WeSellDigitally.com Weekly Digest | Automotive Video Marketing
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WeSellDigitally.com Weekly Digest | Automotive Video Marketing
Reposts from our Automotive Video Marketing blog and associated curated articles of interest to automotive dealer video marketers.
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Invodo Issues “Eight Rules of Consumer Engagement With Video” | Automotive Video Marketing

Invodo Issues “Eight Rules of Consumer Engagement With Video” | Automotive Video Marketing | WeSellDigitally.com Weekly Digest | Automotive Video Marketing | Scoop.it
Invodo Issues “Eight Rules of Consumer Engagement With Video” The Herald | HeraldOnline.com This is a new set of rules for video marketing for retailers and brands, based on a just-released study, “How Consumers Shop With Video,” done in...
WeSellDigitally.com's insight:

Rule #1: Give consumers what they want: More product videos.

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Inside Online Video Marketing – Infographic | Automotive Video Marketing

Inside Online Video Marketing – Infographic | Automotive Video Marketing | WeSellDigitally.com Weekly Digest | Automotive Video Marketing | Scoop.it
Video is becoming more popular with a general audience worldwide. When there's money to be made, everyone tries to take a slice of the "video marketing" flavoured pie. Some even try to bake their own.
WeSellDigitally.com's insight:

Online video keeps people on your website longer, rduces your bounce rate, ad other great facts...


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3 Ways Social Video Marketing Can Help You | Automotive Video Marketing

3 Ways Social Video Marketing Can Help You | Automotive Video Marketing | WeSellDigitally.com Weekly Digest | Automotive Video Marketing | Scoop.it
These are exciting times to be in Internet marketing! As the Internet grows and matures as a medium, marketers are seeing new opportunities everywhere. People
WeSellDigitally.com's insight:

Check out the brekthrough social video platform on our homepage - http://www.weselldigitally.com

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INFOGRAPHIC: Global Online Video Index, Q2 2012

INFOGRAPHIC: Global Online Video Index, Q2 2012 | WeSellDigitally.com Weekly Digest | Automotive Video Marketing | Scoop.it
WeSellDigitally.com's insight:

No big surprises here.  We have seen the conversion power of automotive video marketing.  Interesting that iPhone outstrippes Android 2-1 for mobile video viewership--a fact one could safely bet is not lost on Google.

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Is the Fate of the Auto Industry Tied to Social Media? | Business 2 Community

Is the Fate of the Auto Industry Tied to Social Media? | Business 2 Community | WeSellDigitally.com Weekly Digest | Automotive Video Marketing | Scoop.it
Some would say that the only time the Auto Industry was at the lead of technology was when the car was first invented over a hundred years ago. Perhaps there's
WeSellDigitally.com's insight:

This coverge is a great validation that automotive social media marketing is mainstream.

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The Ninth Commandment of Automotive Video Marketing: Make More Than One Video [How to Plan a Campaign]

The Ninth Commandment of Automotive Video Marketing: Make More Than One Video [How to Plan a Campaign] | WeSellDigitally.com Weekly Digest | Automotive Video Marketing | Scoop.it

So you drank the Kool-Aid, you are committed to producing a video to highlight the differentiators of your dealership.  What is more, you’ve decided to launc…".

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Top 10 Ways to Optimize Your Business YouTube Channel [Infograpghic] - Automotive Digital Marketing Professional Community

Top 10 Ways to Optimize Your Business YouTube Channel [Infograpghic] - Automotive Digital Marketing Professional Community | WeSellDigitally.com Weekly Digest | Automotive Video Marketing | Scoop.it
The good folks at Brafton have created an Infographic that really steals the thunder from a post I have been working on.  So I am sharing it on ADM along with…
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Lexus Nabs 100K Video Views on Facebook—in 10 Minutes - Automotive Digital Marketing Professional Community

Lexus Nabs 100K Video Views on Facebook—in 10 Minutes - Automotive Digital Marketing Professional Community | WeSellDigitally.com Weekly Digest | Automotive Video Marketing | Scoop.it
Auto brand leverages power of News Feed via live events, social ads and teasers
This caught my attention as I was browsing the ad media so I am sharing the ADW…
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WSD eBook Offer

WSD eBook Offer | WeSellDigitally.com Weekly Digest | Automotive Video Marketing | Scoop.it
Free eBook offer from @weselldigitally: http://t.co/XC6d7dQD Automotive Video Marketing Definitive How-to. http://t.co/4IKm355F
WeSellDigitally.com's insight:

Sign up for your fee ebook now! Get seious about harnessing the power of automotive video marketing.  Learn expert tips form the pros:

  • Video SEO
  • Video marketing strategy
  • Video lead generation



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The Seventh Commandment of Automotive Video Marketing: Use the Right Thumbnail [How-to] - Automotive Digital Marketing Professional Community

The Seventh Commandment of Automotive Video Marketing: Use the Right Thumbnail [How-to] - Automotive Digital Marketing Professional Community | WeSellDigitally.com Weekly Digest | Automotive Video Marketing | Scoop.it
Since December 2011, YouTube has been making some radical changes to their site. One of these changes is a game-changer that savvy automotive video marketers c…
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The Sixth Commandment of Automotive Video Marketing: Implement Linking [Expert-Level Tips] - Automotive Digital Marketing Professional Community

The Sixth Commandment of Automotive Video Marketing: Implement Linking [Expert-Level Tips] - Automotive Digital Marketing Professional Community | WeSellDigitally.com Weekly Digest | Automotive Video Marketing | Scoop.it
The SEO Benefits of Video Content
When Google crawls your site they are looking for several indicators including page quality, relevance and keyword instances.…
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The Fifth Commandment of Automotive Video Marketing: Distribute Your Video [7 Great Tips from the Pros] - Automotive Digital Marketing Professional Community

The Fifth Commandment of Automotive Video Marketing: Distribute Your Video [7 Great Tips from the Pros] - Automotive Digital Marketing Professional Community | WeSellDigitally.com Weekly Digest | Automotive Video Marketing | Scoop.it
Whenever we initiate any type of video marketing campaign for a client, one of the core planning items is the client’s online video distribution strategy and p…
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The Third Commandment of Automotive Video Marketing: Use Video - Automotive Digital Marketing Professional Community

The Third Commandment of Automotive Video Marketing: Use Video - Automotive Digital Marketing Professional Community | WeSellDigitally.com Weekly Digest | Automotive Video Marketing | Scoop.it
DON’T FORGET to use the word “Video” as the word right next to your most important keyword.
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YouTube reaches a billion monthly viewers, boosted by 'Generation C' | Automotive Video Marketing

YouTube reaches a billion monthly viewers, boosted by 'Generation C' | Automotive Video Marketing | WeSellDigitally.com Weekly Digest | Automotive Video Marketing | Scoop.it
Video site matches Facebook and reaches milestone – attracting half of all internet users – with help from smartphone viewers. By Charles Arthur
WeSellDigitally.com's insight:

Aa key thing about Gen C, identified by the Nielsen Research Group, is that unlike the Generation X and Y of the past, they aren't defined by their age. Instead, it's their "connected behaviour" that's the common thread: they constantly switch between devices, are deeply engaged with online video (both for watching and creating), thrive on the community around it, and are expert "curators" – able to find the content they want.

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Which Content Marketing Tactics Get the Best ROI? | Automotive Video Marketing

Which Content Marketing Tactics Get the Best ROI? | Automotive Video Marketing | WeSellDigitally.com Weekly Digest | Automotive Video Marketing | Scoop.it
Marketers are increasingly focused on content marketing—and are taking a hard look at which tactics are worth the time and effort.
WeSellDigitally.com's insight:

Not surpriseing - video scores near the top (#2 behind articles).

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Video Marketing Landscape (from Luna)

SlideShare is the world’s largest community for sharing presentations. Discover great content and connect with like-minded individuals.
WeSellDigitally.com's insight:

Now decode the acronym soup!

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Long-Form Digital Videos Packing In More Ads – And Viewers Keep Watching Them

Long-Form Digital Videos Packing In More Ads – And Viewers Keep Watching Them | WeSellDigitally.com Weekly Digest | Automotive Video Marketing | Scoop.it
Despite packing in an average of 2.5 more ads per video in Q4 than in Q3 (9.4 vs. 6.9), the completion rate for ads in long-form content (20+ minutes) held steady at 93% in
WeSellDigitally.com's insight:

This trend is a “real revenue risk to content owners,” in that a video ad saturation point will soon be reached, so content owners will need to find new channels for distribution and syndication, and make more content available online.

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Agency Sees Ad Dollars Moving to Digital Video - Multichannel News

Agency Sees Ad Dollars Moving to Digital Video - Multichannel News | WeSellDigitally.com Weekly Digest | Automotive Video Marketing | Scoop.it
Multichannel News
Agency Sees Ad Dollars Moving to Digital Video
Multichannel News
The agency says retail, financial services, telecommunications and automotive are the leading categories for digital advertising.
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Warning: Robotic Inventory Videos Devalue Your YouTube Channel's SEO [Part 2] - Automotive Digital Marketing Professional Community

Warning: Robotic Inventory Videos Devalue Your YouTube Channel's SEO [Part 2] - Automotive Digital Marketing Professional Community | WeSellDigitally.com Weekly Digest | Automotive Video Marketing | Scoop.it
My first post on this topic proved to be unexpectedly popular.  So I have decided to build on it with the addition of some empirical data to help demonstrate t…
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Automotive Video Marketing: Campaign Planning & Development Roadmap [Infographic] - Automotive Digital Marketing Professional Community

Automotive Video Marketing: Campaign Planning & Development Roadmap [Infographic] - Automotive Digital Marketing Professional Community | WeSellDigitally.com Weekly Digest | Automotive Video Marketing | Scoop.it
How should I go about developing my automotive video marketing campaign? It's a question I hear often from dealers.  Here is a simple infographic we created…
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The Eighth Commandment of Automotive Video Marketing: Use RSS [Tutorial] - Automotive Digital Marketing Professional Community

The Eighth Commandment of Automotive Video Marketing: Use RSS [Tutorial] - Automotive Digital Marketing Professional Community | WeSellDigitally.com Weekly Digest | Automotive Video Marketing | Scoop.it
[GEARHEAD ALERT]
In this post I will show you what you need to know to exploit RSS (Really Simple Syndication) for syndicating your online video content, spec…
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Twitter Makes Automotive Video Marketing More Accessible With New Mobile App

Twitter Makes Automotive Video Marketing More Accessible With New Mobile App | WeSellDigitally.com Weekly Digest | Automotive Video Marketing | Scoop.it
What is Twitter Vine?
On Jan 24, Twitter announced the launch of its new, integrated mobile video app called Vine. Twitter describes the app as “a mobile servi…
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Warning: Robotic Inventory Videos Devalue Your YouTube Channel's SEO - Automotive Digital Marketing Professional Community

Warning: Robotic Inventory Videos Devalue Your YouTube Channel's SEO - Automotive Digital Marketing Professional Community | WeSellDigitally.com Weekly Digest | Automotive Video Marketing | Scoop.it
Dealers frequently query me about the value of producing premium (e.g., custom) video content for their inventory videos on YouTube.  The common refrain goes s…
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Most Exciting Digital Marketing Opportunities In 2013 [CHART] - Automotive Digital Marketing Professional Community

Most Exciting Digital Marketing Opportunities In 2013 [CHART] - Automotive Digital Marketing Professional Community | WeSellDigitally.com Weekly Digest | Automotive Video Marketing | Scoop.it
In case there was any doubt about our priorities...
Presented with a list of digital-related opportunities and asked to name the three most exciting for their…
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The Fourth Commandment of Automotive Video Marketing: Be Social - Automotive Digital Marketing Professional Community

The Fourth Commandment of Automotive Video Marketing: Be Social - Automotive Digital Marketing Professional Community | WeSellDigitally.com Weekly Digest | Automotive Video Marketing | Scoop.it
When a viewer chooses to watch a video--amateur or branded--they're not surprised to then see that video play on their screen. After all... they chose to watch…
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