its business in unexpected ways. Hurricane Sandy drove up demand for hotels and bottled water in the short-term, and construction materials long after the storm to repair the estimated $66 billion in damaged property. Because of the ash cloud from the 2011 Icelandic volcano eruption, and the 2002-2003 SARS epidemic, companies worldwide re-examined their business continuity plans and invested in telecommuting and virtual conferencing.

 

iNeoMarketing's insight:

There is one client of ours in particular who is adept at keeping fingers on the pulse of external environmental factors that impact sales and marketing trends: they are constantly rolling out new product offerings based on regulatory changes. What's particularly interesting about this post is the notion of folding external analysis into marketing analytics, where assigning external factor analysis to the marketing analyst. Makes perfect sense.

 

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Testing and Optimization: SAP’s Test Lab increased digital leads 27%, led to 20% budget savings | MarketingSherpa

 

http://sco.lt/7iqlZB

From article - Today, 10:53 AM

 

Topline summary...

 

Formalizing a testing and optimization program and really taking command of data analytics can be a powerful marketing asset. Four years in the making, this case study on SAP's Test Lab is so extensive, we broke it down into two parts.

This week covers the founding of the program, the overarching strategy behind the Test Lab and aspects of its operational process. Next week, we’ll dig deeper into some of the challenges the team at SAP faced with the Test Lab, and how this initiative led to "definitive insights" for SAP's marketing.

 

Here are the two key metrics on this marketing effort.

"We track the overall ROI of the SAP Test Lab quite closely, and on average, the tests result in a 27% lift in incremental sales leads from digital. Test Lab findings have also resulted in a digital marketing budget savings of 20% because we are able to avoid less effective online tactics. Continual ROI like that is what allows the 'test culture' to continually grow across all of SAP marketing," Burns explained.

 

iNeoMarketing's insight:

This is a must read. It is a post that reports on SAP's very thoughtful approach to analytics, testing and optimization, and we are certain we can all learn from their example. One wonderful takeaway is that anyone can do this regardless of budget.

 

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Marketing Analytics: Beware the Black Box | SiriusDecisions Blog

 

http://sco.lt/63tbHN

From www.siriusdecisions.com - Today, 10:17 AM

 

Advanced analytics offer great potential for b-to-b marketers, but I suggest you watch for three things when considering them.

 

Condensed...

 

Advanced analytics offer great potential for b-to-b marketers, but I suggest you watch for three things when considering them:

Analytics don’t replace understanding. Don’t expect the machines and data scientists to come back with immaculately produced findings. Work to understand the what, how and why of the conclusions being drawn. Favor healthy skepticism vs. complete deference to smart people and complex technology. Blind acceptance based on a lack of understanding can only lead to poor decisionmaking.GIGO still applies. Analytics are not immune from the old principle of garbage in, garbage out. Be sure to understand the process used to create the data, as well as how the data is being used.  Another thing to keep in mind: Just because data quality is sufficient for one use case doesn’t mean it can support all analytical purposes.Keep it actionable. Watch for conclusions that are too high-level to be sensibly acted upon. Marketing-mix analysis findings like “White papers perform better” tend to isolate single elements of the buying process. Look for conclusions that appropriately address context. A more useful finding might be “White papers tend to have the greatest impact on technology executives when used during the education phase of the buying process.”

 

iNeoMarketing's insight:

The right phrase was used in this post: healthy skepticism. Challenge all aspects of the results (without destroying the confidence of the analyst), and refrain from decisions based solely on the data. Analysis + insight + experience.

 

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Big Data: What does “Big” mean? | Right On Interactive

 

http://sco.lt/6b2GiP

From www.rightoninteractive.com - Today, 10:10 AM

 

Excerpted case example...

 

The data set was for 327 people, but for each person there were 11,213 measurements of substances in the blood. We found that 14 of these substances mattered in identifying Alzheimer’s patients. If you somehow knew in advance that there were 14, how would you find which 14 out of the 11,213? It happens that there are 5.6 times 10 to the 45th possible subsets of 14 in 11,213. If 1,000 computers tested 1 billion sets of 14 variables every second, it would take 1.8 times 10 to the 26th years to find the right one. In this case, 42 megabytes clearly is Big Data.

 

Excerpted insight...

 

The reason to collect and use Big Data is to produce insights that are new and valuable, not just confirming what we already know. If we’ve done a good job collecting the facts, we’ve solved one part of the problem. Next we need to identify the right questions to ask. Here’s where data integration, domain experts, insightful visualizations, and customized dashboards are indispensable.

 

iNeoMarketing's insight:

Right out of the realm of "be careful for what you wish for." We've included the case example from the post to give you an idea as to how the potential possibilities can dramatically increase with each and every variable. Big Data does not happen without staff with Big Math Brains. Incorporate Big Data, and hire Big Marketing Scientists.

 

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Adobe Social Unveils Predictive Publishing for Facebook | EON: Enhanced Online News

 

http://sco.lt/940xd3

From eon.businesswire.com - Today, 8:23 AM

 

Excerpted from press release...

 

Adobe Systems Incorporated today announced a powerful new predictive publishing capability for Adobe® Social, which predicts social engagement on individual pieces of content and automatically suggests ideal timing to improve how that content will perform. The initial version offers Facebook integration, and additional social platforms will be added later this year. Adobe Social, a key element of Adobe Marketing Cloud, enables marketers to scale social marketing across their organizations, listen and respond to customer conversations, and connect the dots between social interactions and business results.

 

The new predictive publishing feature in Adobe Social helps social teams deliver content that will best resonate with their audience. The tool makes engagement predictions and timing recommendations using advanced sentiment analysis and predictive text mining algorithms based on historic data around engagement, post time, and sentiment. And because the solution learns as it goes, it continually refines recommendations and gets smarter with each action.

 

iNeoMarketing's insight:

It's these types of predictive tools that jolt us a bit and say "yeah, that's exactly what we need." You know LinkedIn can't be far behind, so the B2B marketer needs to keep an eye out for that announcement. Note: could you consider this prescriptive analytics?

 

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[How To] Create Landing Pages that Convert & Rank Well in Search - Unbounce

 

http://sco.lt/6HRwjx

From unbounce.com - Today, 10:04 AM

 

In order for people to convert on your landing page, they have to arrive at your page first. Here's how to create landing pages that convert & rank well.

 

Digest...

 

This post will show you how to develop a landing page that gets conversions, while ranking well at the same time. The result of a finely tuned landing page and improved search rankings is straight up awesome — more conversions than you ever thought was possible.

 

1. Use Collapsing Divs

There is a way to add more great content to a web page, yet still create a clean path to your conversion element. Adding content gives you an SEO edge, yet you’re still capable of driving conversions without too much text real estate blocking the way. The secret sauce is collapsing divs.

 

2. Make People Want to Link to Your Page

Top-ranked sites are those that are eminently linkable. If you get tons of links to your site, rankings will launch sky high. It’s not essential to launch an entire link building campaign although that might not be a bad idea. The key instead is to turn your landing page into a valuable resource — a “linkable asset.”

 

3. Integrate Social Media

Closely related to the point above is the social value of your site. Just as your site is to be a linkable asset, it should also be shareable.

 

iNeoMarketing's insight:

Great guidance, and something we should all jump on immediately. You need to read the details, so please click through (especially the sample code for the collapsing divs).

 

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MediaPost Publications - Silverpop Secures $25 Million, Promotes Automation To Social, Mobile 04/25/2013

 

http://sco.lt/5rWfsP

From www.mediapost.com - Today, 8:16 AM

 

Excerpted...

 

To stay nimble, marketing automation firm Silverpop just secured a fresh $25 million in funding. Escalate Capital Partners and Silicon Valley Ban led this most recent financing round. Showing its ability to adapt, Nussey said Silverpop increased new business by 40% from 2011 to 2012. That amounted to 380 new customers, last year -- one-third of which came to Silverpop for its marketing automation offerings, according to Nussey.

 

Speaking to Silverpop’s future, a person close to the funding said: “Interestingly, the fund is venture debt, which … is often a bridge to an IPO, acquisition, etc. … Silverpop also opted for venture debt to avoid diluting equity.”

 

iNeoMarketing's insight:

OK: change is coming. The big hint is the venture debt to avoid management diluting its ownership and options. The question is...IPO or acquisition (and if latter, who?).

 

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Salesforce.com Unifies Social Acquisitions - DestinationCRM

 

http://sco.lt/6xw0Dx

From www.destinationcrm.com - Today, 8:19 AM

 

Launch of Social.com app weds social listening and CRM contact data.

 

Excerpted...

 

Salesforce.com today launched Social.com, a social advertising application designed to streamline the social marketing process alongside sister Marketing Cloud applications Salesforce Radian6 and Salesforce Buddy Media.

 

In February, the cloud computing company revealed Salesforce Marketing Cloud Social Ads Platform for Twitter, enabling brands and ad agencies to scale real-time social campaigns using the new Twitter ads API. With the launch of Social.com, users can further optimize Facebook and Twitter ad campaigns by tapping into unified social listening and customer contact data.

 

iNeoMarketing's insight:

If you're a SFDC user, this looks like it's a must to tie in social with your Leads and Contacts. Smart, smart, smart to bring this under one roof as Social.com.

 

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Marketing Research Chart: Marketing analytics challenges | MarketingSherpa

 

http://sco.lt/4mtc8n

From article - Today, 7:49 AM

 

In this week’s chart, we learn about the types of challenges faced by marketers when using marketing analytics.

 

Q: What were your organization's most frustrating challenges with marketing analytics in 2012?

iNeoMarketing's insight:

As more tools come to market, watch factors #3 and #5 rise to the top.

 

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Senior execs: Marketing doesn't get enough budget | B2B Management Budgeting
| BtoB Magazine

 

http://sco.lt/5mCyEj

From www.btobonline.com - Today, 7:53 AM

 

According to a recent survey by executive recruiting firm Korn/Ferry International, 48% of senior business executives say the marketing department does not receive enough budget support.

 

When asked which marketing strategy to allocate budget to in order to be successful, 53% of senior executives said exploring new channels through a “test and learn” approach; 33% said increasing internal resources; and 14% said outsourcing to specialized agencies.

 

iNeoMarketing's insight:

Grain of salt alert. Regardless, 53% want to explore new channels via test and learn. Testing, analytics, testing, etc.

 

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Global Paid Search CTRs Up 62% in Q1 - MarketingCharts

 

http://sco.lt/4ytAO1

From www.marketingcharts.com - Today, 7:45 AM

 

The latest report on paid search trends has been released, this one from Kenshoo. As with previous reports from RKG, The Search Agency, and IgnitionOne, the Kenshoo study notes that mobile devices are playing a strong role in the search advertising market. Separately, though, the report illustrates that on a global basis, paid search click volume (+21%) and click-through rates (+62%) each saw strong growth, with spending up 15%. 

 

iNeoMarketing's insight:

Spending up a quarter of the CTR growth rate while CPC is down (as are impressions). We're all getting much better at this whole Paid Search thingy.

 

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Activity Levels of Businesses on Social Media [Infographic] - Invesp

 

http://sco.lt/8dGGcT

From www.invesp.com - Today, 7:40 AM

 

Social media has become an important part of marketing campaigns for businesses. Business owners are now more aware of how social media can help them grow. Read

 

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Periodic Table of Google Analytics - Google Analytics Reports Guide [INFOGRAPHIC] - Jeffalytics

 

http://sco.lt/8gNr3B

From www.jeffalytics.com - Today, 7:39 AM

 

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How to Use PPC Landing Pages for Higher Conversions - Infographic - Unbounce

 

http://sco.lt/5aln6X

From unbounce.com - Today, 7:33 AM


Via iNeoMarketing
Lsantiargarin's insight:

Here are a few Marketing Hints if you're into Marketing !!

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iNeoMarketing's curator insight, April 25, 2013 8:52 AM
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Facebook to Introduce Hashtags — And That’s a Double-Edged Sword for Twitter

Facebook to Introduce Hashtags — And That’s a Double-Edged Sword for Twitter | What is Marketing Today ? | Scoop.it

Facebook has alwayswanted to edge in on Twitter’s Interest Graph.

The idea is, it’s a boon for ad dollars, as Twitter’s real-time stream taps into the immediate sentiment of the crowd. Facebook’s Friend Graph, while powerful, isn’t designed for immediacy.


Via The Fish Firm
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Mike Grady's curator insight, March 27, 2013 11:36 AM

Looks like I'll be doing some research today!

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Facebook to Introduce Hashtags — And That’s a Double-Edged Sword for Twitter

Facebook to Introduce Hashtags — And That’s a Double-Edged Sword for Twitter | What is Marketing Today ? | Scoop.it

Facebook has alwayswanted to edge in on Twitter’s Interest Graph.

The idea is, it’s a boon for ad dollars, as Twitter’s real-time stream taps into the immediate sentiment of the crowd. Facebook’s Friend Graph, while powerful, isn’t designed for immediacy.


Via The Fish Firm
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Mike Grady's curator insight, March 27, 2013 11:36 AM

Looks like I'll be doing some research today!

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The 10 Most Common Social Media Personality Types – Which One Are You? | AllTwitter

The 10 Most Common Social Media Personality Types – Which One Are You? | AllTwitter | What is Marketing Today ? | Scoop.it

Did you know that 36 percent of people surveyed in a recent poll admitted to posting TV or movie spoilers onto their favourite social media sites?

 

What if I told you that one in ten social networkers have been unfriended due to their prolific posting of political content, one in four Facebook users intentionally post status updates that are so vague that their friends are compelled to ask for more detail, and that almost a full quarter (24 percent) of young men admit to creeping on an ex’s social media profile at least once a month?....


Via Jeff Domansky
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COM SALUD's curator insight, February 8, 2013 5:23 AM

Sería interesante analizar el tipo de contenidos en salud en medios sociales. En un somero análisis podemos encontrar con empresas o incluso profesionales que sólo envían información comercial en Twitter o Facebook (y que pierden más seguidores que ganan a menos que estén muy interesados en sus promociones), con quienes mezclan intereses personales y profesionales, quienes se escoran claramente hacia una ideología, los que nunca interactúan, los creadores de contenido, los seguidores... ¿Quién se anima a una clasificación?

Simon Hamer's curator insight, February 8, 2013 6:17 AM

I'd guess I'm a connector and I've not even looked at the names

Sigrid de Kaste's curator insight, February 8, 2013 7:57 PM

Very interesting facts here...taking it with a BIG smile...!

Rescooped by Lsantiargarin from Designer's Resources
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10 Tips To A More Professional LinkedIn Profile

10 Tips To A More Professional LinkedIn Profile | What is Marketing Today ? | Scoop.it
Regardless of whether you are in business, trying to put your startup on the map, new to the working world or focus mostly on non-profit work, LinkedIn is a very good networking tool to help you achieve your professional goals.

Via Mark Strozier
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Elsie Whitelock's curator insight, March 5, 2013 1:59 PM

Some useful tips for LinkedIn, especially how to turn off updates whilst updating your profile.

Dave Cottrell's curator insight, March 12, 2013 9:35 AM

With so many head hunters using LinkedIn to match prospects with corporations, shouldn't you make sure your profile is a good one?

Abe Soltani's curator insight, April 19, 2013 9:09 PM

very useful

Rescooped by Lsantiargarin from Public Relations & Social Media Insight
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Coca-Cola Falls Flat Tackling Obesity | PostAdvertising

Coca-Cola Falls Flat Tackling Obesity | PostAdvertising | What is Marketing Today ? | Scoop.it

...The first 90 seconds of the spot were fantastic. As a viewer, I learned some of the steps the nation’s leading beverage company is taking to provide us with healthier drinking options. It has more than 180 low- and no-calorie options, many of which have replaced higher-calorie offerings in school vending machines. It has created smaller, portion-controlled sizes as well as boldly stated the calorie count of each drink on its cans. It supports initiatives like the Boys & Girls Clubs that encourage kids and young adults to get active. These efforts have helped reduce the average calories per serving across the soda industry’s products in the United States by about 22 percent.

 

That’s a fantastic story, if it stopped there. If Coca-Cola had admitted that overconsumption of its higher-calorie beverages has led to greater numbers of obese individuals while emphasizing its efforts to offer healthier beverage options, portion control and transparency in calorie counts, I’d applaud it (though would wonder why its message warranted a 90-second spot). But it didn’t admit the truth, and the ad didn’t stop there.

 

At about the 90-second mark, Coca-Cola’s storytelling machine went off the rails. Instead of coming clean and admitting that it’s a source of the problem, it proclaimed that “all calories count, no matter where they come from.” The line was made intentionally vague because it implies something that is not true. While it’s true that all calories count, it’s untrue that they’re created equal, and that’s indisputable....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 23, 2013 8:41 PM

Jon Thomas looks at Coca -Cola's ill-conceived defense of their soft drinks as part of the obesity problem. Some good lessons for reputation management.

Age Single's comment, January 24, 2013 12:14 AM
CoCa
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Global Reach of China Luxury 2013 KPMG study

KPMG has launched its sixth annual report on China’s luxury market, conducting a survey of 1,200+ Chinese middle class consumers on their luxury spending patterns and additionally interviewed CEOs and other senior executives for their views on current opportunities and challenges for the luxury sector.

Some key findings are:
• A key highlight of this year’s survey is the increased impact of the travelling Chinese consumer. Our survey notes the number of Mainland Chinese respondents travelling overseas has increased to 71 percent in 2012, from 53 percent in 2008, a significant change.

• A majority of survey respondents (72 percent) said they purchase luxury items during overseas trips, with cosmetics, watches and bags winning the top spots.

• For purchases of cosmetics and perfumes, a majority (60 percent) of respondents said Hong Kong, Taiwan and Macau were their top locations; this is a significant increase from 43 percent in 2009. Mainland China was voted their second choice,whilst Europe also saw a marked increase due to the rising number of travelling Chinese, up from 3 percent in 2009, to 20 percent in 2012.

• Chinese consumers are increasingly engaging via online forums in discussions around luxury brands; our data shows that around 70 percent of potential consumers search for luxury brands on the internet at least once a month. Additionally, it also notes a surge in online shopping intentions, with 40 percent of respondents indicating they are interested in purchasing luxury goods on the internet, a substantial increase from 22 percent in 2011.


Via Jerome Goldberg (JMG-Research)
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Digital Viscosity's curator insight, January 22, 2013 8:07 PM

Prrrrrr, Hello Kitty. Welcome to modern Luxury!

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Tell me you love me: use of 'favouriting' on Twitter soars | Econsultancy

Tell me you love me: use of 'favouriting' on Twitter soars | Econsultancy | What is Marketing Today ? | Scoop.it
Do you favourite tweets on Twitter? Has your use of this feature increased over the last year?

 

If the answer is yes, then you are not alone.

 

A graph from Isaac Hepworth demonstrates exactly how favouriting on Twitter has increased over the last 12 months. It all stems from the major update to the platform Twitter released in December 2011....

 

It's interesting to note how a change like this from Twitter, albeit a fairly significant one, can begin to alter the way people use a network.

Favouriting increased. But, according to Twitter, it increased in a very specific way. It was often @-replies (i.e. messages that were only really intended to be seen by the recipient) that were being favourited more than more general tweets....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 16, 2013 8:51 PM

It's an interesting look at the "favoriting" trend as well as a reminder that it can be very useful for curation as well as letting someone know you liked their tweet.

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3 Great Examples Of Curated Content Marketing | Herve Peitrequin

3 Great Examples Of Curated Content Marketing | Herve Peitrequin | What is Marketing Today ? | Scoop.it

The future of the web won’t be about content sites that drive traffic to commerce sites. It won’t be about shopping sites or price matching sites that drive consumers to the lowest price sources. 

 

The future is about curation, the thoughtful and useful aggregation and organization of content, context and commerce.

 

Here are three examples of how embracing content can drive engagement, community and ultimately commerce.


Via Herve Peitrequin, massimo facchinetti, Jeff Domansky
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Herve Peitrequin's curator insight, January 16, 2013 1:36 AM

3 great examples of curated content not only as a marketing tool, but also as a new business model. Great article!

Jeff Domansky's curator insight, January 16, 2013 12:05 PM

Good lessons for content marketing and blogging...

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How To Identify Your Social Media Influencers | iStrategy Blog

How To Identify Your Social Media Influencers | iStrategy Blog | What is Marketing Today ? | Scoop.it

...According to Neilson Global trust survey back in 2009, only 14% of people trust ads while 78% of people trust consumers’ recommendations.

 

While the number may change today, the concept of consumers trusting their friends’ recommendations remains the same.

 

Recently, I wanted to watch a movie and I couldn’t decide if I should watch Wreck it Ralph or Rise of the Guardians, so I asked my editor Henry for his opinion, and he recommended me to watch Wrect it Ralph. I went with his suggestion and I didn’t regret it. But guess who just lost one customer here because somebody I trust pointed me the other way? 

 

The big question is how do you find these influencers or brand advocates? There are a couple of tools out there that can help you with that....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 16, 2013 12:40 PM

Aaron Lee shares a useful list of five social media tools to help you identify "influencers"...

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Throwing social media into your hospitality marketing mix

Throwing social media into your hospitality marketing mix | What is Marketing Today ? | Scoop.it
Why do hospitality businesses need to embrace social media as part of their marketing strategy?

Via The Fish Firm
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Barbara Kurts's comment, January 8, 2013 5:21 PM
heres my topics http://www.scoop.it/t/health-leads-plus
Barbara Kurts's comment, January 9, 2013 8:45 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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Marketing, Sales & The Missing Link

Marketing, Sales & The Missing Link | What is Marketing Today ? | Scoop.it

Traditional marketing - at it’s best - generates ‘top-of-the-funnel’ leads while traditional sales - at it’s best - converts a small percentage of those leads into sales. While in the meantime, marketing blames sales for not delivering enough new business, and sales blames low customer conversion on the lack of quality support from marketing. So what’s the missing link?


Via The Fish Firm
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Marius van der Merwe's curator insight, January 12, 2013 2:50 PM

It eventually boils down to ord-of-Mouth marketing.

NajeebKunjikka Mayin T's curator insight, January 14, 2013 4:32 AM

Follow

Pascal Brassier's curator insight, February 9, 2013 4:59 AM

See research on this points: marketing and sales gap/links.