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How to Sell on Facebook: Promote, Personalize and Engage

How to Sell on Facebook: Promote, Personalize and Engage | Everything Inbound Marketing | Scoop.it
From letting Facebook users simply comment 'sold' to buy an item to engaging your customers, CIO.com looks at how a small business should invest in Facebook as a social commerce channel.
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When Salespeople are Driving in the Wrong Lane

When Salespeople are Driving in the Wrong Lane | Everything Inbound Marketing | Scoop.it
Getting underperforming sales people to the right “place”...
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7 Common (and Dangerous) Misconceptions About SEO

7 Common (and Dangerous) Misconceptions About SEO | Everything Inbound Marketing | Scoop.it
Here are 7 common misconceptions some have about search engine optimization.
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The digital marketing disconnect: The vaccum facing business leaders

The digital marketing disconnect: The vaccum facing business leaders | Everything Inbound Marketing | Scoop.it
How to build a digital marketing framework to unleash the power of digital transformation in your busniess
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SEO Really is Dead, Long Live...Uh...What Should We Call This?

SEO Really is Dead, Long Live...Uh...What Should We Call This? | Everything Inbound Marketing | Scoop.it
It seems like "search" is being taken out of "search engine optimization." But perhaps search engine optimization has evolved to the point where we need to refer to it as digital marketing optimization or web presence optimization, or some new term.
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How Oreo owns social media through Twitter, Instagram, Vine and Pinterest

How Oreo owns social media through Twitter, Instagram, Vine and Pinterest | Everything Inbound Marketing | Scoop.it
Oreo was the brand with the highest increase of ‘buzz’ in 2012, with a 49% higher online chatter than in the previous year.
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The Epic List of Content Strategy Resources

The Epic List of Content Strategy Resources | Everything Inbound Marketing | Scoop.it
Over 200+ hand-curated content strategy resources: books, blogs, journals, articles, conferences, and meetups - all in one place!
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3 Audience Types That Are Essential to Successful Content Marketing

3 Audience Types That Are Essential to Successful Content Marketing | Everything Inbound Marketing | Scoop.it
The most critical part of a successful content marketing program is building your audience. Without an audience to consume it, there's no reason for businesses to create content in the first place....
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Stop Thinking Keywords, Think Topics

Stop Thinking Keywords, Think Topics | Everything Inbound Marketing | Scoop.it
We have to stop using the term
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20 Hottest Tech Toys for the Holidays

20 Hottest Tech Toys for the Holidays | Everything Inbound Marketing | Scoop.it
Cool Yule Tools 2013: Our Tester Elf-approved picks for awesome gadgety goodness.
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How to Hire (and Keep) Digital Marketing Talent in 2014

How to Hire (and Keep) Digital Marketing Talent in 2014 | Everything Inbound Marketing | Scoop.it
Executives are unhappy with the skills of digital and social media team talent. A large talent gap is hurting sales, employee retention, and marketing ROI. But all hope isn't gone. Check out these tips on hiring and keeping digital marketing talent.
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The Inbound Marketing Agency as a Change Agent

The Inbound Marketing Agency as a Change Agent | Everything Inbound Marketing | Scoop.it
Change is good. Our customers love us for it as long as what we change is creative content and inbound marketing strategy.
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The Age of Easy Buying Means More Difficult Selling!

The Age of Easy Buying Means More Difficult Selling! | Everything Inbound Marketing | Scoop.it
Sales people have lost numerous opportunities to connect and engage with a prospect on a number of levels.
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Simplify Your Inbound Marketing Process: Focus on Content Assets

Simplify Your Inbound Marketing Process: Focus on Content Assets | Everything Inbound Marketing | Scoop.it
Content is king because it ties into all the other areas of inbound marketing. By simply focusing on content, you can improve your entire inbound strategy. I'll show you how it worked for me.
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Want to Get More Leads? Stop Making These 12 Landing Page Mistakes

Want to Get More Leads? Stop Making These 12 Landing Page Mistakes | Everything Inbound Marketing | Scoop.it
Are you making these mistakes on your landing pages? Check out this article to find out.
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When Is It Okay for a Brand to Pick a Fight?

When Is It Okay for a Brand to Pick a Fight? | Everything Inbound Marketing | Scoop.it
Ranger Up took on the Westboro Baptist Church, and lived to tell the tale.
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Top Buyer Objections Deconstructed: Proven Strategies for Prospect Challenges

Top Buyer Objections Deconstructed: Proven Strategies for Prospect Challenges | Everything Inbound Marketing | Scoop.it
Discover the three main buyer objections sales reps experience when trying to close deals.
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How to Enhance Your LinkedIn Profile With Professional Portfolio

How to Enhance Your LinkedIn Profile With Professional Portfolio | Everything Inbound Marketing | Scoop.it
Learn how to use Professional Portfolio to display visual content to maximize your exposure on LinkedIn and better showcase your unique professional story.
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Effective Content Marketing on Google Plus: 5 Tools to Measure Success

Effective Content Marketing on Google Plus: 5 Tools to Measure Success | Everything Inbound Marketing | Scoop.it
Google+ was a bit slow to take off, but since its launch early adopters have seen a significant increase in engagement on the platform. If you're among the marketers who are still figuring out the ...
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In Search of SEO? Have Content, Be Social - Business 2 Community

In Search of SEO? Have Content, Be Social - Business 2 Community | Everything Inbound Marketing | Scoop.it
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Why Bad Linkbait Needs to Die: How Linkable Assets Deliver 10x More Value

Why Bad Linkbait Needs to Die: How Linkable Assets Deliver 10x More Value | Everything Inbound Marketing | Scoop.it
Bad linkbait is the scourge of the Internet. It wastes our time, money, and our audience's attention. A growing problem with poorly executed linkbait is the risk it creates for your SEO and the hidden costs of creating less-than-stellar content.
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How QWERTY Will Save The PC

How QWERTY Will Save The PC | Everything Inbound Marketing | Scoop.it
PCs won't die for the simple reason that no one has yet figured out a better way to write or code.
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Is Samsung Poised to Push Android Past iOS in the Enterprise?

Is Samsung Poised to Push Android Past iOS in the Enterprise? | Everything Inbound Marketing | Scoop.it
The mobile world changes fast. Case in point: A year ago thinking that Android devices could be on par with -- and perhaps even overtake -- Apple in the enterprise would have been considered crazy. But the today the race is neck and neck.
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A Simple Tip to Get a Huge Increase in Engagement on Twitter - Jeffbullas's Blog

A Simple Tip to Get a Huge Increase in Engagement on Twitter - Jeffbullas's Blog | Everything Inbound Marketing | Scoop.it
Twitter has made a simple change to how Tweets appear in your stream and it has shown a large increase on engagement on Twitter. Here are some results.
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Real-Time Marketing: You’re Doing it Wrong

Real-Time Marketing: You’re Doing it Wrong | Everything Inbound Marketing | Scoop.it
Real-Time Marketing is a huge industry buzzword right now—but most marketers aren't implementing the tactic correctly. Are you?
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