Facebook’s Graph Search presents an opportunity for SMBs to grow their businesses through integrated digital marketing. (If Facebook’s Graph Search takes off, it will present a huge opportunity for SMBs to grow their businesses...
a company wants to stand out from many other competitors, they need to know their competitor very well and have a competitive advantage to differenciate themself from others. also they have to communicat with their customers and make them paticipate more so that customers would have better understanding of it and pay more attention on it.
Corporate identity is very much achieved by the brand building and marketing strategies of the company. So how actually is a brand built? It is done through the
Rui Jia's insight:
brochures and advertising are the most effective tools to build the brand awareness, a brochures or advertisment with a professional designed logo on it will make people to remember you better or further. And it can make people percieve that your company is a large coporative house.
Qualitative marketing research techniques are very important. They identify the meanings consumers actually ascribe to brands, not the ones managers hope consumers will take away.
Rui Jia's insight:
what is a brand really represent is what consumers think it represents. sometimes those ideas may not be agreed or accepted then it may severely maim the brand. that's why a qualitative marketing research techniques are very important. they identify the actual understanding that customers get from the brand, not the ones manager want customers to get. but it is not easy to get the right message though.
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