All the businesses or individuals having their online presence, aim at only one thing and that is to improve the conversion rate or lead generation from the website. Today, you can find plenty of resources to grab the attention of the potential visitors. However, many people often concentrate only on SERPs (Search Engine Result Pages), but there are other people who are interested to know how much traffic they’re receiving, whether they’re achieving their online goals or not and more. However, in a whole, every business wish to score high in Google to get known among the potential users or customers across the world, and that’s where Alexa ranking comes into the picture. Today, people and businesses are becoming more concerned about how well they rank in Alexa, and make tons of efforts like adding Alexa toolbar, backlinks and more to improve their Alexa ranking. Of course, Alexa ranking has a strong impact on your online business, but do you think it is really worth considering it to measure the success of your business?