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Spotting gaps in your market

Spotting gaps in your market, Simon Wicks looks at how you can identify opportunities for innovation (RT @MarketingDonut: How to spot gaps in your market (and refresh your offers) http://t.co/QtbzyV5oIE)...
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Eight Conversations Your Customers Want to Have With Your Brand

Eight Conversations Your Customers Want to Have With Your Brand | What brand really is | Scoop.it

Are you ready to tackle the topics your customers care most about? 

SUMMARY: Brands need to be prepared to engage in the kinds of conversations that their customers actually want to have, Steve Radick writes. That means talking about the company's history, the challenges it faces and the reasons for making controversial decisions. "[A]voiding these conversations is no longer an option," Radick writes. 

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Embracing Brand-Driven Content Strategy

Embracing Brand-Driven Content Strategy | What brand really is | Scoop.it
Before social, multichannel, responsive, geolocosoco, etc., there was content. And it’s still a challenge. Even if content strategy isn’t your job, content is probably your problem — and probably more than you think.
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