Spotting gaps in your market, Simon Wicks looks at how you can identify opportunities for innovation (RT @MarketingDonut: How to spot gaps in your market (and refresh your offers) http://t.co/QtbzyV5oIE)...
Are you ready to tackle the topics your customers care most about?
SUMMARY: Brands need to be prepared to engage in the kinds of conversations that their customers actually want to have, Steve Radick writes. That means talking about the company's history, the challenges it faces and the reasons for making controversial decisions. "[A]voiding these conversations is no longer an option," Radick writes.
Before social, multichannel, responsive, geolocosoco, etc., there was content. And it’s still a challenge. Even if content strategy isn’t your job, content is probably your problem — and probably more than you think.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.