One of the questions I hear most is – what is a brand? This is the first in a planned series of posts on how to build a better brand in the digital space.
kevin bang's insight:
This article has broaden my horizon on what a brand is. Evident by how it has provided a list on what defines a brand and what its not just about. In my opinion, brand is of significant importance to one's company. Reason for this is because there are thousands of other companies that are selling the same thing as you and if your brand is more original than theres, then it is more likely that people are going to focus on yours more. I also think that companies needs to be more aware of the constant change that is happening around them in order for their brand to be successful. As then they would know what is popular and whats not.
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