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Case study: ROI of social influence - Schaefer Marketing Solutions: We Help Businesses {grow}

Case study: ROI of social influence - Schaefer Marketing Solutions: We Help Businesses {grow} | What Brands Want | Scoop.it
How do you determine value of an influence marketing campaign? A case study. (Case study: ROI of social influence http://t.co/zAoJE0oGhS)
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What Brands Want
A steady stream of articles related to real business value, consumer understanding, market research, social business intelligence that is directly linked to strategic decisions and performance.
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"10 Golden Rules of Engagement" from @IpsosSMX

"10 Golden Rules of Engagement" from @IpsosSMX | What Brands Want | Scoop.it

Learn to #engage your customers online. Read the "10 Golden Rules of Engagement" white paper by @Clarke_D http://ipsossmx.com/10-golden-rules-engagement-clarke-de-pastino/ 

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Learn to #engage your customers online. Read the "10 Golden Rules of Engagement" white paper by @Clarke_D http://ipsossmx.com/10-golden-rules-engagement-clarke-de-pastino/ 

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New Social Media Research That Could Change Your Strategy |

New Social Media Research That Could Change Your Strategy | | What Brands Want | Scoop.it

Discover 4 surprising social media research findings about how consumer behavior on Facebook, Twitter and Instagram affect your social media strategy.


Via Sage Publicity
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Sage Publicity's curator insight, March 24, 5:51 AM

Do you pay attention to the trends happening across the social web? Here are four surprising social media research that leverage your social media strategy: 

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Monitor consumer behavior and filter out noise for actionable insights | Inman News

Monitor consumer behavior and filter out noise for actionable insights | Inman News | What Brands Want | Scoop.it
Trendalytics co-founder and CEO Karen Moon explains how the company monitors consumer search behavior, social chatter and image sharing and organizes that information into actionable insights that helps brands and retailers make decisions about...
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Tweet from @ScottWatsonCo

Tweet from @ScottWatsonCo | What Brands Want | Scoop.it
#socialmediaanalytics #infographic looking at key metrics to help get actionable insights from your marketing | http://t.co/MvGU9CIJvw
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Deep consumer understanding is big thing in marketing – experts - BusinessDay

Deep consumer understanding is big thing in marketing – experts - BusinessDay | What Brands Want | Scoop.it
Deep consumer understanding is big thing in marketing – experts BusinessDay In addition to consumer understanding, he said the 2014 marketing manager must be somebody who had clear understanding of the entire value chain, noting that “at any point...
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Understanding the Types of Consumer Buying Behavior - Business 2 Community

Understanding the Types of Consumer Buying Behavior - Business 2 Community | What Brands Want | Scoop.it
Business 2 Community
Understanding the Types of Consumer Buying Behavior
Business 2 Community
Do you remember when seemingly crazed parents flocked to shopping malls across the country to snatch up their very own Furby?
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Moms, Their Social Circles, and Consumer Behavior - Business 2 Community

Moms, Their Social Circles, and Consumer Behavior - Business 2 Community | What Brands Want | Scoop.it
Business 2 Community
Moms, Their Social Circles, and Consumer Behavior
Business 2 Community
It may be that they signed up for the newest daily deals site or decided to plan a party online for the first time.
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7 Signs That You Have Social Intelligence

7 Signs That You Have Social Intelligence | What Brands Want | Scoop.it
Are you using social intelligence to improve your marketing? Check off these 7 items to know for sure.

Via Webgrrl
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Webgrrl's curator insight, December 3, 2013 3:08 AM

When you have social intelligence, you use content curation, memejacking and any other strategy you can think of to make sure your content is relevant to your social followers’ interests. ~ crazyegg

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The Path to Social Media Intelligence: Assessing Your Organization

The Path to Social Media Intelligence: Assessing Your Organization | What Brands Want | Scoop.it
Download this guide today to find out where your organization stands on the three-step journey to social media intelligence. (Social data has the potential to bring you closer to your customers than ever before.
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Beyond Likes and Tweets: Marketing, Social Media Content, and Store Performance - Marketing Science Institute

Analyzes the short-term and long-term effects of social media word-of-mouth conversation content on physical store and online store traffic for a major clothing retailer, using vector autoregression (VAR) model.
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100 Page Guide To Social Media Marketing and Business Intelligence

100 Page Guide To Social Media Marketing and Business Intelligence | What Brands Want | Scoop.it
100 Page Guide To Social Media Marketing and Business Intelligence http://t.co/QghaBzz01A
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Brands Must Turn to the Dark Data Side

Brands Must Turn to the Dark Data Side | What Brands Want | Scoop.it
Our industry traditionally, naturally focuses on the data most visible, most apparent and most readily captured—the data that streams through our digital, mobile, video and retail channels. But people today interact with hundreds of brands in infinitely different ways.
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First of its kind research reveals powerful social media mood virus ...

First of its kind research reveals powerful social media mood virus ... | What Brands Want | Scoop.it
(NaturalNews) Can bad moods go viral and negatively affect people across the globe? Yes, research reveals that yes, they can and do just that. Imagine a negative social media update that - within hours or minutes - sucks ...
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Analytics 3.0: Beyond Big Data

Analytics 3.0: Beyond Big Data | What Brands Want | Scoop.it
Think you need a data scientist to glean actionable insights from big data? Then you haven’t read Big Data at Work, the newest book by Tom Davenport, who is widely acknowledged as one of the world’s leading analytics experts.
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Synthesio Leads the Way to Actionable Insights

Synthesio Leads the Way to Actionable Insights | What Brands Want | Scoop.it
Big data.  For businesses seeking to learn about the general sentiment around their brands, the success of a marketing strategy or to gain customer feedback, there’s a plethora of data available on the Web on forums, blogs, mainstream media and social...
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All about mums: what brands need to know about the aspirations and online behaviour of today's mothers | Mintel.com

All about mums: what brands need to know about the aspirations and online behaviour of today's mothers | Mintel.com | What Brands Want | Scoop.it
All about mums: what brands need to know about the aspirations and online behaviour of today's mothersThis weekend many consumers will be celebrating Mother’s Day and for the occasion Mintel has prepared a selection of need (RT @mintelnews: All about...
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Leveraging Data for Consumer-Driven Strategies and Tactics - Business 2 Community

Leveraging Data for Consumer-Driven Strategies and Tactics - Business 2 Community | What Brands Want | Scoop.it
Leveraging Data for Consumer-Driven Strategies and Tactics
Business 2 Community
As the consumer becomes more complex, it creates more marketing risk. To mitigate this risk, it is essential to holistically know and understand the consumer.
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Engaging the digital generation through digital market analytics - Business Technology

Engaging the digital generation through digital market analytics - Business Technology | What Brands Want | Scoop.it
Business Technology Engaging the digital generation through digital market analytics Business Technology Digital marketing analytics (DMA) helps companies optimise marketing spend through real-time attribution, and to draw actionable insights which...
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The disruption and the promise of "social" in market research today - Dell & icanmakeitbetter.com

Presented by Paul Janowitz, CEO, icanmakeitbetter.com & Barry Jennings, Global Commercial Insights Director, Dell at Qualitative360 Europe 2013 17-18 April 2...
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Turning Insight Into Action: The Journey to Social Media Intelligence

Turning Insight Into Action: The Journey to Social Media Intelligence | What Brands Want | Scoop.it
The amount of data produced on social media is staggering – and so is the potential business value for enterprises that know what to do with it.
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Rescooped by JohnEaton2012 from Getting social for research: how social media are changing social research
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Research Using Social Media, Users views from NatCen

Research Using Social Media, Users views from NatCen | What Brands Want | Scoop.it
Britain's leading independent social research institute, experts in qualitative and quantitative social research.

Via Kandy Woodfield
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Kandy Woodfield's curator insight, March 7, 7:29 PM

Groundbreaking research from a team at NatCen on what users of social media think about their data being used, must read. You can access the full report from this pge

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Brown-Forman on Social Intelligence: Supporting research initiatives

Brown-Forman's, Megan Haering, Consumer Targeting Analyst, talks about how Social Intelligence help support their research initiatives? Transcript We use soc...
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White Paper: Social Media Meets Business Intelligence

White Paper: Social Media Meets Business Intelligence | What Brands Want | Scoop.it
White Paper: Social Media Meets Business Intelligence http://t.co/ePk7X2pwki
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An Introduction to Social Relationship Platforms for CIOs

An Introduction to Social Relationship Platforms for CIOs | What Brands Want | Scoop.it
CIOs can easily address business concerns by deploying best-of-breed social relationship platforms (SRP).
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