What is a marketing manager? - aspect 1
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Why Sales and Marketing Don't Get Along

Why Sales and Marketing Don't Get Along | What is a marketing manager? - aspect 1 | Scoop.it
The good news: tension between these interdependent functions can spark creativity.
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Shannon Connelly's comment, February 21, 2014 7:23 AM
7. Marketing and sales teams need to work together to get the job done. However, they typically do not get along. Marketers design strategies and focus on analyzing and processing. Sales teams think that marketers’ plans look good, but do not work out with the actual customers’ needs. A marketing manager needs to be able to deal with the competition, and continue to try as hard has possible to get the job done, even if the sales teams do not completely agree with the tactics.
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Psychology And Advertising

Little Timmy learns about persuasion in adversiting. Assignment for Applied Psychology. Written and designed by Lori Benoy and Sole Lander. Animation and Sou...
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Day In The Life Of...Keith White, Marketing Manager, Eventa

Keith White of Eventa discusses his day-to-day life as head of marketing of a large corporate events agency, plus gives his tips on how to break into the ind...
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Marketing Manager Job Overview | Best Jobs | US News Careers

Marketing Manager Job Overview | Best Jobs | US News Careers | What is a marketing manager? - aspect 1 | Scoop.it
U.S. News's marketing manager job overview with comprehensive information on necessary job training, expected salary and job satisfaction, plus tips on job openings.
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Shannon Connelly's comment, February 12, 2014 1:03 PM
1.Everyone has seen some form of an advertisement that grabs your attention. Marketing managers are the people who come up with them, trying to persuade you to buy the product. They set up focus groups to see what the product is used for, why people would want it, and who would want it. During the focus groups, the products are also tested and adjusted to make them fit more appropriately with the specific customers. They also find a way to reach a reasonable price that will satisfy both the consumers and the company. Marketing managers not only need to come up with an advertising campaign, they need to connect with consumers on social networking sites and create attention through online marketing.<br>
Shannon Connelly's comment, February 21, 2014 7:19 AM
6. Marketing managers have been ranked #7 under Best Business Jobs, and ranked #44 under The 100 Best Jobs. The unemployment rate for this career path is only at 5.2 percent. The median salary is a satisfying $119,480.
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Marketing manager interview questions

Source: http://interviewquestionsebooks.com/103-interview-questions-and-answers/ and 95 management interview questions and answers The above interview questi...
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Internet Marketing As Career Choice

http://www.InternetMarketingTrainingCenter.Net Internet Marketing Career Choice, are you considering a career as an Internet Marketing Consultant? Becoming a...
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Marketing Manager Job Description - Outlook Salary with Careers

Marketing managers identify, create and evaluate strategies to promote their company's services and products and increase sales. For More Information: http:/...
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Marketing Manager Job Description

Marketing Manager Job Description | What is a marketing manager? - aspect 1 | Scoop.it
A major part of a marketing manager's job description is developing innovative strategies using their creativity in order to attract potential customers to their business.
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Shannon Connelly's comment, February 12, 2014 1:03 PM
2.A marketing manager’s main assignment is to create high demand for a product or service that will help the company sell it. They must work with engineering and manufacturing departments to create a market for the product. They must develop effective advertising strategies to get the product to sell. They need to be familiar with the customer base in order for campaigning to be effective. Not only does a marketing manager work with creating attention for a product, but they must also be able to hire proper employees and giving out tasks to the rest of the team. A marketing manager needs to be creative and also be able to use all of their effort into beating out rivals of the company.<br>
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Marketing Manager - Job Description, Salaries, Benefits and Useful Links | Creativepool

Full job description of what being a Marketing Manager requires, is like and whether it would suit you. Listing of salary details, benefits, skills, personal qualities needed, how to get a job as a Marketing Manager.
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Shannon Connelly's comment, February 21, 2014 7:10 AM
3. Marketing is about making sure that every customer is satisfied and getting what they need, while at the same time, making sure to maximize the profits of the company. Depending on the size of the company, daily tasks and duties will vary.
Shannon Connelly's comment, February 21, 2014 7:12 AM
4. Marketing managers are responsible for analyzing trends in the market. They also must make sure they know what strategies their competitors are using at all times, as well as their products and services. Marketing managers must always be thinking of ways to improve existing products and services, and make sure they increase profitability.
Shannon Connelly's comment, February 21, 2014 7:16 AM
5. The typical daily hours for a marketing manager are from 9am to 6pm. There are many deadlines to be reached, which means that overtime may sometimes be necessary to make sure they reach that deadline. In some positions, particularly if you work for an international company, you may need to travel a lot. Starting out, a marketing manager’s salary could be around $25,000 to $40,000, or even as high as $60,000, depending on where they are working. Every industry needs marketing managers, so jobs are not usually hard to find. The most common place to find these opportunities are in major cities.
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How Advertising is an Appropriate Marketing Strategy for every Brand?

How Advertising is an Appropriate Marketing Strategy for every Brand? | What is a marketing manager? - aspect 1 | Scoop.it
There are various tools of marketing used by a brand or product owner. Amongst the various tools of marketing, advertising is an important as well as essential tool to bring a boost in the brand...

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Hyungjin Shin's curator insight, April 23, 2014 5:24 AM

It is significant to use the right channel for the chosen target audience.

Even if there are lots of advertising, company can fail to attract potential customers.

There has to be thorough research before implementing any forms of advertising tools.

If all these consider at the beginning stage, there would  occur unique impression and competitive advantage among competitors as the article says.

Richard Crosby's curator insight, April 23, 2014 8:00 PM

I decided to scoop this article just on the pure down to basics relevance and importance it has to IMC from an advertising stand point.

 

It points out they way advertising connects to consumers and the way the message can be delivered and received through a advert. This is the essential point to an advert and many advertisements create different and new ways to communicate that message. Whether its to promote a product or increase brand awareness, there is numerous ways to advertise this.

 

The other point they made which is of high relevance to an IMC plan is that advertising can boost a brands business. Obviously the most common effect is product sales, which therefore directly affect the business.

 

So these are just two ways that advertising can be an effective tool for an IMC plan, especially for a business as they can greatly affect that businesses profits and awareness. 

Owen's curator insight, May 15, 2014 12:31 PM

advertising is the common way to release a brand