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Anita's insight:
Without your story, you are unlikely to have a sustainable business. Delete the scoop?
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Anna Marie Trester is a sociolinguist who recently made the point in her eponymous blog that as researchers, she and her colleagues bring special skills to crafting resumes and cover letters. Delete the scoop?
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If I wanted to be successful, I had to learn from the best. I needed to hear their stories. How they started. How they grew. How they are building their empires right now. And I needed to hear it straight from their mouths. Delete the scoop?
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TED Talks Using examples from vacations to colonoscopies, Nobel laureate and founder of behavioral economics Daniel Kahneman reveals how our "experiencing selves" and our "remembering selves" perceive happiness differently. Delete the scoop?
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Share your story. Become more relatable and you won't need to chase the wrong anything-customers, employees, business partners, etc. If the right person can relate to your story then you won't need to sell.